Content Marketer’s Guide to LinkedIn:Podcast

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 115 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared the “secret sauce” for content that rocks on Twitter. (Need to get caught up?) This month is […]

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LinkedIn Publishing 101

“Why should I bother with LinkedIn? I’m not looking for a job …” If I had a nickel for every time I heard that from a would-be content marketer, I’d have … well, a whompin’ lot of nickels. Yes, when LinkedIn first came along way back in 2002 (!), it quickly became a staple in […]

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How to Use Social Media to Promote an Event

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Whether you’re planning a small event in your local area, or a large conference, social media can help you get the word out about your event in a powerful way.  After all, social media platforms have never been more popular, and everyone from tweens to old grannies log onto social media websites regularly.  So, once […]

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Content Marketer’s Guide to Twitter: Podcast

Listen Now: Can’t access the player?Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 114 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some best practices for rocking your content on Facebook. (Need to get caught up?) This month is all […]

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Advantages Of Using A Recruitment Agencies

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Every single time that you hire an employee you will be faced with a lot of time that has to be invested since the process is vital for the success of the company. In the event that you can afford to dedicate the time towards finding a really good employee, the recruitment agency comes in […]

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FTQ: How Long Should My Social Media Posts Be?

What’s the maximum length for posts on Facebook, Twitter, and LinkedIn? And what’s the ideal length for driving the most engagement? Check out our latest SlideShare to find out: What’s been your experience in using promoted social posts? Tell us about it in the comments — we’d love to hear from you! Related articles FTQ: […]

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Smart Strategies for Preparing for Your Next Business Networking Event

Smart Strategies for Next Business Networking

Your next business networking event is coming up, and you’re a little nervous about what you’re going to do to make it a success. Networking is a major source of leads for you. Here’s what you need to know. 

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Paid Social Media Posts:What You Need to Know

Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and their dogs getting on […]

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Top five tips to manage your video campaigns in 2015

Top five tips to manage your video campaigns in 2015

Everyone knows that Google is world’s most used search engine, but do you know which is the second most popular search site? It’s YouTube!  Stats released by market research firm eMarketer suggest that Google’s video sharing site is second most popular search engine. It is used to search music by millions of its users every day. […]

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LinkedIn has a paid version. Is it worth putting out the $$?

Is your number one consideration cost? If you are still close to your start-up, you may find that the paid version of LinkedIn does not generate enough returns for what you might find a fairly steep monthly investment. There are also some free methods to accomplish the same tasks and access information without making the […]

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Finding the RIGHT people to connect with on LinkedIn: 3 Tips

If you know the name of a specific person to search for, finding the top people is easy. But you also want to check out more than just the people you know. Start with Alumni Click on “Connections” and choose “Find Alumni” from the drop-down menu. You will be prompted to enter your university or […]

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Time for a check up on your LinkedIn Profile?

People are re-discovering LinkedIn®, so you may find you need to re-visit this professional social platform too, since it’s a safe bet this group includes your current and potential clients. As Facebook grows ever more disjointed in what it arbitrarily chooses to share, employers, clients and B2B service seekers are turning back to LinkedIn® in […]

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The 10 Keys Leaders Can Use To Unlock Innovation

In a recent Harvard Business Review article, the Zenger Folkman organization described what we believe is a somewhat unique study to answer the question of what successful leaders do to create more innovative teams. We began by collaborating with a highly respected organization in the telecommunications industry whose leaders scored well above average on most […]

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How To Generate More Blog Traffic: My 140k Case Study

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There was no SEO campaign. No advertising campaign. No serious social media campaign. Just solid foundations and some basic promotional strategies. Here’s a quick run-through of how I’ve used content marketing to generate blog traffic over the past 12 months… Plan To Succeed It’s near impossible to write and publish content that produces results without […]

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A New Must-Read: The Art of Social Media

A New Must-Read- The Art of Social Media

I love a good book. I love a good, relevant social media book even more. I’ve read many titles from various social media professionals, but Guy Kawasaki and Peg Fitzpatrick’s The Art of Social Media is a new one to the must-read list. I was fortunate to be one of the beta readers for this book so […]

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7 Social Media Tools Razor Social is Reviewing in Q4 2014

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You can then join the community and start chatting with other members. This is an interesting concept but you do have to have a moderator who checks all the content because, without moderation, anyone can say anything through this widget. If you have a good community of loyal supporters, it could be useful. But a […]

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