The establishment and protection of a good brand name doesn’t come cheap, but the equity value of a good brand name can be worth many times more than the annual earnings of the business itself. Developing and building any new brand is time consuming and very expensive. Your competitors will be only too happy to ride [...]
I am a NETWORKER and SOCIAL MEDIA GEEK. Entrepreneur and autodidact, I like freedom, talk about interesting stuff, music, travel, lifestyle and much more!
Active as entrepreneur and convinced autodidact for over twenty years, I choose since many years networking and social media activities.
Throughout this long period I was active in the commercial sector; insurance, real estate, health, well-being..., a wide range of knowledge, where I gained a lot of experience, expertise and know-be! Today, my main objective is to develop a global activity (Networking - Social Media - People Building) with people who have the same vision of life and quality of life to have success together!
If you need support to develop a strategy for your online presence, feel free to CONTACT ME!
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Via Scoop.it – Marketing Strategy and Business If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing. If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – Marketing Strategy and Business Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service. [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Facebookwill roll out its first mobile advertising campaigns by the end of March, Bloombergreports.Facebook currently makes money from side-bar advertisements on its website, but has been notably absent from the mobile advertising scene.A mobile advertising platform will be an enormous new revenue stream for Facebook, which will likely IPO in mid-2012.Over 300 million of Facebook’s [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Whether or not your business is a bricks and mortar business or a pure on-line enterprise the management of your brand in different environments and for different market segments is becoming more complex and more important. Shifting public perceptions now make brand positioning a more difficult task and amongst business owners and managers there now [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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02 Dec 2011 •
Twitter •
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Since Twitter launched Promoted Tweets in April 2010, marketers wanting to buy the ad units – or Promoted Trends or Promoted Accounts – have had to fill out an online form and wait for the site’s sales team to contact them. A self-service platform – first mentioned by Costolo in September 2010 – would seem [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – internetbillboards I have yet to find a mobile user that is impressed or influenced by the annoying advertising that seems to pop up on our smartphones and tablets at the most inopportune times, but nevertheless, mobile advertising has quickly become the new financial frontier for tech and marketing companies alike.In fact, both [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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18 Oct 2011 •
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Via Scoop.it – internetbillboards Twitter CEO Dick Costolo says that Twitter’s monetization efforts are working and that new ad formats are coming soon.“That thing is working better than we could have ever hoped,” Costolo said of its efforts in advertising. Twitter launched Promoted Tweets last year as part of its effort to monetize its popular [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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14 Sep 2011 •
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Via Scoop.it – internetbillboards In a bid to increase advertiser reach and boost revenue, Twitter has begun allowing brands to inject ads into the timelines of non-followers. The move is a significant evolution of the Promoted Tweets platform, which launched in 2010 but until now has restricted each advertiser’s potential reach to consumers who have [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – Content Curation, Social Media and Beyond Interesting article, here’s an excerpt: “Tim Williams, founder and managing director of Ignition Consulting Group, spoke on the urgent need to re-invent the business of advertising, and on the new role that advertising agencies need to take up in order to ensure a safe future., [...]
About
Jan Gordon
Chief Visionary
I have applied a keen eye for blending cultural trends, the right people and emergent industries to create dynamic new businesses in cable TV, internet and currently mobile media and marketing services for local and national companies.
I was an associate publisher for three startup magazines in New York. I helped brand and position these magazines in the marketplace through promotions at trade shows, advertising and special events
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Via Scoop.it – internetbillboards After receiving user backlash for its newly launch “social ads,” LinkedIn addressed privacy concerns by changing the ad formats. LinkedIn introduced its new social ad formats in June — the Facebook-like ads integrate member activities and information into advertising. The ad format pulls in relevant connections from a user’s network into [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – Fitness for Women By this point, we all know (at least intellectually) that many of the images we see in magazines and advertisements are airbrushed and photoshopped to make starlets and models look like anything but you and me (no matter how good you and me look! Show original Related articles [...]
Diane Williams, NYC Personal Trainer is a dreamer, a boxer who could knock out a grown man, and an always evolving Curvy Goddess. She is a former plus-size model for the Wilhelmina Modeling Agency and now a fitness expert and advocate for women who wear sizes 10 and up. Founder and creator of Curvy Goddess Lounge and Curvy Goddess Workout, the premier plus size workout designed for the Curvy Woman, she believes that “Greatness belongs to us all.”
Diane found her true calling while in the big city and that is to empower women through fitness, health, and wellness. “I saw a major shift after hiring a female trainer. I felt like I had unearthed a universal, cosmic secret.” The experience of growing up as an obese child and young adult has shaped Diane’s life and from that has given her an immeasurable internal drive in creating her present life vision and mission.
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28 Jul 2011 •
Twitter •
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Via Scoop.it – internetbillboards The money-making ability of Twitter has long been a point of contention. Is the micro-blog site capable of producing ad revenue along the same lines as Google? The money-making ability of Twitter has long been a point of contention. Is the micro-blog site capable of producing ad revenue along the same [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – internetbillboards You need to know what a “reader funnel” is. It’s tough being an online content publisher these days.While the flow of advertising dollars into digital continues to increase—online advertising spending is expected to grow 20% to $31.3 billion in 2011 in the U.S. alone, according to eMarketer—it has not resulted in [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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Via Scoop.it – internetbillboards Mobile advertising isn’t a slam dunk yet, but according to a new survey commissioned by IAB, it’s already become an . integral part of the plan for 51% of brand marketers. The study, “Marketer Perspectives on Mobile Advertising” was conducted by Ovum and the results were presented at the “Mobile in [...]
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
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