Content marketing is proving to be an extremely efficient way to increase revenue for many businesses. The main thing for businesses that choose to use content marketing within their marketing strategies is to make sure they’re doing so effectively. This article touches on four tactics that should benefit most businesses with their content marketing plans: […]
Content curation has become just as – if not more – important as content creation. Many small businesses, and even many larger ones, have only a certain amount of their entire budgets to dedicate to content marketing, so every dollar counts. Sharing content, whether it be your own or others within your industry, brings value […]
When we post our blogs or other content, we do so with the hopes that people will want to read it. That is one of our primary content marketing goals as writers and/or business owners, since we usually feel strongly about the benefits of our content for our audiences. We usually create content with the […]
Joe Pulizzi of Content Marketing Institute describes the process of content curation rather well in his following statement: Your job, like that of a museum curator, is to unearth the best content on the planet in your niche, so that your museum doesn’t close down for a lack of visitors. Mike Murray demonstrates excellent content […]
Most bloggers I know (including myself) find the toughest part of blogging is coming up with catchy titles. Often, the title is the most important piece of the blog post – it’s the critical piece that either draws in your readers or turns them away. You want to make sure the title entices, but without […]
Curating content has become a passion of mine. The Internet has so much information…and it can all be so distracting. Luckily, content curation tools make finding and organizing content a lot easier. Adam Vincenzini explains the concepts behind and reasons for content curation in this article for Ragan’s PR Daily. He also lists and describes […]
See on Scoop.it – Content Curation World I am curating fellow curator Robin Good here in this post. Robin is one of the world’s foremost experts on curation. Robin Good‘s insight: Steve Rosenbaum (the author of Curation Nation) strikes some pretty powerful chords that fully resonate with my vision and expectations about the […]
As a consultant, the author of this post, Eddie Gear, often hears the question, ‘How do I get more blog subscribers’? Mr. Gear says it is actually quite simple to get more blog subscribers. In a nutshell, we (as bloggers) need to give our readers reasons to subscribe – by offering them quality content which […]
Although content marketing is not a new form of marketing, more people have gotten on board with it recently through blogging. Some of us who blog have moved on to the next level – and beyond – by turning content marketing into our livelihood. The author of this article, Jasmine Henry, lists five characteristics which […]
This is an extremely useful guide which thoroughly explains content curation and its role in SEO. I especially like the Infographic, which has been embedded below. If you are new to content curation or just interested in learning more, this is a must-read article. The author provides relevant information and tips very clearly and helps […]
Digital content doesn’t just happen. Marketers require tools to get it done.
The range of software and tools serving content marketers has mushroomed in the past couple of years. As researchers and analysts at the Altimeter Group, we started looking at the space informally back in April, building a list of software vendors.
Currently, we’ve compiled a list of 75 vendors offering a range of content marketing software solutions. (It’s a list I plan to share officially in the fall, once it’s been through some winnowing.) Content Software Landscape Research
In fact, we plan to go one better and conduct deep research into the content software marketplace, beginning next month.Before we can begin that project in earnest, however, it’s critical to evaluate the actual content use cases marketers face in their day-to-day lives. There’s no realistic way we can evaluate the vendors in a very disparate landscape without knowing what marketers [...]
Just like other aspects of social media and marketing, content curation requires strategy for success. Content curation serves a variety of purposes for businesses. When your business curates content with topics that appeal to your audience, they will start perceiving your business as a go-to resource. Eventually, this recognition helps drive leads and conversion. The […]
The author of this post, Pragati Bidkar, does a super job of delving into content curation. Bidkar explains benefits of curating content that some businesses may not yet realize. One big benefit she describes is the cost comparison between hiring a full-time blogger versus the cost of content curation. Bidkar also provides links to […]