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Is your business product-focused or audience-based?

January 18, 2013 by Leave a Comment

I have been reading Tom Treanor for a while now on his blog Right Mix Marketing and he gives his readers, which includes myself some great information. This piece he has written is smart and made me think, which I believe above all is what any great piece of content should do. In Tom’s words… [...]

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Credibility Builders: 9 Things To Pay Attention To

May 17, 2012 by Leave a Comment

See on Scoop.it – Personal Branding World Robin Good: If you are interested in improving your credibility / reputation online here is a good list of recommendations from John Follis at SmallBizTrends.   From the original article: “Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation.   On [...]

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No, you cannot “Borrow my Audience.” | Peter Shankman

May 4, 2012 by Leave a Comment

See on Scoop.it – Social Media Tips and News “I got an email this morning that even floored me, the most cynical person in the world.   It came from a PR person who was pitching me a new product – A shirt. Yes, a shirt. Nothing special about the shirt, it was simply a [...]

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How to Build an Engaged Audience with Content Marketing

November 30, 2011 by Leave a Comment

Via Scoop.it – SOCIAL MEDIA, what we think about! Most bloggers are after the same things.   They want traffic to their blogs, comments on their posts, and sales of their products or services. These are all great goals, but they’re really just symptoms of something else: having an engaged and responsive audience. You can’t [...]

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Build Your Content Around Authority, Curation and Context

September 14, 2011 by Leave a Comment

Via Scoop.it – Content Curation, Social Media and Beyond This is a great article reminding us how important it is to post content with a purpose. What is your natural authority and expertise? Who is your audience and what do they care about?  Do you speak to them through knowledge and authenticity? In short, do you [...]

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Content Curation is all about personal judgment

August 3, 2011 by Leave a Comment

Via Scoop.it – internetbillboards Curation is all about context. When selecting the articles to appear in a curated resource, the curator exercises judgment to pick the best of the best. As someone already intensely interested in the topic, the curator represents the audience based on the fact that he knows what the audience is interested [...]

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Dispelling the Darkness with Brand Journalism and Content Curation

August 1, 2011 by Leave a Comment

Via Scoop.it – internetbillboards [Guest post by Kyle Monson, a former technology journalist and editor at PC Magazine, is Content Strategy Director at JWT.] Brand Journalism as a term has been accused of being typical Dark Side dissembling, but at its best, it can be a powerful combination of honesty, narrative, and audience participation. We [...]

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