You are here: Home / Archives for Nielsen Company

Social media advertising grows at the expense of other channels – Internet Retailer

January 31, 2013 By Leave a Comment

64% of marketers plan to increase their social media ad spending this year—including 31% who plan to increase their social media budget by more than 10%, according to a new report by the The Nielsen Co. and its subsidiary Vizu. The report is based on a survey of more than 500 U.S. digital marketing and [...]

Filed Under: Business Tagged With: , , , , , , , , ,

Success in a Connected World – Relationships, Visibility & Execution

August 12, 2012 By Leave a Comment

See on Scoop.it – Curation, Social Business and Beyond This infographic and piece is from Ross Dawson and what you’ll find is a great framework for you to structure your business in a connected world.   Excerpt:   “For different people or organizations, there will be different priorities across the six elements of success in [...]

Filed Under: Content Marketing Tagged With: , , , , , , ,

Dealing with Internet fragmentation: The power of storytelling for brands

July 12, 2012 By Leave a Comment

See on Scoop.it – Enterprise Social Media 2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.   See on www.berghindjoseph.com

Filed Under: Business Tagged With: , , , , , , ,

:: Introducing The Rebel’s Guide To Email Marketing ::

May 17, 2012 By Leave a Comment

See on Scoop.it – Information Economy DJ Waldow and Jason Falls announce the forthcoming book The Rebel’s Guide To Email Marketing. See on www.socialmediaexplorer.com

Filed Under: Content Marketing, Online Curators Tagged With: , , , , , , ,

Music, Film, TV: How social media changed the entertainment experience – Brian Solis

May 15, 2012 By Leave a Comment

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren’t yet. [note mg]   Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on [...]

Filed Under: Online Curators, Social Media Tagged With: , , , , , , ,

LinkedIn Works Even If You’re a Social Media Newbie Like Judie

May 1, 2012 By Leave a Comment

See on Scoop.it – Debra’s Social Media Resources My client, Judie Keyes sent this link to me. Laura Rubenstein, Transform Today, interviewed Judie on how Judie used LinkedIn to market her business.   Take away tip… when Judie receives an invitation to connect on LinkedIn, she checks out the profile. If the person contacting her [...]

Filed Under: Content Curation, Online Curators, Social Media Tagged With: , , , , , , ,

:: Content Marketing – Are You Solving Problems or Creating Noise? ::

April 18, 2012 By Leave a Comment

See on Scoop.it – Information Economy One of the partners here, Jason Giuliano, has a mantra… “cleaning up the web.” His passion is helping clients to realize his vision of directed action by sending users to targeted content that achieves the clients marketing plan/message .Of course,… See on socialmediatoday.com

Filed Under: Content Marketing, Online Curators Tagged With: , , , , , , ,

Caring Equals Repeat Business Equals Profits – Saucy Social Media

April 12, 2012 By Leave a Comment

Via Scoop.it – Enterprise Social Media “This is the age of social marketing, being social is NOT something you do to make money, it’s something you do because you are human…”   We call this Being a Person (http://bit.ly/OrderBeAPerson). One of the things you do as a person is care, and that’s what Annie Infinite [...]

Filed Under: Business, Content Marketing Tagged With: , , , , , , ,

My Secret Weapon for Pinterest Content Curation

April 12, 2012 By Leave a Comment

Via Scoop.it – internetbillboards My Pinterest Curation Secret Weapon I’ve been a user and affiliate of CurationSoft for a while now. I’ve used it mainly for writing curated blog posts (with it’s content discovery and drag and drop feature). If your strategy involves curating articles, I recommend you take a look at it. Anyway, in [...]

Filed Under: Pinterest Tagged With: , , , , , , ,

On Being Relevant in Digital

April 12, 2012 By Leave a Comment

Via Scoop.it – Enterprise Social Media ‘“Social” claims or has been claimed to do everything and it really has become quite the game changer.  In fact, did you know that it can actually boil the ocean?’   There’s a link to a good Accenture paper in this post.   Via @beal_a     Via directmarketingobservations.com

Filed Under: Media Tagged With: , , , , , , ,

Why Marketers Should Invest in Visual Content Creation

April 11, 2012 By Leave a Comment

Via Scoop.it – Enterprise Social Media “Learn why visual content is a critical part of your content creation strategy.”   This is a good checklist of why visual content is important and, since Instagram and Pinterest are all the rage, it’s definitely a must-read. Via blog.hubspot.com

Filed Under: Content Curation Tagged With: , , , , , , ,

Think About Your Approach to Social Media: Be A Person

April 10, 2012 By Leave a Comment

Via Scoop.it – Enterprise Social Media The first rule, the title of our books, and the most important tenet in your social media approach is simple to say, but hard for many enterprises to actually do: Be a Person.   This post takes a look at what that mantra means for enterprise use of social [...]

Filed Under: Social Media Tagged With: , , , , , , ,
«Older Posts