Google’s acquisition of ZAGAT is all about original content

Via Scoop.it – internetbillboards The search giant’s recent move shows it’s thinking more like a publisher than an aggregator, and this holds lessons for your organization. Media, social and mainstream alike, are abuzz with Google’s acquisition of ZAGAT, which was a curator of diners’ reviews of restaurants (along with hotels, theaters, golf courses, and more) [...]

Google Acquires Zagat To Flesh Out Local Reviews

Via Scoop.it – VC and IT Google has acquired Zagat, one of the most well-known names in restaurant reviews. Zagat is best known for its small guidebooks (the dead-tree sort) that offer reviews and recommendations on restaurants around the world. Show original