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Swayy is a beautiful new dashboard for discovering and curating online content

March 21, 2013 By 3 Comments

Do we need 20 curations sites and platforms to help us find good content? Swayy is yet another new curation platform and apparently it is from the author’s account at The Next Web, very very good. I hope it is, and I do believe we need the right mixture of human and algorithm because well [...]

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How To Become a Thought Leader on LinkedIn – YouTube

November 16, 2012 By Leave a Comment
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  How To Become a Thought Leader on LinkedIn – YouTube.

Filed Under: LinkedIn, Social Media Tagged With: ,

8 B2B Tips for Using Social Forums | Social Media Examiner

July 20, 2012 By Leave a Comment

See on Scoop.it – Enterprise Social Media “Q&A social media sites for B2B marketing. Discover how to use question based social forums to generate qualified leads and drive sales.”   Includes how to be a thought leader. See on www.socialmediaexaminer.com

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5 Tips on Business Blogging With Minimal Resources

May 2, 2012 By Leave a Comment

“Why should we have a blog?” It’s a reasonable question.   Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog.   Blogs as a content management system make it very [...]

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How Asking “Why” Helps Us Get To Our Larger Story

April 17, 2012 By Leave a Comment

Asking ‘why?’ is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of ‘why’ our customers care about us.   Using the 5 “whys” As content marketers, getting to the “why” of our content is [...]

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What Do You Know? Examining the Big 4 Online Answer Sites | Blogging and Content Creation | Social Media Consulting – Convince & Convert

February 13, 2012 By Leave a Comment

[You can use the Big 4 online Answer Sites for market research, content ideas, and to build credibility and thought leadership for you and your company. Here's how.] An ideal connection between social media and search might just be “Answer” sites. The essential concept behind an answer site is that visitors can post a question [...]

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3 Tools For Managing a Killer Multi-Author Blog

January 24, 2012 By 4 Comments

Perhaps you have already thought of, but you do not know very well how to do it. Here is a guide that will give you the knowledge and few key tools on how to manage multiple contributors, from a handful inside your company to dozens of industry thought leaders. [note Martin Gysler] I remember making [...]

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The 6 Stages of Exposing Yourself with Content Marketing

December 14, 2011 By Leave a Comment

Via Scoop.it – Marketing Strategy and Business To study the relative merits of content creation and dissemination, Jay Baer and Joe Pulizzi declared there to be 6 stages on the content marketing continuum (6 stages of opening the kimono in the parlance of the presentation). 1. Closed Kimono The first stage in kimono-opening is to not [...]

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How social media muteness endangers your company: The crisis at McKinsey

September 6, 2011 By Leave a Comment

Via Scoop.it – Enterprise Social Media McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability (RT @CatrionaTweets: Fascinating given McKinsey own their own soc media listening tool RT…   Big strategy firms makes a social media faux pas. Show original

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Cooperation Context Community The new Three C’s for Charming the Web

April 28, 2011 By 1 Comment

Hi everyone Tom George here the CEO of Internet Billboards and as always thank you for visiting. I hope you find this post a little magical and you take some time to explore everything it has to offer. Are you new to Internet Billboards? We are a community of content curators. Using the tools today [...]

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Brands Using Content Curation to Build Thought Leadership

March 31, 2011 By Leave a Comment
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Nearly one-half of marketing executives (48%) now use content curation—the process of continually finding, organizing, and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire. Among such content curators, most (78.9%) cite thought leadership as their primary objective in content curation, followed by elevating brand visibility and buzz (76.1%) [...]

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