Make your business iconic with successful branding

May 26 2016 | Written by : Debojit Kundu| 15 | Share
branding

A website plays a vital role for your business. Even traditional brick and mortar businesses are now struggling to cut a niche on the online platform to target the new generation of customers. Online branding, therefore, has become a major aspect of a company’s marketing strategy. This however

Read More

How The Business of Fashion is Getting Done With Apps

May 20 2016 | Written by : Tom George| 6 | Share
1-7

Fashion curation apps like LimeRoad, WithMe, Voonik are carving a business out of recommending what to wear – The Economic Times Tyagi, employed with a research firm in Gurugram, often used Facebook for advice on what to buy or what to wear to a special occasion. The only hitch—she did not want

Read More

Big Changes at Twitter Current CEO Stepping Down and Easing Up On 140 Characters

May 17 2016 | Written by : Tom George| 11 | Share
GTY_twitter_news_mm_160517_12x5_1600

Bloomberg via Getty Images Facebook, Twitter and YouTube face action over hate speech – BBC News Three organizations in France say they are planning legal action against Facebook, Twitter and YouTube for failing to remove hate speech. The French Jewish Students Union (UEJF), SOS Racism and SOS

Read More

Post Cafe Aims To Be The Real Estate Agents Answer To Curation and Social Media

May 16 2016 | Written by : Tom George| 10 | Share
Post_cafe

New Social Media Service for Realtors Simplifies and Personalizes Content Curation – Press Release Rocket Post Cafe, a revolutionary new service solves social media and content issues for realtors who don’t have the time to maintain an active presence on social media or the resources to

Read More

9 Benefits of Using AWS for Your Business in 2016

May 12 2016 | Written by : Brianna Wills| 9 | Share
AWS Business Benefits

Now, IT has taken driving seat of the digital era becoming business enablement machine. It connects business with its customers, staff, and other opportunities through various ways including social media, instant messengers, VOIP, and simple email. Cloud Services a Focal Point Today the penetration

Read More

How To Crush It on Instagram and Get Over 10,000 Followers like Jenns_Trends

May 10 2016 | Written by : Tom George| 4 | Share
Jenns_trends

Jenn is absolutely crushing it on Instagram. Which is still a favorite among many social media enthusiasts for its ease of use and remarkable staying power. A quick curation on Instagram.   Wow! What a milestone. And as a thank you, I have a gift for YOU! I’ve just released an awesome

Read More

Social Media Active Users by Network [INFOGRAPH]

May 9 2016 | Written by : Tom George| 6 | Share
Facebook-Usage

Social Media Active Users by Network [INFOGRAPH] – The Social Media Hat Mike Allton of Social Media Hat posted this great info-graphic giving us active monthly users on the top social media platforms. He was even nice enough to include some lesser known social media sites. Are any of these numbers

Read More

Medium: A Content Marketers Playground  

May 7 2016 | Written by : Tom George| 5 | Share
1yPjypryEdIo5DWx-bNwIYw

New publishing tools and platforms are popping up each day at an alarming rate. Every day a new social media site, app, SaaS, you name it, something new is coming to town. Admission is free. The new platforms and publishing tools invite you in with open arms. Vying for eyeballs, spending vast fortunes,

Read More

Facebook Instant Articles Available For More Businesses

May 6 2016 | Written by : Tom George| 4 | Share
Use-Facebook-Instant-Articles-for-Successful-Business

Use Facebook Instant Articles for Successful Business – A great introduction into Facebook Instant articles. I think this is an interesting pivot for Facebook. If you are a marketer or a business owner whose marketing strategy is heavily dependent on content marketing strategy, you must have heard

Read More

Time to Get Serious About Your Facebook Engagement? Insights from 1bn Posts

Apr 22 2016 | Written by : Tom George| 6 | Share
Get_Serious_About_Facebook_Engagement__Insights_from_many_posts

So is it time to get serious about your Facebook engagement? A great study you can read here at BuzzSumo. You will find some very helpful tips….enjoy! As you know, at BuzzSumo we love discovering insights from big data. We took this to a new level in January when we analyzed over 1 billion posts

Read More

Here are all the Facebook Messenger bots we know about so far

Apr 13 2016 | Written by : Tom George| 12 | Share
dafdad7d-daf0-42b2-8fcd-d7239d374f54.jpg

1-800-FLOWERS.COM will offer customers the ease and convenience of ordering floral gifts through Messenger. 1-800-FLOWERS.COM will blend its bot and live customer service support on Messenger to serve as “gift concierges” and answer questions, make gifting suggestions, process orders, send

Read More

What is Facebook Canvas and Why It is Important for Marketers?

Apr 12 2016 | Written by : Keval Padia| 22 | Share

Canvas being launched in the beginning of this month has already gained wide attention as a cool tool for Facebook advertisers. In complete contrast to regular Facebook ads, Canvas has a mobile only approach. Offering a look and feel much similar to mobile landing pages, users can easily scroll down

Read More

Best Marketing Advice Ever Given To Me

Apr 2 2016 | Written by : David Reimherr| 6 | Share
Post #1 - special guestcontribution (4)

I was asked by The Mad Marketer to share some of the marketing insight he has picked up over the years and talk about the best marketing advice ever given to me. This is what he had to say.   The very best piece of advice that I have gotten during my career in marketing has been to always keep

Read More

Facebook Teams With Automattic the Parent Company of WordPress for Plugin for Instant Articles

Mar 7 2016 | Written by : Tom George| 5 | Share
instant-articles-wordpress-hero1

If you haven’t heard Instant Articles are here from Facebook for a select few publishers, and will be rolled out to everyone April 12, 2016. In anticipation of the demand, Facebook has teamed up with Automattic, the parent company of WordPress, to create a plugin that will allow smaller publishers

Read More

What is it that Facebook does so well?

Mar 7 2016 | Written by : Alicia Jones| 10 | Share
253_FB_Team

To get the answer, you need to examine the underlying function of Facebook itself; it is a virtual space where people can meet, get to know one another, share information, and stay connected with new ideas from all over the world – all from the comfort of their Smartphone or computer. Facebook

Read More

Smart Wearables

Feb 25 2016 | Written by : kelso| 6 | Share
smart-watch-821562_960_720

Wearable technology is one of the tech industry’s most buzzed-about phrases these days, and for good reason. With the particular market for this niche set to balloon from its current $3 billion value to over $30 billion by 2020 it’s no wonder that companies are racing to provide better and

Read More

Livefyre Launches Content Hubs 

Feb 14 2016 | Written by : Tom George| 10 | Share
Hero_BannerLG

Livefyre Enables Ads In Comment Threads – Marketing Land “Love them or hate them, commenters are consistently among the most engaged users on a site,” said Jordan Kretchmer, founder and CEO of Livefyre, in a blog post. “This is a tool that empowers publishers to monetize their on-site engagement

Read More

How Well Do You Know Your Customer? The Importance of Buyer Profiles

Feb 12 2016 | Written by : Ian Mills| 10 | Share
Customer

Customer A buyer profile, also known as a buyer persona, is a description of your typical or target customer. And it can be one of the most powerful tools in your online marketing arsenal. So what purpose does it serve, what should it include, and how do you go about creating effective buyer profiles? What

Read More