The Web Curated!
Every day, things are changing in SEO. If you’re not already working on adapting, today’s the day. It’s time. It’s not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that’s been going around. It’s that there’s a way to integrate all the pieces into the big [...]
Excerpted from article: “According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided [...]
Big Data is a mystery to most of us. Understanding how to make sense of it all is challenging. Businesses today need to be more informed and respond faster to the needs of their customers. This is where the science of understanding big data becomes important. Without Big Data, it’s impossible to get a comprehensive [...]
You don’t give out your phone number to just anyone. Oh, I fondly remember these days in college pretending to be Jessica and giving out a fake number… Back to the point. I’m letting you in my personal space. I know it means much more than giving out my Twitter handle. With 130.8 million [...]
The era of non-responsive brands is over! Customers now want answers quickly, and they won’t hesitate to voice their complaints on social networks if need be. From the article: “The biggest cause of social media crises in the last decade has been the exposure of poor customer experiences that were shared online. Ignoring complaints or [...]
We live in one of the most exciting times in the world’s history where you can build a personal brand faster and broader than anyone has even imagined. Most people are underestimating the reach and power of the internet that has really only been available for barely 15 years. The potential of the web [...]
“Why should we have a blog?” It’s a reasonable question. Nevermind the fact that millions of businesses are blogging and multiples of those millions of customers are reading said blogs. In fact, 23% of the primary Fortune 500 corporations have an external corporate blog. Blogs as a content management system make it very [...]
Asking ‘why?’ is an important strategy for content marketing. Our content should focus on delivering value to our customers beyond the product or service we provide. It should ultimately answer the question of ‘why’ our customers care about us. Using the 5 “whys” As content marketers, getting to the “why” of our content is [...]
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