Content Marketer’s Guide to LinkedIn:Podcast

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 115 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared the “secret sauce” for content that rocks on Twitter. (Need to get caught up?) This month is […]

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LinkedIn Publishing 101

“Why should I bother with LinkedIn? I’m not looking for a job …” If I had a nickel for every time I heard that from a would-be content marketer, I’d have … well, a whompin’ lot of nickels. Yes, when LinkedIn first came along way back in 2002 (!), it quickly became a staple in […]

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How to Use Social Media to Promote an Event

social media

Whether you’re planning a small event in your local area, or a large conference, social media can help you get the word out about your event in a powerful way.  After all, social media platforms have never been more popular, and everyone from tweens to old grannies log onto social media websites regularly.  So, once […]

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Market Your Business With Social Media: 8 Tips

You already know that millions of people are on the Internet each day. At least half of them are checking in with family, friends and businesses they patronize through social media outlets; Pinterest, Twitter, Facebook, LinkeIn, Google+ and others. In order to make use of social media sites, your business needs a profile or page. […]

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LinkedIn has a paid version. Is it worth putting out the $$?

Is your number one consideration cost? If you are still close to your start-up, you may find that the paid version of LinkedIn does not generate enough returns for what you might find a fairly steep monthly investment. There are also some free methods to accomplish the same tasks and access information without making the […]

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Are You Connecting with the Right People on LinkedIn?

Your LinkedIn® network connections are like treasure in the bank, so treat them as such. On this network more than any other, you don’t want to add people whose profiles bear no relevance to your main business goal—that’s like hosting a vegetarian dinner party and serving only meat. Imagine the effect on those sitting down […]

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Time for a check up on your LinkedIn Profile?

People are re-discovering LinkedIn®, so you may find you need to re-visit this professional social platform too, since it’s a safe bet this group includes your current and potential clients. As Facebook grows ever more disjointed in what it arbitrarily chooses to share, employers, clients and B2B service seekers are turning back to LinkedIn® in […]

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Want to Use Social Media Ads? Read this first.

Want to Use Social Media Ads- Read this first.

I’m going to lay some truth on you… in order for your content to be seen on social media you are going to have to pony up some money and use social media ads. Ah yes, pay to play. That’s what I’m talking about. Calm down, it’s not that bad – trust me. It’s actually […]

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Top Social Media News for 2014 and How You Can Take Advantage

Website Magazine recently published it’s Top Social Media News for 2014. You can read the full article to discover news from Facebook, LinkedIn, Twitter, Pinterest, Instagram and several others.  My takeaways and tips to use in your business are below. Facebook: “Facebook took steps to improve its newsfeed in 2014. For starters, the social network […]

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Dear Santa: A Social Media Professional’s Wish List

Dear Santa- A Social Media Professional's Wish List

My daughters have started to make their Christmas wish lists. Actually, they started back during the summer. Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past year and there are more looming […]

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Auto posting a marketing flop? Tips to make it a hit.

According to an article, Five Marketing Trends that Didn’t Go Well in 2014 by Ran Avrahamy on Entrepreneur.com the following trends were flops. While they were predicted to be “must haves” for online marketing, it turned out the return on investment (ROI) was not positive. QR Codes Auto Posting Viral Videos Over Optimizing Responsive Web […]

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Maximizing Social Media for Your Business

Social-Media-Sales

There are so many good reasons for businesses to be using social media. For one thing, many of your clients are probably using at least one of the major platforms (Facebook, Twitter, LinkedIn, etc) by now. Social media offers an easy way for you to introduce your business and brand without being too sales-y. The […]

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How Marketers Can Find More Prospects On LinkedIn: 3 Easy Steps

B2B prospecting has been so much easier because of LinkedIn. As the largest professional network online (reached 300 million users last April), its potential reach is set to grow in the next few years amidst the mobile surge. But that doesn’t mean you only need to log in to LinkedIn and wait for leads to pour in. […]

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Get Yourself on LinkedIn, Now

If you’re struggling to get past the interview stage of the jobs you’re applying for then may I suggest signing up on LinkedIn? LinkedIn is effectively Facebook for business people. It allows employers to find future employees and it’s a great place for people to network and improve their businesses. If you don’t believe that […]

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[Cheat Sheet] What and How Often Should You Post on Social Media? | Constant Contact Blogs

“How often should I be posting?” If I had a nickel for every time a marketer or business owner asked me that, I’d have … a whompin’ lot of nickels. So my virtual hat is off to Constant Contact for creating this handy cheat sheet: [Cheat Sheet] What and How Often Should You Post on […]

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Lead Generation Ideas that Actually Work

Lead Generation Ideas that Actually Work

Part of owning a successful business is being able to generate leads. Leads will turn into sales or clients or whatever your goal is. However, coming up with the right lead generation method for your business can be tough. Fortunately, here’s an article that can help. unbounce recently wrote a great article, 32 Clever Lead […]

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