LinkedIn has a paid version. Is it worth putting out the $$?

Is your number one consideration cost? If you are still close to your start-up, you may find that the paid version of LinkedIn does not generate enough returns for what you might find a fairly steep monthly investment. There are also some free methods to accomplish the same tasks and access information without making the […]

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Are You Connecting with the Right People on LinkedIn?

Your LinkedIn® network connections are like treasure in the bank, so treat them as such. On this network more than any other, you don’t want to add people whose profiles bear no relevance to your main business goal—that’s like hosting a vegetarian dinner party and serving only meat. Imagine the effect on those sitting down […]

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Time for a check up on your LinkedIn Profile?

People are re-discovering LinkedIn®, so you may find you need to re-visit this professional social platform too, since it’s a safe bet this group includes your current and potential clients. As Facebook grows ever more disjointed in what it arbitrarily chooses to share, employers, clients and B2B service seekers are turning back to LinkedIn® in […]

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Want to Use Social Media Ads? Read this first.

Want to Use Social Media Ads- Read this first.

I’m going to lay some truth on you… in order for your content to be seen on social media you are going to have to pony up some money and use social media ads. Ah yes, pay to play. That’s what I’m talking about. Calm down, it’s not that bad – trust me. It’s actually […]

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Top Social Media News for 2014 and How You Can Take Advantage

Website Magazine recently published it’s Top Social Media News for 2014. You can read the full article to discover news from Facebook, LinkedIn, Twitter, Pinterest, Instagram and several others.  My takeaways and tips to use in your business are below. Facebook: “Facebook took steps to improve its newsfeed in 2014. For starters, the social network […]

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Dear Santa: A Social Media Professional’s Wish List

Dear Santa- A Social Media Professional's Wish List

My daughters have started to make their Christmas wish lists. Actually, they started back during the summer. Christmas is a time of year that evoke feelings of generosity and community, especially in the social media world. We have seen A LOT of changes, both good and bad, this past year and there are more looming […]

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Auto posting a marketing flop? Tips to make it a hit.

According to an article, Five Marketing Trends that Didn’t Go Well in 2014 by Ran Avrahamy on Entrepreneur.com the following trends were flops. While they were predicted to be “must haves” for online marketing, it turned out the return on investment (ROI) was not positive. QR Codes Auto Posting Viral Videos Over Optimizing Responsive Web […]

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Maximizing Social Media for Your Business

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There are so many good reasons for businesses to be using social media. For one thing, many of your clients are probably using at least one of the major platforms (Facebook, Twitter, LinkedIn, etc) by now. Social media offers an easy way for you to introduce your business and brand without being too sales-y. The […]

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How Marketers Can Find More Prospects On LinkedIn: 3 Easy Steps

B2B prospecting has been so much easier because of LinkedIn. As the largest professional network online (reached 300 million users last April), its potential reach is set to grow in the next few years amidst the mobile surge. But that doesn’t mean you only need to log in to LinkedIn and wait for leads to pour in. […]

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Get Yourself on LinkedIn, Now

If you’re struggling to get past the interview stage of the jobs you’re applying for then may I suggest signing up on LinkedIn? LinkedIn is effectively Facebook for business people. It allows employers to find future employees and it’s a great place for people to network and improve their businesses. If you don’t believe that […]

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[Cheat Sheet] What and How Often Should You Post on Social Media? | Constant Contact Blogs

“How often should I be posting?” If I had a nickel for every time a marketer or business owner asked me that, I’d have … a whompin’ lot of nickels. So my virtual hat is off to Constant Contact for creating this handy cheat sheet: [Cheat Sheet] What and How Often Should You Post on […]

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Lead Generation Ideas that Actually Work

Lead Generation Ideas that Actually Work

Part of owning a successful business is being able to generate leads. Leads will turn into sales or clients or whatever your goal is. However, coming up with the right lead generation method for your business can be tough. Fortunately, here’s an article that can help. unbounce recently wrote a great article, 32 Clever Lead […]

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Do You Have Access To LinkedIn’s Publishing Platform?

So do you have access to LinkedIn’s publishing platform? If you are not aware LinkedIn has been slowly rolling out the ability to publish content to some of it’s users. It is a great opportunity to build up your reputation and audience on the busy business social network by showcasing some of your best content. […]

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SlideShare and LinkedIn: Made For Each Other

Learn how the professional social network and the content hosting mogul work together to create a powerful marketing opportunity for business. Image courtesy of www.nateriggs.com LinkedIn and SlideShare are perfect compliments and not just because they are owned by the same company. As the world’s largest professional social network, LinkedIn attracts businesses from every possible […]

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Fix Your Profile, Dammit!

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It’s amazing how many times you see a connection request from someone on LinkedIn or Facebook or a new follower in Google Plus who have absolutely no information in their profiles at all. How do you know they’re not  a serial killer? You have to wonder why they reached out if they’re not a spammer […]

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LinkedIn Marketing: Are You Sophisticated Enough? [Infographic]

How To Make LinkedIn Help Your Lead Generation Efforts

Savvy business owners already know they need to have a presence on LinkedIn. LinkedIn appeals to professionals since it’s a platform where people are more business-oriented. This makes the platform a great place for people to network and recruit top talent for their companies. LinkedIn has increasingly become a haven for sophisticated marketers. Enhancements, such […]

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