Millennials Willing to Offer Location for Relevant Content

Via Scoop.it – The Millenials – GenY watch Older consumers more concerned about privacy.   Although more and more consumers are opting in to location services such as foursquare and Facebook Places, consumers under age 35 are particularly willing to share location in exchange for value, research suggests.   Q2 2011 data from mobile Wi-Fi [...]

Foursquare wins major victory with death of Facebook Places

Via Scoop.it – internetbillboards While Facebook was rolling out some changes to its privacy policies today, the company also quietly announced it was killing off the Foursquare-like Places function inside of its mobile app. The Facebook Places feature was unveiled a year ago and let users “check-in” to various locations. Many saw this as a [...]