How to get attention through Facebook’s mobile ads — blue hair?

As more Facebook users check their News Feed from their phone, the mobile app install advertisement is becoming the hottest trend for developers. But it takes more than just a screenshot of the app to get a user to download it. Leah Na’aman, the marketing manager for SocialClicks, talked at the Inside Social Apps conference [...]

How Google+ Interactive Posts Push CTAs & Deep Linking Directly Within A Post

Two months ago Google rolled out an interesting new twist to Google+ posts, the addition of interactivity. Rather than just text, images or links, Google+ interactive posts allow for calls to action or a specific “deep link” directly within a post. This allows for smarter targeting from companies and smarter, easier pre-filled updates by users [...]

Kickstarter iPhone App Updates You On Crowdfunded Projects

The mobile app works a lot like the web version. Users can browse through the extensive list of projects, support and follow relevant projects, watch and upload videos, and receive updates from project creators. And creators have the option to receive updates about pledges and keep their supporters updated on any news or other relevant [...]

Google+ update offers seasonal cheer through 18 new features: improves mobile apps, hangouts and events (updated)

  If Google+ communities didn’t fix those social network blues you’ve been feeling recently, perhaps a bumper edition of new features will. When the mobile app update goes live later today, you’ll be able to edit your profile through it as well being updated on what’s happening through new content notifiers. Subscription options will also [...]

Google Launches Ingress, a Worldwide Mobile Alternate Reality Game – Liz Gannes – Mobile – AllThingsD

  What’s the wackiest thing you can imagine Google launching? How about a game to fight for control of the minds of everyone on earth? Or maybe that’s not so wacky. Meet Ingress, a new free mobile app and alternate reality game made by Google launching today (on Android first, available as soon as it [...]

Conduit Gives Small Businesses Industry Specific Mobile Apps

Conduit has rolled out some changes to its platform that aim to make it easier for small businesses to create industry-specific mobile apps. The changes offer the ability to build industry-specific mobile apps for a number of different verticals, including music, events, business, restaurants, education, photography, and blogging.Businesses that fit into these specific verticals can [...]

Reasons Mobile Matters

  At first TicketsNow considered building a mobile app, but soon realized it that a mobile site was a better choice for them: it would work on all platforms and be easier to update. The new mobile site concentrates on making ticket and event information accessible and purchases a breeze. Simple, direct navigation helps users [...]

Kid-Friendly Social Network Everloop Is Coming To iPhone, Raising Series A

See on Scoop.it – internetbillboards Everloop, the social network for children under 13, is planning to launch a mobile application, making it one of the first companies to attempt a mobile, social network just for kids. See on techcrunch.com

Mobile Site or Mobile App: Which Should You Build First? [INFOGRAPHIC]

See on Scoop.it – internetbillboards Astute Internet observers know by now that the future of the web is mobile. More and more consumers will access data and information via smartphones, tablets and other portable devices. So businesses need to prepare by beefing up their presences on the mobile web. But is it better to get [...]

Celebs are great, but brands might be even better: Socialcam grabs the OWN Network

The latest trends for startups, specifically mobile applications, is to attract celebrities with big followings to their platform. So far, it has worked for companies like Instagram, …   From the interview in the article.   TNW: How have the interactions gone between Socialcam and brands? Are they approaching you? Michael Seibel: Brand interactions have [...]

Facebook Releases Instagram Clone

Facebook has released an iOS app that looks and functions almost exactly like Instagram’s.   From the article.   The Camera App is the second mobile app dedicated to one of Facebook’s key features. The first, a dedicated messaging app, was released last April. These apps, we feel, are smart ideas: Facebook simply has too [...]

:: Facebook Launches App Center, Lets You Sell Apps ::

See on Scoop.it – Information Economy Facebook just got a little bit more like Apple and Google, with an App Store-like environment and the ability to monetize apps. See on mashable.com

:: Another Facebook Acquisition: Mobile App Glancee ::

See on Scoop.it – Information Economy Facebook’s May 18 initial public offering hasn’t slowed its acquisition frenzy, as the social network gobbled up location-based mobile application Glancee for an undisclosed amount. See on allfacebook.com

Turn your Facebook fan page into a mobile Web app

For the local small business or artist building up a Facebook fan page, the prospect of creating a mobile optimized Web app is another hurdle or headache. So why not combine the two efforts? Via gigaom.com