The Web Curated!
The Golden Age By watching episodes of Mad Men, you can get a glimpse into the golden age of marketing. This was when brands could sell products with a clever tagline on a radio commercial, TV spot or print ad. Everyone was reading the paper and families gathered around the TV every evening. Back then, [...]
This is a great piece written by Christina Walker who is a professional freelance web copywriter with several years’ experience in web marketing and SEO copywriting. She lists some valuable tips here which I highly recommend following to garner much better result’s with your curation efforts. Curating Content Helps You Make Connections and Build Relationships [...]
What you are about to read might be very different from what your Social Media *Expert* may have been telling you for months or years. You may have wasted massive amounts of money on advertising that had little to no chance of success. You may have spent years’ worth of efforts on attracting an unresponsive [...]
9 Often Overlooked Ways to Market Your Freelance Business Written by James Chartrand Marketing your freelance business can often be frustrating. You’re already busy trying to make ends meet, and it just seems like there’s not enough time to do everything you know you need to do. There’s no “magic formula” to making marketing easy [...]
Public Relations campaigns can be very pricey. If you are a start-up entrepreneur, you most likely cannot afford to hire a PR agency or create a PR department. So how in the world are you supposed to get the word out about your product, brand, or company? Well, I’m glad you asked because I [...]
Inbound marketing has reached a tipping point. Today, large organizations are increasing their investments in content-driven lead generation and nurturing activities. While that doesn’t mean the basic concepts are changing, it is pushing these strategies and tactics into a new phase, something we’re calling “enterprise inbound marketing.” Enterprise inbound marketing addresses the needs of [...]
You should probably write these names down. Business Insider put out a call for nominations for the 30 most creative people in advertising under the age of 30 to identify the next generation of bigwigs. These are the men and women who will have their names on a company door, eventually. (Interestingly enough, it [...]
See on Scoop.it – Marketing Strategy and Business Excerpted from the article: “Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? The number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or [...]
Via Scoop.it – Pervasive Entertainment Times With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest smoyz, a creative advertising agency in Israel have put together a video about what they [...]
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