The Web Curated!
I’ve read a few articles lately (New York Times, Financial Review, NPR) about the misplacement of brand ads on Facebook and other social networks that have me thinking. While Facebook worked quickly to resolve the issues and get the advertisers back up on the platform, I feel that the whole issue could have been prevented [...]
As more Facebook users check their News Feed from their phone, the mobile app install advertisement is becoming the hottest trend for developers. But it takes more than just a screenshot of the app to get a user to download it. Leah Na’aman, the marketing manager for SocialClicks, talked at the Inside Social Apps conference [...]
But more than just falling out of favor, the concept of the “ad” has changed. When PandoDaily, a Silicon Valley blog, asked Kirk Cheyfitz, CEO of Story Worldwide, to name the best online ads of 2012, he wrote a post: “The best online ads of 2012 weren’t ads.” Explains Cheyfitz, “My picks were not paid [...]
There are two advertising options on Facebook: which one works best and for which situations? Reaching your audience on Facebook is no easy task, and I’m the first to admit that – and it’s especially hard if you want to go the ‘unpaid’ route. Facebook is a business after all, with interested parties and hungry [...]
The Golden Age By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on a radio commercial, TV spot or print ad. Everyone was reading the paper and families gathered around the TV every evening. Back then, [...]
Facebook offers us two advertising options: Facebook Ads and Promoted Posts. But which one works best? Which one offers the best value for money? And in which situations are they best used in? Reaching your audience on Facebook is no easy task, and I’m the first to admit that – and it’s especially hard if [...]
How to Fix Your Basic Pay Per Click Advertising Troubles 10 98 7 125 There is really nothing more frustrating than having trouble with your PPC campaigns. SEO forces you to wait a while until you see results, and then you see a few, and then you make long-term changes, and then you wait some [...]
64% of marketers plan to increase their social media ad spending this year—including 31% who plan to increase their social media budget by more than 10%, according to a new report by the The Nielsen Co. and its subsidiary Vizu. The report is based on a survey of more than 500 U.S. digital marketing and [...]
What you are about to read might be very different from what your Social Media *Expert* may have been telling you for months or years. You may have wasted massive amounts of money on advertising that had little to no chance of success. You may have spent years’ worth of efforts on attracting an unresponsive [...]
Do you frequently ask yourself: “How can I get more traffic to my blog and how can I convert that traffic into subscribers?” You’ve spent countless hours producing content on your blog, you’ve tried marketing on social networks, and you even have your mom sharing it with her friends (agh!). But, at the end of [...]
Small business owners might not think these lessons apply to them. After all, not too many of us are anywhere near the heady heights of Facebook and Instagram. But it’s worth taking note, not only so you’re prepared should your business ever reach those heights, but also because by applying the lessons beforehand, they might well [...]
A major change is taking place in social media these days: Leading-edge companies are moving from “liking” to leading. Social media has become an extension of traditional paid media with many companies broadcasting messages — from traditional to innovative. The next step will be much deeper as the leaders recognize that social engagement is [...]
Some great insight and professional tips on branding written by Mark Leech of Zazzle. I think he did a great job explaining how to set priorities when branding, as well as the importance of establishing some rules of the road along with a defined set of standards and a clear mission. Nice job Mark. [...]
An Industry Breakdown of Google’s $100 Million Per Day Advertising Revenue [INFOGRAPHIC]. $100 million per day? That’s a whole lotta moola. Are you one of the marketers contributing to that big wad of cash? Don’t worry — with smart execution, spending some marketing dollars on advertising is nothing to feel icky about. In fact, PPC in particular can [...]
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