The Web Curated!
You need publicity. You need to get your name in front of your market. And you need to do it over and over, keeping it there so your audience calls you or visits your site when they need your help. There are a lot of ways you can grab publicity. Online press release distribution [...]
I’m not sure what’s in the water, but there’s a general unrest right now with people in their jobs, careers, and industries. Especially people whose roles involve social, either officially or unofficially. Actually, scratch that. I know exactly what’s in the water. Or at least part of it. When it comes to roles that involve [...]
Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical. For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy [...]
I have read countless pieces on content marketing. If you are like me you understand that the concepts of producing helpful, engaging content for your audience and marketing it correctly is super important. I also feel having this knowledge makes me a better curator. So where do you start? It seems everyday there are literally [...]
Let’s be honest here – sometimes we all have mental blocks when deciding what to blog about. What to do? Caroline Baxter provides 10 great suggestions in her post to help boost your business blogging. _____________________________________________________________________________________________ Stuck on what to blog about? Give your business blog a content makeover with these 10 simple business [...]
Social media has forever altered the marketing landscape, emerging as a digital gateway into social sectors previously untapped by traditional marketing methods. Envision a virtual bridge connecting consumers to nearly any product or service they seek. Now picture a tool in which brands can respond to those wants, needs and desires in real time. That [...]
Businesses have more opportunities to engage with their clients and prospects than ever before – thanks to social media. It’s possible to be too available though. Apparently, there’s a fine line between engaging with your audience and being overly present. This post suggests that businesses should think of social media as a way to communicate, but [...]
Marketing and internet marketers have many issues, but this is the most common one – cost of customer acquisition. In this post we are going to explore costs and how as an internet marketer you can use your list to give you better results including better customer retention. We are going to start with a [...]
We’ve all faced it at one point or another. The idea, right or wrong, that we don’t stack up well against the competition, that we don’t stand out amongst our peer group. This can be a debilitating attitude that permeates our every business action with negativity and unease. Experts call it “yardsticking,”the impulse to privately [...]
As you will see from reading this article, it is more than just responsive website design, although that is part of it. Great article on getting all the bases covered with a well thought out plan for creating the new and improved website. The need to be design and deploy a next-generation site architecture that [...]
In 2013 more than ever, content will be king. According to Doug Kessler, Creative Director and Co-Founder of Velocity Partners, it’s “tipping this year because it works. Content is the engine of search, social, outbound and Web marketing.” So with that in mind, what are you doing to jump on the content train? To help [...]
Top 5 Most Essential Skills for Online Business: There is something powerful about simple discussions. Not to say these 5 skills are easy, but to break it down so simply is masterful and insightful. Often we try so hard we miss the simpler things. I am pretty great with 4 out of the 5…gonna work [...]
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