The Web Curated!
Nowadays in the midst of more choice than ever, we often ‘don’t know’ what to choose. So what do we do? We rely on others’ choice, overlooking the basic fact that these others too most probably based themselves on others. Well you might not have realized it but this is called branding. Relying on others [...]
In Episode 17 of the Content Marketing Podcast, we continue the Why Content Marketing Works series by talking about consistency and why it’s especially important for us content marketers. Give it a listen at Podcast Episode 017: Why Content Marketing Works Pt 2: Consistency.
Q&A: Twitter, Facebook Rewrite Content Marketing Rules by Sarah Mahoney With marketers spending something like $40.2 billion last year on the custom content stampede, it’s no surprise they are also struggling for ways to differentiate themselves. Doing so is increasingly tough. For one thing, consumers are developing higher standards for brand-related content online. And for [...]
I don’t know about you, but I think there is something seriously wrong with the way a lot of us do social media. Between the fakers, self-promoters, and the money-grabbing campaigns, there is not much room for those who care more about people than the dollar sign. As a result, the industry is increasingly frowned [...]
Storytelling in Web Design MARCH 4, 2013 • DREW COFFIN Storytelling is a powerful form of communication. But marketers often neglect storytelling. In this post I will provide you with ways you can begin to integrate storytelling with your brand. Show Don’t Tell If you have ever taken a creative writing class, you probably were [...]
In this day and age of fast and high content consumption, it can be quite challenging to keep an eye on every conversation about our brand. Matthew Royse shares an excellent list of tools in his article. There are a few I am sure you don’t know! 1. BrandYourself 2. About.me 3. Social Mention 4. [...]
Content is a vital part of marketing, but “feeding the content beast” is expensive and time consuming. According to Curata’s “B2B Marketing Trends Survey 2012 Report,” the top three challenges of content marketing are: creating original content; having time to create it; and finding high-quality content. With 28% to 33% of marketing budgets dedicated to [...]
Brand storytelling isn’t a new concept, but with the explosive growth of social media and content marketing, the opportunities to tell stories as part of direct and indirect brand marketing initiatives have become a strategic priority. Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art [...]
“IF THIS BUSINESS WERE SPLIT UP, I WOULD GIVE YOU THE LAND AND BRICKS AND MORTAR, AND I WOULD TAKE THE BRANDS AND THE TRADEMARKS, AND I WOULD FARE BETTER THAN YOU” — JOHN STEWART, FORMER CEO QUAKER Your brand is a powerful asset to your business. Whether or not you believe me, consider that [...]
What you are about to read might be very different from what your Social Media *Expert* may have been telling you for months or years. You may have wasted massive amounts of money on advertising that had little to no chance of success. You may have spent years’ worth of efforts on attracting an unresponsive [...]
If you want to be successful in social media, you shouldn’t worry about the number of profiles you have. No need to be everywhere. What you need to do, instead, is focus on quality and building a community of advocates. Michael Q Todd shares some interesting thoughts in his article: “Facebook and Twitter deserve and [...]
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