Successful B2B marketers understand the need to create quality content. Not only must content be educational and informative, but it should also be fresh and entertaining. This can be challenging – the topics may not always be exciting to write about. The author of this post suggests reusing and repurposing your content as a way [...]
Do you have to be a great writer to be a great blogger?
June 11, 2013 by Leave a Comment
Short Answer: No. Long answer: It takes more than just writing a few sentences to become a good blogger. I think Mark Schaefer hits the nail on the head with this topic. You do not have to be a great writer to be a blogger, but it does take time and effort to improve upon [...]
Is Content the New Currency? | Co.Create
May 22, 2013 by Leave a Comment
Interesting article from Geoffrey Colon over at Fast Company that poses an even more interesting question: Is social content the most dominant currency we have today? Get the answer at Is Content the New Currency? | Co.Create: Creativity \ Culture \ Commerce.
5 Apps for Blogging from Your iPad
May 21, 2013 by Leave a Comment
I am always on the lookout for new apps to make Social Media easier, but I do not usually think about Blogging Apps. Do you think about them, or research them on a daily basis? I am a hard core WordPress user, as of now, and just use the handy dandy dashboard they provide for us! Well [...]
10 Simple Steps Will Improve Your Business Blog
May 13, 2013 by Leave a Comment
It is the start of a new week with new and fresh ideas, but you still can’t figure out what to write about for your business blog. Small Business Trends has come up with 10 steps to help improve your business blog. A great read through. You still want to be honest, open, and engaging [...]
How to create great content
May 10, 2013 by Leave a Comment
With new blogs being written every second yours has to enfold something better. You need to catch the readers’ attention. Difference isn’t always a good thing in marketing as it can put off some people who might prefer a more conventional approach. So I am not advising you to be extravagant but rather to differentiate [...]
How to Increase the Social Engagement Of Your Content Marketing
May 2, 2013 by Leave a Comment
I have read countless pieces on content marketing. If you are like me you understand that the concepts of producing helpful, engaging content for your audience and marketing it correctly is super important. I also feel having this knowledge makes me a better curator. So where do you start? It seems everyday there are literally [...]
Top 16 tools to create amazing infographics
April 16, 2013 by Leave a Comment
Infographics are all the rage at the moment, particularly with the rise in popularity of sites like Pinterest where visuals and images of statistics are being shared. What are inforgraphics? Inforgraphics are visual representation of data with small, relevant and clearly displayed nuggets of information. But infographics are not just useful to consume, they are [...]
How to build an engaged community
March 12, 2013 by Leave a Comment
Using social media for your business can bring in great results. But how do you build a social community? And even more so, how do you build an engaged community and keep them interested over time? Here are some quick tips on how to make your community go WOW! Social media is undeniably a great [...]
Convincing Your Boss to Budget for a Blog | BloggingPro
February 26, 2013 by Leave a Comment
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to [...]
Is Thought Leadership The Future of Marketing?
February 22, 2013 by 1 Comment
In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing. Mark Schaefer discussed culture and the future of search . Marcus Starke predicted the rise of the science of marketing . Ann Handley called for more brands to become Content Brands . And [...]
7 Brand Storytelling Lessons You Can Learn from Ron Howard
February 22, 2013 by Leave a Comment
Ron Howard is a prolific director. He’s spearheaded dozens of wildly successful movies and television shows, and he acted in two of the most iconic sitcoms of all time. Yet, in the next few years, he may become your highest-profile competitor in brand storytelling. A recent article in Fortune briefly mentions Howard’s ambition to move into brand storytelling, along with his long-time partner Brian Grazer. The accomplished entertainment mogul likes that brands are “wide [...]
New Content Marketing Podcast Live on iTunes
January 10, 2013 by Leave a Comment
Listen Now: Can’t access the player? Subscribe on iTunes Yes, it’s the very first episode of our brand-new Content Marketing Podcast! In Episode 1, we address a question I hear so often, especially from small and medium-sized businesss owners: “What the heck is content marketing, anyway?” Give today’s episode a listen to learn: What [...]
B Squared Media // B² Blog | Crooks Are Stealing Your Online Content!
January 2, 2013 by Leave a Comment
You might be an online thief if you make it a habit of plagiarizing content that is not your own. And if you think plagiarism is something only high school and college kids do to get through that nasty term paper, think again. It can happen to YOU. It seems only too easy to copy [...]
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