The Web Curated!
Brands as Publishers Tumblr is a unique combination of publishing platform and dynamic social network. With that mix, brands have the opportunity to become storytellers and content curators that provide compelling, contextually relevant content to a large and engaged group of users. Savvy brands understand that the best way to make an impact on an [...]
Social media is still in its infancy as a marketing tool and, as you’d expect, many brands aren’t yet ready to take the stabilizers off yet. In 2012, there were some great examples of how to use social networks and social media publishing processes to promote products, content, and services. But companies can also [...]
Brands today need to start thinking, acting and operating like media companies. Unfortunately, it’s not like we can turn on the “media company” button and change operations overnight. It requires a change in attitude, behavior, thinking coupled with processes and governance models; as well as technology that can facilitate the transformation.So if you are a brand marketer and [...]
Curator Tom George: This is a fantastic post on what type of great mayhem can ensue when one brand on Facebook or Twitter catches fire with another brand and a hilarious engagement ensues. Do you have any fun stories regarding this type of situation? Go ahead and comment below and let us know. Feel free [...]
See on Scoop.it – Marketing Support ForbesIt’s the Content, StupidForbesAs consumers buy the newest i-whatever, many advertisers continue to adopt the strategy of “be everywhere” with hardly any regard for relevant content. See on www.forbes.com
29 
7 
214 11 417 7 011 8 310 9 08 10 010 6 05 9 18 6 07 6 0
