We’re talking about the difference between content and copy — and why it’s important for marketers to understand that distinction — in Episode 43 of the Content Marketing Podcast. Give it a listen at Content Marketing Podcast 43: What’s The Difference Between Content and Copy?. Related articles How to Sell Your Boss on Content Marketing: […]
By Joe Pulizzi | Business 2 Community – 8 hours ago 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness 2014 B2B Content Marketing Research: Strategy is Key to Effectiveness We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes. Business-to-business (B2B) marketers who have a documented strategy are more effective and less challenged with every aspect of content marketing.
This is just one of the many findings revealed in the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing : 2014 Benchmarks, Budgets, and Trends—North America report, sponsored by Brightcove.
B2B marketers with documented strategy are more effective and less challenged with every aspect of #contentmarketing
This year’s B2B content report compares findings with years past, looking at differences between marketers who rate themselves as most and least effective. Here are some of the key findings: [...]
I have seen this advice posted or discussed three times in the last three weeks: “You should spend 20% of your time creating social media content and 80% of your time promoting it.” This is a tweetable little sound bite that’s easy to remember and pass along. But it is so whacked-out that I just […]
Venchito Tampon of Digital Philippines recently asked 38 content creators “What is the most creative content you’ve made for your site or client’s site?” The results will blow you away: Creative Content Marketing from International Content Creators. Related articles 120 Marketing Tactics for New Blogs [Infographic] by @venchito14 Why Don Draper Types Can’t Control Brand […]
If you are not following Jell Bullas, please take a moment to step over and get his RSS feed! He has some of the best information about how to effectively engage your audience with your blog. If you are struggling with your blog, or want to write but just are not sure how to do […]
I love this article and the basic breakdown of how we should be marketing online! You can’t just build a shiny new website and have it go live and expect to be found anymore! SEO: Are you using SEO? If you aren’t the likelihood is that you are not being found in the crowded space […]
Do you use Google Adwords? Or are you like me and want to dive in but are a little hesitant? Vertical Response published this great article on what you need to know about using Google Adwords. This is a great break down of what goes into the Google Content Network. They even mention the pros […]
If you’re getting SEO traffic but not conversions, the reason could be the words you’re using … specifically, two little words that can be a total turnoff for even the most eager site visitor. Find out what those two words are and what to do about them at These two words are killing your conversions […]
I do not know about you, but I am in love with Google Chrome. To me it is one of the easiest and most user friendly internet browsers out there today. Granted I use Safari as well, but I digress. Today Mashable came out with 12 Google Chrome Extensions for Content Discovery. I use […]
Successful B2B marketers understand the need to create quality content. Not only must content be educational and informative, but it should also be fresh and entertaining. This can be challenging – the topics may not always be exciting to write about. The author of this post suggests reusing and repurposing your content as a way […]