What Does the Perfect Facebook Post Look Like? [Infographic]

Is there such a thing as “the perfect Facebook post?” Maybe, maybe not, but our clever friends at Salesforce.com have identified a few success factors that make some posts more successful than others. Check out their “blueprint” at What Does the Perfect Facebook Post Look Like? [Infographic].

5 New Pinterest Features You Should Know

Seems Pinterest is settling into its role as the Web’s hottest image-sharing site and focusing on upgrades that serve its users better. Find out how at New Pinterest Features | Social Media Today.

Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] – AllTwitter

Very cool infographic to guide you through choosing the right social media platform(s) for your business: Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] – AllTwitter.

Discover How JustRetweet Helps Build On Your Twitter Strategy

Get More Retweets

Have you found JustRetweet yet?  It’s the only ‘hack Twitter’ tool/service I’ve found that I really liked using.  (I use the word hack in a nice way.) You earn credits by retweeting, liking and +ing content you believe your social circle would appreciate and then spend credits by submitting tweets that you’d like others to [...]

Does Influence Marketing Have a Future? — Influence Marketing: The Book

Last week, Forbes published an article entitled Who Are the Top 50 Social Media Power Influencers, 2013? by Haydn Shaughnessy. It followed similar posts by Shaughnessy on The Top 20 Women Social Media Influencers, also on Forbes, and a similar Top 50 list 12 months earlier. The article soon came under fire from certain areas [...]

Authenticity in the social media world

A few months ago, a participant in one of my classes asked the following question: “Why is it unethical to “bribe” clients to leave testimonials on our Pages on LinkedIn or Facebook?” As you can imagine, I was left quite perplexed. Unfortunately, this type of  questions is becoming more and more common. In 2013, a [...]

Building Customer Relationships with Branded Story-Telling | Ted Rubin

This is a great find as far as looking at how marketing should be done today vs. previously.  Today’s environment truly requires relationship building regardless if you are selling a product or service, people are not as trustworthy as well as having the ability to research who you are very easily before spending. Time to [...]

Social Media and Beyond: Building Your Digital Footprint

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Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors previously untapped by traditional marketing methods. Envision a virtual bridge connecting consumers to nearly any product or service they seek. Now picture a tool in which brands can respond to those wants, needs and desires in real time. That [...]

Is Pinterest Just for Girls?

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(This post originally appeared on the Resonance Content Marketing Blog.) [slideshare id=18868371&doc=ftq-is-pinterest-for-girls-130415135623-phpapp02] Can’t see the SlideShare? Today we’re continuing our SlideShare series called FTQs (Frequently Tweeted Questions) by addressing the question “Is Pinterest Just for Girls?” In today’s slides (with audio!), we’ll cover: What Pinterest is, and what makes it different from other image-sharing sites like [...]

Reaching Empowered Consumers via Social-Local-Mobile Marketing #SoLoMo

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Joseph Ruiz of Strategic Marketing Solutions shares his insights on optimizing and integrating your business’ marketing efforts in order to be everywhere your prospects are looking. Consumers are now hyper-connected in ways we never would have imagined a few years ago. This trend will most likely continue as more people and more perform searches via [...]

New Ebook: Top 10 Reasons Why Your Social Media Sucks

If you’re frustrated with the results you’re getting on Facebook, Twitter, and other social networks, it’s possible that some key mistakes are standing between you and a successful social program. Find out more in my New Ebook: Top 10 Reasons Why Your Social Media Sucks, now available as a free download.

Which LinkedIn Invitations Should I Accept?

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Can’t see the SlideShare? Which LinkedIn Invitations Should I Accept? from Resonance Content Marketing Today we’re continuing our SlideShare video series called FTQs (Frequently Tweeted Questions) by addressing the question:“Which LinkedIn invitations should I accept?” In today’s video, we’ll cover: What it means to be connected on LinkedIn How I use LinkedIn as a networking [...]