The Web Curated!
I’ve read a few articles lately (New York Times, Financial Review, NPR) about the misplacement of brand ads on Facebook and other social networks that have me thinking. While Facebook worked quickly to resolve the issues and get the advertisers back up on the platform, I feel that the whole issue could have been prevented [...]
Nowadays in the midst of more choice than ever, we often ‘don’t know’ what to choose. So what do we do? We rely on others’ choice, overlooking the basic fact that these others too most probably based themselves on others. Well you might not have realized it but this is called branding. Relying on others [...]
Do you ever think about your name? Why you go by a certain name? Why it’s spelled the way it is? Or maybe why it’s pronounced the way it is? Or wonder what in the world some parents were thinking when they gave their children the names they did? What’s in a name? Obviously, a [...]
The Golden Age By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on a radio commercial, TV spot or print ad. Everyone was reading the paper and families gathered around the TV every evening. Back then, [...]
There’s no doubt about it – creating original content on a daily, weekly, and even monthly basis takes a lot of work and creativity. Many brands produce successfully produce fresh content on a regular basis – but they may have the staff to support it. For the rest of us, content curation saves a lot [...]
One of the fantastic things about having a scalable platform or business which is in the early stages of development is the ability to make decisions on the fly and to implement new and exciting ideas without to much difficulty. So today, this morning in fact when I checked my activity on Twitter for the [...]
Pinterest has quickly evolved into a social media eye-candy powerhouse. People are now pinning images as often as they tweet, according to new data from the Pew Research Center. If your business isn’t on Pinterest yet, you might want to think seriously about jumping on board. Pinterest can enable you to tell your company’s story [...]
Ron Howard is a prolific director. He’s spearheaded dozens of wildly successful movies and television shows, and he acted in two of the most iconic sitcoms of all time. Yet, in the next few years, he may become your highest-profile competitor in brand storytelling. A recent article in Fortune briefly mentions Howard’s ambition to move into brand storytelling, along with his long-time partner Brian Grazer. The accomplished entertainment mogul likes that brands are “wide [...]
With the release of Twitter’s new video service, Vine, brands should take note of what could be the next viral medium. It’s posed to try to break into social video the way Instagram revolutionized mobile photo sharing. With six second videos that can be shared through the Vine app, Twitter or Facebook, creative minds have [...]
Social media has become a powerful marketing tool, allowing businesses to reach a large audience quickly, easily, and effectively. But it’s important to remember that effectiveness depends on strategy and technique. Facebook is amongst the most popular social sites and has an established network waiting to be accessed. For any individual or business, there are [...]
“IF THIS BUSINESS WERE SPLIT UP, I WOULD GIVE YOU THE LAND AND BRICKS AND MORTAR, AND I WOULD TAKE THE BRANDS AND THE TRADEMARKS, AND I WOULD FARE BETTER THAN YOU” — JOHN STEWART, FORMER CEO QUAKER Your brand is a powerful asset to your business. Whether or not you believe me, consider that [...]
Brands as Publishers Tumblr is a unique combination of publishing platform and dynamic social network. With that mix, brands have the opportunity to become storytellers and content curators that provide compelling, contextually relevant content to a large and engaged group of users. Savvy brands understand that the best way to make an impact on an [...]
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