Om Malik, editor of GigaOM, predicts we are witnessing the ‘ Pinterest-ization of the web ’. This is not only thanks to Pinterest alone, but other websites like The Fancy (recently raised $53m from Will Smith, American Express and others) who are moving into the space created at the intersection of social media and e-commerce: social commerce.
Malik cites “new kinds of discovery behaviors” and technological innovations. Read, the “user-generated recommendation engine” which Pinterest will be rolling out, which isn’t dissimilar from the technology that powers Amazon.
Pinterest is to e-commerce what Facebook was to the digitization of real life. Brands like Martha Stewart and Hearst Corp’s digital media outlets have found much higher conversion rates than any other social network combined.
The question is: what can brands do in order to catch up to these shifts in consumer patterns? When Online Meets Offline One fashion brand that is successfully implementing an [...]