Social Media Marketing

A List of Social Media Marketing Examples

Hello – if you’re here’s for social media examples, you’ve come to the right place.

Here are some related resources you might find helpful:

• A Wiki of Social Media Marketing Examples.  Over 1,000 examples, including the ones on this list.
• Analysis of a Wiki of SMM Examples.   A helpful visualization of the data.
• SMM examples by channel.  From Ray Schiel at the Global Social Media Network. 
• 26 Social Media Marketing Examples in Detail. More information on some of these examples from Ignite Social Media.
• 23 Extensive Lists of Organizations Using Social Media. A list of lists from interactive insights group. 

Examples of companies using and being used by social media marketing:

• 3 Italia.  Social networks:  Facebook Business and La3 DVB-H groups.⁸⁰ 
• Abbott Labs.  Social networks:  Facebook Labs Are Vital scholarship contest.⁴⁵
• Absolut Vodka:
  • Online video:  ABSOLUTworld.²⁰
  • Social networks:  Top Bartender page on Facebook.⁵⁶
• Accenture:
  • Blogging:  Nine corporate blogs.¹⁹
  • Podcasting:  Five corporate podcasts.
  • Social networks: Borderless Workplace.³
• Accuquote:
  • Blogging:  Life Insurance blog.¹⁹
  • Podcasting:  Life Insurance podcast.
• Acura:
  • Social networks: Facebook Acura TSX Connect fan page.
  • Widgets: Acura RDX Traffic on Yahoo.
• Acuvue.  Social networks:  Facebook “Wink” application.³
• Addison Avenue.  Crowdsourcing:  Suggestion box.⁷³
• Adidas.  Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.”
• Adobe:
  • Blogging: Many individual and product blogs (directory)¹¹³
  • Tagging: Delicious account used to bookmark primarily tutorials.²
• Airplay.  Social networks:  Baseball Gameday Challenge Facebook application.⁵⁶
• Alltop:⁹⁸
  • Content aggregation:  By topic.
  • Online video: Alltop tutorial on YouTube.
  • Widgets: The Alltop widget.
• Amazon:
  • Social networks:  Shelfari.⁷⁰
  • Blogging:  Web Services blog.¹⁹
• AMC’s Mad Men.  Microblogging:  Fake Twitter accounts.
• American Express.  Blogging:  OPEN Forum.⁶⁷
• American Legacy Foundation.  Social Networks:  MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.⁹⁴
• American Red Cross.  Blogging:  Red Cross Chat.¹⁹
• Animal Planet.  Widgets:  Killer Clips widget on Yahoo.
• Annie’s Homegrown.  Blogging: Bernie’s Blog (offline).⁴
• AOL.  Blogging: Vincent Ferrari tries to cancel his account.¹
• Apple:
  • Blogging: iPod’s dirty little secret.¹
  • Social networks: Apple Students group on Facebook.
• ArcelorMittal:
  • Blogging:  the inside story.¹¹³
  • Virtual worlds:  Second Life presence.³
• Artful Home.  Social networks: Community site.⁷⁷
• Arvada, Colorado.¹⁰⁹
  • Blogging: Inside the Center
  • Microblogging:  Twitter account
  • Online video:  YouTube account
  • Photosharing:  Flickr photostream
  • Social networks:  Facebook fan page
• AT&T:³⁰
  • Microblogging:  ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
  • Online video:  Share AT&T channel on YouTube.
  • Photosharing:  Flickr photostream.
  • Social networks:  Facebook fan page.
• Austin Ventures.  Social networks: Facebook page.
• Avaya.  Blogging:  The Contact Center Insights Blog.¹⁹
• Avis.  Blogging:  We Try Harder.⁴¹
• Avon:³⁴
  • Social media press release:  Avon Breast Cancer Crusade.
  • Social networks:  Canada Breast Cancer Crusade on Facebook.
• BAE Systems.Blogging: Graduate blog.⁷⁴
• Bank of America:
  • Online video: Managers sing at a corporate meeting.
  • Social networks: Small Business Community on Clearspace.  Medal Me! Facebook application.⁵⁶
• Bayer.  Blogger outreach:  Berocca Blogger Relief pack.⁷⁰
• BBVA.  Social networks: Finance community.⁵⁴
• BearingPoint:
  • Blogging:  New Thinking For a Changing World.³⁶
  • Microblogging:  Twitter account.³⁶
  • Wiki:  MIKE2.0 Methodology.
• Best Buy:
  • Blogging:  CMO Barry Judge’s blog.¹⁰
  • Microblogging:  Barry Judge on Twitter.¹⁰ Community Connection Manager, too.⁵³
  • Online Video:  Geek Squad HQ on YouTube.⁵³
  • Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
  • Widgets:  Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
• View The Complete list here.
• http://www.beingpeterkim.com/2008/09/ive-been-thinki.html