The Web Curated!
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, [...]
Lots of people think that they’re beyond branding–that because they refuse to buy coffee at Starbucks, never shop at Lacoste, and couldn’t care less about Coca-Cola’s latest can snafu, they’re immune from the effects of an exhaustively branded world.A new board game is here to prove them dead wrong. Brand Memory, by Hendrik-Jan Grievink for [...]
Ski Dubai, the region’s trail blazer in indoor entertainment has added another first to its long list of achievements by tying up with global leader Coca-Cola to grant easy access to its alpine slopes throughout the months of May and June 2011. Devised to help people cool off during the sizzling summer months, the Coca-Cola [...]
Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed. Most recently Coca-Cola created its Coke Drink application for Apple’s iPhone and the Sprite City app for the iPad. Created to showcase mobile content that engages [...]
28 
7 
216 11 417 7 010 8 38 10 09 9 07 8 19 6 05 9 14 8 1
