The ABCs of using Content Marketing in Recruitment

Hiring the best talent is vital to ensure your startup achieves the intended result.  People are lifeblood of every business, however large or small, and therefore recruiting, retaining, and motivating right kind of employees is of utmost importance.  Content Marketing has emerged as a capable tool to source such candidates. Here is how the current […]

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Podcast: Email and Social: Do You Really Need Both?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 91 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how to make sure your e-newsletter steers clear of the dreaded spam filter. (Need to get caught […]

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Three Ways to Save Your Valuable Business Time

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In business, time is money. So making sure you’re handling your time well is the best way to ensure your company is successful in the long-run. Here are three ways your business can save time and keep productivity levels on the high. Make Social Media Work for You Having your company on social media isn’t […]

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Maximizing Social Media for Your Business

Social-Media-Sales

There are so many good reasons for businesses to be using social media. For one thing, many of your clients are probably using at least one of the major platforms (Facebook, Twitter, LinkedIn, etc) by now. Social media offers an easy way for you to introduce your business and brand without being too sales-y. The […]

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How Marketers Can Find More Prospects On LinkedIn: 3 Easy Steps

B2B prospecting has been so much easier because of LinkedIn. As the largest professional network online (reached 300 million users last April), its potential reach is set to grow in the next few years amidst the mobile surge. But that doesn’t mean you only need to log in to LinkedIn and wait for leads to pour in. […]

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How to Find the Web Design Company That’s Right For You

Choosing the right company to design your website is a substantial business decision in the digital era, and one that you don’t want to make lightly. Whether your firm is a startup or an established company that’s seeking a web makeover, engaging your customers and potential clients online will be crucial. Not only do they […]

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Podcast: Top 10 Reasons to Outsource Your Content Marketing

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 87 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with author coach Kevin Tumlinson about adding a book to your content marketing mix. (Need to get […]

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Podcast Episode 085: 10 Secrets to Successful Guest Blogging

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 85 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared “The 7 Habits of Highly Successful Bloggers.” (Need to get caught up?) On today’s episode, we’re turn our attention […]

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Get Yourself on LinkedIn, Now

If you’re struggling to get past the interview stage of the jobs you’re applying for then may I suggest signing up on LinkedIn? LinkedIn is effectively Facebook for business people. It allows employers to find future employees and it’s a great place for people to network and improve their businesses. If you don’t believe that […]

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Evaluating the Effectiveness of B2B Telemarketing: Does it still work?

Evaluating the Effectiveness of B2B Telemarketing: Does it still work?

  The marketing landscape is slowly transitioning into a purely web-based platform, despite the resistance of traditional marketers. The first ones that are likely to go are those which thrive on orthodox methods such as talking on the phone – in this case,telemarketing. Does it still work? To answer that, let us first take a […]

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An Insight On Graduate Schemes And Its Various Advantages For Students

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On completion of college most students are left with two choices. One option is to join a graduate job and the second option is to apply for a graduate scheme. You can carve a successful by enrolling in a graduate scheme. A graduate scheme is one of the best ways in which you can move […]

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Insight From Lilach Bullock On How To Create Engaging Content That Gets Shared

Lilach Bullock of Comms Axis formerly Socialable has nailed a great guest post on Oracles site. No wonder Lilach was named a top social media influencer by Forbes. Here is what she has to say about creating blog posts that matter, and that get shared. In my last post I wrote about the importance of […]

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Some Super Tips To Increase Facebook Organic Reach

If you are like everyone else you have steadily noticed your organic reach on your Facebook posts going down. It’s a little disheartening I know, but let’s face the facts. Facebook for business has basically become pay to play.  I got a great email today from Ian Cleary of Razor Social with a great post […]

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How Users Interact On Pinterest, Study Reveals User Habits | Social News Daily

Pinterest has exploded over the last few years by creating a platform that drivers referral traffic while sharing useful information with social network users. Just like Facebook, LinkedIn, Twitter and other networks, Pinterest users have their own unique ways of communicating thanks to the networks decidedly visual design. Read More   Related articles 3 Social […]

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7 Quick Ways to Curate Industry Content for Your Blog

This happens to be a topic I know a little something about. This author has listed a few ways you can curate content for your company blog. Let’s also add Prismatic, and Scoop.it. A nice article, let me also just add that you can also use your social media accounts to curate content from, and […]

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Podcast: Content Marketing on LinkedIn: An Interview with JD Gershbein

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 74 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we busted eight myths that might be holding you back from adding video to your content marketing bag of tricks. (Need to […]

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