The Web Curated!
You need publicity. You need to get your name in front of your market. And you need to do it over and over, keeping it there so your audience calls you or visits your site when they need your help. There are a lot of ways you can grab publicity. Online press release distribution [...]
I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially. Actually, scratch that. I know exactly what’s in the water. Or at least part of it. When it comes to roles that involve [...]
Do you ever think about your name? Why you go by a certain name? Why it’s spelled the way it is? Or maybe why it’s pronounced the way it is? Or wonder what in the world some parents were thinking when they gave their children the names they did? What’s in a name? Obviously, a [...]
Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical. For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy [...]
I have read countless pieces on content marketing. If you are like me you understand that the concepts of producing helpful, engaging content for your audience and marketing it correctly is super important. I also feel having this knowledge makes me a better curator. So where do you start? It seems everyday there are literally [...]
When paid, owned and earned media come together, they give birth to what some marketers are calling, “converged media.” Converged media happens when at least two or more of the above-mentioned media channels come together, use a consistent story line (look and feel), and work in concert to meet a certain marketing or content marketing [...]
This is a great find as far as looking at how marketing should be done today vs. previously. Today’s environment truly requires relationship building regardless if you are selling a product or service, people are not as trustworthy as well as having the ability to research who you are very easily before spending. Time to [...]
According to market research firm IDC, by 2014, smartphone shipments are expected to pass 1 billion for the first time, marking another milestone in the remarkable rise of smart devices. The rapid adoption of smartphones is driving a mobile Internet boom. Although the importance of mobile technologies for marketing communications is widely recognized, the use [...]
We’ve all faced it at one point or another. The idea, right or wrong, that we don’t stack up well against the competition, that we don’t stand out amongst our peer group. This can be a debilitating attitude that permeates our every business action with negativity and unease. Experts call it “yardsticking,”the impulse to privately [...]
Social media can take up much of our precious time. It’s important that we learn to manage our social media profiles to market ourselves and or our company correctly. So how do we use social media correctly? How do we make the most of it and save time? The best way to do this is [...]
As you will see from reading this article, it is more than just responsive website design, although that is part of it. Great article on getting all the bases covered with a well thought out plan for creating the new and improved website. The need to be design and deploy a next-generation site architecture that [...]
In this post by Nadia Goodman, of Entrepreneur, The Secrets of What Makes a Product Go Viral, you’ll discover how Purell put their hand sanitizer everywhere. We might think it’s luck that makes a product go viral. It’s not, according to the post, it’s science. According to Berger’s research, specific circumstances and attributes empower consumers [...]
29 
7 
214 11 417 7 011 8 310 9 08 10 010 6 05 9 18 6 02 9 2
