On this the last official holiday of the holiday season, let me send you my fondest wishes for a joyful, prosperous, and growth-filled 2012: What’s Your Word for 2012? So, now you know my word for 2012. What’s yours? Share your word for the year and the story behind it in the comments—we’d love to [...]
So a couple of days ago I shared the results of my inevitable (inebbitable?) end-of-year musing on the lessons of the past 12 months as we get ready to close out 2011. And now it’s time to look ahead and see how we can apply those lessons in the coming year. 1. Stop assuming “everybody [...]
“Mistakes are the portals of discovery.” – James Joyce As we approach the end of another year, it’s only natural to do a little navel-gazing and ponder the lessons of the previous 12 months. In the course of this exercise, we usually discover that it’s the mistakes—the missteps, the over- and under-estimations, the coulda-woulda-shouldas—that [...]
Today we conclude our series on actions you may not be taking on social media, but might want to think about as we get ready for 2012. So far we’ve covered LinkedIn, Twitter, YouTube, Facebook, and your blog, and finally we come to the new kid on the social media block: Google+. I know, I [...]
Today we continue our series on actions you’re probably not taking on various social networks right now … but might want to add to your repertoire as we strategize for 2012. We’ve already covered LinkedIn, Twitter, YouTube, and Facebook, and today we come to what I like to call “the sun in your social solar [...]
Last week we began a series devoted to things you may not be doing on various social networks but might want to think about as you plan your 2012 strategy. So far we’ve talked about LinkedIn, Twitter, and YouTube, and today we turn our attention to the socialverse’s 800-pound gorilla: Facebook. When LinkedIn or Twitter [...]
Last week, we covered some actions you’re probably not taking on LinkedIn and Twitter, but might want to add to your social strategy for 2012. Today we turn our attention to “that video site” that’s become the Web’s #2 search engine, YouTube. So you’ve decided to jump in and get your business out there on [...]
On Monday, we briefly covered 5 Things You’re Not Doing on LinkedIn (And Should Be) to get you ready for the opportunities that arise in the new year 2012. Today we turn our attention to what you’re not doing on everyone’s favorite 140-character free-for-all, Twitter. 1. Create a custom background Yes, I know most people [...]
As we enter the final weeks of 2011, it’s time to think about how to position yourself to leverage new business opportunities in the New Year. Whether you’re B2C or B2B, the first few weeks of the year hold tremendous potential for your organization: with the holidays over and the kids back in school, people [...]
Over the Thanksgiving weekend, while shoppers were elbowing their way through extended Black Friday buying frenzies, my husband and I ducked into our beloved Alamo Drafthouse for a 90-minute visit with some old, very dear friends of mine: The Muppets. Having grown up watching “Sesame Street,” I remember the buzz that arose around “The Muppet [...]
Now that Thanksgiving 2011 has come and gone, we can officially say we’re in the closing weeks of 2011 … which means that, ready or not, it’s time to start thinking about 2012. Depending on your industry, the next few weeks will either see you slaving away at a breakneck pace or wondering how you’ll [...]
If you happened to hit your teens in the 80s like me, you probably have fond memories of The Rocky Horror Picture Show. Midnight showings, character costumes, rice, “virgins,” water pistols, “Time Warp,” toast, sound familiar? For me and my small group of geeky (and I use the word with utmost affection) high-school friends, Rocky [...]
What would you say if I told you that one of Facebook’s most successful pages belonged to a brand of … deodorant? Yep, it’s true: Secret antiperspirant has one of the hottest pages on Facebook, boasting over 1.3 million fans and hundreds of interactions for every post. Really? That many people are interested in conversing [...]
I find it amazing that we still come up against the myth that social media is strictly a B2C (business-to-consumer) thing, but this week, new data from MarketingSherpa poked abig ol’ hole in that popular misconception. According to a 2011 poll among B2B (business-to-business) marketers, blog posts came out on top as the most valuable [...]
It happens. You know exactly how to use blogging, Facebook, Twitter, LinkedIn, and other social networks to attract and retain business … only thing is, until we find a way to add more hours in the day, we’re stuck with the same old 24, and most of those are already spent before your day even [...]
Oh to be there right now reading a good book.
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