Are Buyer Personas Important For Content Marketing?

Sep 22 2016 | Written by : David Reimherr| 13 | Share
Buyer Personas

Who better to talk to about Buyer Persona than the person who wrote the book, Buyer Personas! I’ve read it twice, so I was super excited with this chance to talk with Adele. WHAT IS IT? It’s an example of the real buyer, an aggregate or composite of who you want to influence through your marketing

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How a great hospitality marketing agency can help increase hotel bookings and profits

Sep 2 2016 | Written by : Fergus Brandon| 6 | Share

A hotel business can only be successful if it finds the best way to get ahead through a solid marketing strategy. The diligent workers at World Hotel Marketing are great at sharing their advice and expert knowledge to propel a firm to the top. An amazing hospitality marketing agency such as this realises

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How to Successfully Pitch a Guest Blog

Sep 1 2016 | Written by : Nicolas Finet| 20 | Share

Writing the first message for the first guest blog pitch may be nerve-racking for some. There might be so many doubts at this point. What if the pitch will be rejected? How long will you wait for a response?  What if the bloggers won’t respond at all? Don’t despair; there are plenty of ways to

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Microsoft To Acquire LinkedIn – Microsoft buys LinkedIn for $26.2 billion

Jun 13 2016 | Written by : Tom George| 12 | Share

Image Credit: You probably didn’t expect your week to start this way: Microsoft has acquired LinkedIn for $26.2 billion. The company plans to integrate the career-oriented social network into many of its apps and services, including Office, Skype and Cortana. You’d get the details

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The Ultimate 5 Tips to Build a Catchy Designer Resume

Jun 3 2016 | Written by : Irene Fatyanova| 10 | Share

Do you know, how much time it takes a recruiter to review your CV? Only six seconds! That’s why you have to be fast to make a striking first impression! If you’re a designer seeking a nice position, you have to think of the ways to captivate attention of a prospective employer with your resume.

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beBee vs LinkedIn: Why this affinity networking site might Shake LinkedIn 

May 25 2016 | Written by : Tom George| 15 | Share

I love a good fight. In business and war, there maybe no such thing as a fair one. beBee is a fantastic network you might have heard of by now. They have amassed a huge following and garnered millions of users. They are going to be a challenge, to say the least for LinkedIn. Here is a fantastic article

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beBee Buzzes into Social Networking: Does LinkedIn Have a New Competitor?

May 24 2016 | Written by : Tom George| 9 | Share

Madrid-based beBee has attracted more than 10 million users in its first year and has more than doubled its user base in the past six months. With 4.5 million users in Spain (compared to LinkedIn’s 8 million) and 3.6 million users in South America, the start-up platform is creating some buzz in the

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Facebook Instant Articles Available For More Businesses

May 6 2016 | Written by : Tom George| 4 | Share

Use Facebook Instant Articles for Successful Business – A great introduction into Facebook Instant articles. I think this is an interesting pivot for Facebook. If you are a marketer or a business owner whose marketing strategy is heavily dependent on content marketing strategy, you must have heard

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Gary #AskGaryVee Show Talks about Popularity of Musically app

Apr 13 2016 | Written by : Tom George| 20 | Share

Gary Vaynerchuk, the successful entrepreneur and social media strategist, discusses here beautifully the popular app, with these two millennials. This is episode 198 of his very popular video series #AskGaryVee, and the app Musically has already been downloaded a gazillion times. The app apparently

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How Well Do You Know Your Customer? The Importance of Buyer Profiles

Feb 12 2016 | Written by : Ian Mills| 10 | Share

Customer A buyer profile, also known as a buyer persona, is a description of your typical or target customer. And it can be one of the most powerful tools in your online marketing arsenal. So what purpose does it serve, what should it include, and how do you go about creating effective buyer profiles? What

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Are You a Young Talent Looking for a Career? Here’s What Really Matters

Feb 3 2016 | Written by : Rick Riddle| 11 | Share

Armed with that degree, you have become what is often referred to as a “young talent.” This means you have the academic background and skills that make you “career ready.” What you may not realize, though, is that the career you have been prepared for today may not exist in 10 years, and you

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The History of Snapchat: How Disappearing Photos Changed the Game

Feb 2 2016 | Written by : Tom George| 5 | Share

by Gary Vaynerchuk @garyvee Gary Vaynerchuk has written an amazing history of Snapchat post. If you are not using Snapchat to promote your business, you should jump on the bandwagon. I was surprised early on that people didn’t realize that the way Snapchat works is much closer to how we communicate

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LinkedIn cheats you don’t want to miss reading

Jan 31 2016 | Written by : Rynoresumes| 14 | Share

LinkedIn Search Relevance – People Search Last Reviewed: 04/02/2015 By LinkedIn LinkedIn uses proprietary algorithms to rank and order the results you get when you search for people on the site. There’s no single rank for LinkedIn search – Unlike the standard

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CEO Gary Vaynerchuk On Why Facebook Is Winning All Your Attention

Jan 28 2016 | Written by : Tom George| 8 | Share
gary vaynerchuk

Embed from Getty Images Gary Vaynerchuk has been enormously successful on social media. He has become a master of understanding the not so subtle details and nuances of the medium. Gary has used social media to launch his companies into the stratosphere.  This video series gives some of his

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Twitter Launches Conversational Ads: This Week in Social Media

Jan 11 2016 | Written by : Tom George| 5 | Share
twitter conversational ads

Twitter’s ‘Conversational’ Ad Unit Encourages Users To Participate With … – TechCrunch Twitter is announcing a new “conversational” ad unit today, where users are prompted to personalize and share a marketer’s message. These ads are similar to Twitter’s existing

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6 Ways to Boost Your Social Media Strategy in 2016

Jan 11 2016 | Written by : Tom George| 4 | Share

Revitalizing Your Strategy In 2016 It’s a new year, which means it’s time to rethink business strategies, including social media marketing. Social media certainly isn’t a new marketing method, but it’s one that continues to evolve and be refined. It’s also one of the best low-cost ways to directly

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What Are the Focus and Goals of Organizational Behavior?

Jan 5 2016 | Written by : Alicia Jones| 20 | Share

One of the challenges in understanding organizational behavior (OB) is that it addresses issues that aren’t obvious. Like an iceberg, OB has a small visible dimension and a much larger hidden portion. What we see when we look at an organization is its visible aspects: strategies, objectives, policies

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7 Brands that are Getting the Most Social Shares and Why

Jan 4 2016 | Written by : Shariq Toor| 13 | Share

Social media marketing can be a tricky game to play. With so many platforms such as Facebook, Twitter, and LinkedIn, the possibilities for posting engaging content are endless.  Many factors are involved in developing a social media strategy such as, determining which platform your audience actively

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