Social Media Manager vs. Online Community Manager: Same or Different?

One recent morning I saw a post in one of my LinkedIN groups asking “what is the difference between a social media manager and an online community manager?” Easy, I thought, and offered a quick response on my mobile … “Social media managers bring the guests (clients, prospects) to the table and community managers welcome [...]

Are You Sharing Too Much Online? [Infographic] | Social Media Today

See on Scoop.it – privacy issues and considerations of social media Sharing is what social media is all about. Sharing … As social media has increased in popularity, our willingness to share more personal information has increased too. … Keywords: facebook, privacy, social media, Behavior … See on socialmediatoday.com

:: Today’s Transformation: (New) Customer Service 3.0 ::

See on Scoop.it – Information Economy  The new generations of informed and hyper-connected consumers is changing the parameters of interaction with companies.  Social networks and mobile technologies are at center stage of these changes. See on socialmediatoday.com

3 Little-Known Factors That Could Affect Your Social Media Strategy | Social Media Today

See on Scoop.it – Social Media Tips and News Contrary to popular belief, social media isn’t free.   It doesn’t cost much to get started, but it takes hours of labor and focused effort before you begin seeing any results.   And that’s if you’re doing it right.   If you fall victim to one [...]

:: 6 Things That Make This the Most Effective Email Ever Sent ::

See on Scoop.it – Information Economy  … See on socialmediatoday.com

:: Big Data for Beginners ::

See on Scoop.it – Information Economy “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar. See on socialmediatoday.com

Tech Expert Prediction: A Web 3.0 Boom by 2014

See on Scoop.it – Digital Marketing and Social Business The mainstream adoption of cloud and semantic technologies will turn the internet into a ‘ubiquitous utility’, says Boris Motusic, Chief Evangelist of United Experts, in this interview for Brightfire.- Boris, during your Internet World speech you… See on socialmediatoday.com

LinkedIn 4x Better for B2B Leads than Facebook or Twitter | Social Media Today

See on Scoop.it – Debra’s Social Media Resources This is a blog post by David Meerman Scott on SocialMediaToday.com. In this post he refers to a study by HubSpot on BRB customers. It shows that the coversion rate of visitor to lead is 2.6%, which is four times higher than Twitter and seven times better [...]

Why Local Businesses Should Stop Focusing On Their Facebook Page | Social Media Today

See on Scoop.it – internetbillboards Local businesses are faced with the challenge of trying to hyper-target their messages to a local audience while still picking up enough steam from the broader Facebook community to bump up engagement and improve their Edge Rank. The problem that they often have is that this takes time both on [...]

:: You Have to Tell Your Customers Where to Go ::

Via Scoop.it – Information Economy call to action It sucks to be in advertising and before you even ask I’ll tell you why.  The marketing pundits of today (who I mostly like and respect) have tagged us crusty old advertising fossils as bad guys. Via socialmediatoday.com