The Web Curated!
I’m sure Sally Field had no idea she was tapping into a huge marketing concept back in 1985 when she chirped, “You like me! Right now, you like me!” in her Oscar acceptance speech for Places in the Heart. But it’s true: when faced with a decision, we’re much more likely to decide in favor [...]
In today’s episode of the Content Marketing Podcast, we continue our “Why Content Marketing Works” series by talking about the principle of social proof, which I define as “the grown-up version of ‘all the kids are doing it.’” Give it a listen at Podcast Episode 018: Why Content Marketing Works Pt 3: Social Proof.
I admire creative people – especially the ones who constantly come up with brilliant ideas with seemingly little effort. It turns out more of us possess the potential for creative thinking than we give ourselves credit for. Do your best ideas come to you in the middle of the night or first thing in the [...]
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