How Well Do You Know Your Customer? The Importance of Buyer Profiles

Feb 12 2016 | Written by : Ian Mills| 10 | Share
Customer

Customer A buyer profile, also known as a buyer persona, is a description of your typical or target customer. And it can be one of the most powerful tools in your online marketing arsenal. So what purpose does it serve, what should it include, and how do you go about creating effective buyer profiles? What

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Are You a Young Talent Looking for a Career? Here’s What Really Matters

Feb 3 2016 | Written by : Rick Riddle| 11 | Share
career

Armed with that degree, you have become what is often referred to as a “young talent.” This means you have the academic background and skills that make you “career ready.” What you may not realize, though, is that the career you have been prepared for today may not exist in 10 years, and you

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The History of Snapchat: How Disappearing Photos Changed the Game

Feb 2 2016 | Written by : Tom George| 4 | Share
Snap-Generation-A-Guide-to-History-of-Snapchat-GaryVee

by Gary Vaynerchuk @garyvee Gary Vaynerchuk has written an amazing history of Snapchat post. If you are not using Snapchat to promote your business, you should jump on the bandwagon. I was surprised early on that people didn’t realize that the way Snapchat works is much closer to how we communicate

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LinkedIn cheats you don’t want to miss reading

Jan 31 2016 | Written by : Rynoresumes| 14 | Share
linkedin-android-walks

LinkedIn Search Relevance – People Search Last Reviewed: 04/02/2015 By LinkedIn help.linkedin.com/app/answers LinkedIn uses proprietary algorithms to rank and order the results you get when you search for people on the site. There’s no single rank for LinkedIn search – Unlike the standard

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CEO Gary Vaynerchuk On Why Facebook Is Winning All Your Attention

Jan 28 2016 | Written by : Tom George| 8 | Share
gary vaynerchuk

Embed from Getty Images Gary Vaynerchuk has been enormously successful on social media. He has become a master of understanding the not so subtle details and nuances of the medium. Gary has used social media to launch his companies into the stratosphere.  This video series gives some of his

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Twitter Launches Conversational Ads: This Week in Social Media

Jan 11 2016 | Written by : Tom George| 5 | Share
twitter conversational ads

Twitter’s ‘Conversational’ Ad Unit Encourages Users To Participate With … – TechCrunch Twitter is announcing a new “conversational” ad unit today, where users are prompted to personalize and share a marketer’s message. These ads are similar to Twitter’s existing

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6 Ways to Boost Your Social Media Strategy in 2016

Jan 11 2016 | Written by : Tom George| 4 | Share
social-media-image

Revitalizing Your Strategy In 2016 It’s a new year, which means it’s time to rethink business strategies, including social media marketing. Social media certainly isn’t a new marketing method, but it’s one that continues to evolve and be refined. It’s also one of the best low-cost ways to directly

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What Are the Focus and Goals of Organizational Behavior?

Jan 5 2016 | Written by : Alicia Jones| 6 | Share
Optimize_human_performance_Organizational_Behavioral_Management_OBM_qualitybc

One of the challenges in understanding organizational behavior (OB) is that it addresses issues that aren’t obvious. Like an iceberg, OB has a small visible dimension and a much larger hidden portion. What we see when we look at an organization is its visible aspects: strategies, objectives, policies

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7 Brands that are Getting the Most Social Shares and Why

Jan 4 2016 | Written by : Shariq Toor| 7 | Share
social-media-feature

Social media marketing can be a tricky game to play. With so many platforms such as Facebook, Twitter, and LinkedIn, the possibilities for posting engaging content are endless.  Many factors are involved in developing a social media strategy such as, determining which platform your audience actively

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Guest Blogging – How Can It Fetch You The Credibility And Enhanced Business Exposure

Jan 2 2016 | Written by : Sunil Gupta| 6 | Share
guest-blogging

When a company requires advertising of their recently introduced products, they first look for good writers. Since blog writers are the ones, who can capably promote your products. They write articles in an appealing way which successfully influence consumers. This is the reason why guest bloggers are

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20 Killer Marketing Newsletters Every Great Marketer Needs To Read Now

Dec 12 2015 | Written by : Tom George| 9 | Share
category-sales-marketing-1

“The question isn’t who is going to let me; it’s who is going to stop me.”Humans without ambition – Goodbye and Goodluck! I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a.’The Wolf’.

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Tips For LinkedIn Company Page for B2B & B2C!

Dec 10 2015 | Written by : Tom George| 5 | Share
linkedin-business

LinkedIn is one if not the premier social site to make professional connections. How well are your company pages performing. Here is a great post from SMMGuide.co to help you navigate setting up your pages to see fantastic results. Your LinkedIn company page is becoming more and more relevant every day.

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Big Data and the Big World: Three trends to watch for in 2016

Dec 1 2015 | Written by : Sudhir Singh| 8 | Share
Big Data and the Big World

If giant corporations like Amazon and Netflix have thrived past the competition with their ultra-precise predictive algorithms and customer targeting, the credit goes to their acumen in handling the big data. With time, every B2B and B2C company are learning how to improve their business models by shifting

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Introducing Galene the New Search Architecture on LinkedIn

Nov 25 2015 | Written by : Tom George| 4 | Share
linkedin

LinkedIn has put some serious resources into Galene. An interesting post! Around a year ago, we decided to completely redesign our platform given our growth needs and our direction towards realizing the world’s first economic graph. The result was Galene, our new search architecture, which has

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6 Steps to Your First Content Marketing Plan By Neil Patel

Nov 8 2015 | Written by : Tom George| 6 | Share
Handwriting of Content Marketing word in notebook on the wood table

I share a lot of content marketing tips in my posts, but those posts usually assume you’re already doing content marketing, at least to some degree.   But if you haven’t started yet, or are very new to it, you won’t get as much out of those posts as those with some experience.   So,

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The Importance of Privacy Settings in Protecting Your Online Reputation

Oct 28 2015 | Written by : Karen Repoli| 2 | Share
HIT Virtual

You have to be visible to build an online reputation, there’s no way around it. However, in most online networks you can control exactly what information people can see about you. This is done through privacy settings. Facebook Facebook’s privacy settings are extremely detailed but can be

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Role of technology in making education more effective

Sep 17 2015 | Written by : Adrine Santos| 9 | Share

Education methodologies have evolved over time and many advanced methods have been brought into this field to make it more creative, interactive and easy. We cannot deny the huge impact that technology has had on education as other fields of life.  Let us take a look at the many ways technology has

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A 17-Point Content Marketing Checklist Proven to Boost Your Engagement

Sep 9 2015 | Written by : Tom George| 1 | Share

It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis than companies that don’t. And a whopping 80% of business decision makers prefer to get

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Content Marketing Podcast: 7 Habits of Highly Effective Social Content Marketers

Sep 3 2015 | Written by : Rachel Parker| 2 | Share
7 Habits

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 138 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that global business celebrity Jeffrey Hayzlett joined us to share some gems of wisdom

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4 Hacks for Job Search Success

Aug 23 2015 | Written by : Tom George| 9 | Share
employmentopportunities

4 Hacks for Job Search Success More than 80 percent of today’s jobs aren’t advertised, according to a report by Epic Development and Evaluation. Finding a hidden job in a competitive market can feel daunting. But you can beat your competition to the punch once you master the job search.

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