Facebookwill roll out its first mobile advertising campaigns by the end of March, Bloombergreports.Facebook currently makes money from side-bar advertisements on its website, but has been notably absent from the mobile advertising scene.A mobile advertising platform will be an enormous new revenue stream for Facebook, which will likely IPO in mid-2012.Over 300 million of Facebook’s [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – internetbillboards I have yet to find a mobile user that is impressed or influenced by the annoying advertising that seems to pop up on our smartphones and tablets at the most inopportune times, but nevertheless, mobile advertising has quickly become the new financial frontier for tech and marketing companies alike.In fact, both [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – The Explosion of the Mobile Web and beyond Great information and statistics on mobile usage! Intro: “Millennial Media is using its 50th mobile intelligence report to look at some of the changes that have occurred since the company began its reports in March 2009. It’s a given that the mobile world [...]
About
Jan Gordon
Chief Visionary
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Via Scoop.it – internetbillboards Mobile advertising isn’t a slam dunk yet, but according to a new survey commissioned by IAB, it’s already become an . integral part of the plan for 51% of brand marketers. The study, “Marketer Perspectives on Mobile Advertising” was conducted by Ovum and the results were presented at the “Mobile in [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Advertising is such a various and complex concept; it dates back to the beginning of recorded history with evidence going back thousands of years. Authors outline that early forms of advertising were signs such as the inn signs, the red-and-white striped barber’s pole, the apothecary’s jar of coloured liquid and the wheelwright’s wheel, some of [...]
The adoption of smartphones helped the mobile advertising market grow by 116% to £83m in 2010, according to a new report. That year on year growth figure comes from the third annual IAB and PwC mobile study, which records the dramatic change in how consumers are more readily using mobiles to access media. Advertisers’ spend [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Procter & Gamble Co. is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide. In total, P&G is offering more than 70 mobile coupons that are redeemable at supermarket chains such as A&P, SuperFresh, Waldbaum’s, The Food Emporium, Pathmark and Harris Teeter. The supermarkets [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Smaato Inc., the leading mobile ad optimizer and mobile advertising company released its latest mobile advertising whitepaper about the US market in association with MobileSQUARED. The free white paper can be downloaded at www.smaato.com/whitepaper The US is the second largest market globally in terms of mobile advertising spending behind Japan. Until end of this year [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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What will display advertising look like by 2015? At the Interactive Advertising Bureau’s MIXX Conference 2010 in New York, back in September advertising executives got a taste this week of the future of display advertising from Neal Mohan, vice president of product management at Google, and Barry Salzman, managing director of media and platforms at [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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March 2010 Google Secures Broad Patent for Location-Based Advertising Thomas here, Original Article post on Mashable http://mashable.com/2010/03/01/google-location-advertising-patent/ Google, the world’s largest search engine and the owner of the world’s largest online advertising platform, has been granted a major U.S. patent for “determining and/or using location information in an ad system.” In other words, Google now [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Thomas here, My prediction of the next three big developments and areas of opportunity include Mobile Advertising and Mobile Ad networks, along with inbound advertising and positional based social media enhancements, and really the convergence of the three. With Mobile Ad Networks, although there are many similarities there are many differences, from AdMob to Microsoft [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Will 2010 be mobile advertising’s big year? Is mobile inbound advertising the future of Internet Advertising? Google’s acquisition of AdMob last November pulled the mobile advertising industry into the spotlight. Until then it had mostly been seen as the poor relation of Internet advertising in terms of revenue, if not of hype. Yet mobile offers [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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