Auto posting a marketing flop? Tips to make it a hit.

According to an article, Five Marketing Trends that Didn’t Go Well in 2014 by Ran Avrahamy on Entrepreneur.com the following trends were flops. While they were predicted to be “must haves” for online marketing, it turned out the return on investment (ROI) was not positive. QR Codes Auto Posting Viral Videos Over Optimizing Responsive Web […]

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Maximizing Social Media for Your Business

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There are so many good reasons for businesses to be using social media. For one thing, many of your clients are probably using at least one of the major platforms (Facebook, Twitter, LinkedIn, etc) by now. Social media offers an easy way for you to introduce your business and brand without being too sales-y. The […]

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How Marketers Can Find More Prospects On LinkedIn: 3 Easy Steps

B2B prospecting has been so much easier because of LinkedIn. As the largest professional network online (reached 300 million users last April), its potential reach is set to grow in the next few years amidst the mobile surge. But that doesn’t mean you only need to log in to LinkedIn and wait for leads to pour in. […]

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Get Yourself on LinkedIn, Now

If you’re struggling to get past the interview stage of the jobs you’re applying for then may I suggest signing up on LinkedIn? LinkedIn is effectively Facebook for business people. It allows employers to find future employees and it’s a great place for people to network and improve their businesses. If you don’t believe that […]

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[Cheat Sheet] What and How Often Should You Post on Social Media? | Constant Contact Blogs

“How often should I be posting?” If I had a nickel for every time a marketer or business owner asked me that, I’d have … a whompin’ lot of nickels. So my virtual hat is off to Constant Contact for creating this handy cheat sheet: [Cheat Sheet] What and How Often Should You Post on […]

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Lead Generation Ideas that Actually Work

Lead Generation Ideas that Actually Work

Part of owning a successful business is being able to generate leads. Leads will turn into sales or clients or whatever your goal is. However, coming up with the right lead generation method for your business can be tough. Fortunately, here’s an article that can help. unbounce recently wrote a great article, 32 Clever Lead […]

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Do You Have Access To LinkedIn’s Publishing Platform?

So do you have access to LinkedIn’s publishing platform? If you are not aware LinkedIn has been slowly rolling out the ability to publish content to some of it’s users. It is a great opportunity to build up your reputation and audience on the busy business social network by showcasing some of your best content. […]

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SlideShare and LinkedIn: Made For Each Other

Learn how the professional social network and the content hosting mogul work together to create a powerful marketing opportunity for business. Image courtesy of www.nateriggs.com LinkedIn and SlideShare are perfect compliments and not just because they are owned by the same company. As the world’s largest professional social network, LinkedIn attracts businesses from every possible […]

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Fix Your Profile, Dammit!

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It’s amazing how many times you see a connection request from someone on LinkedIn or Facebook or a new follower in Google Plus who have absolutely no information in their profiles at all. How do you know they’re not  a serial killer? You have to wonder why they reached out if they’re not a spammer […]

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LinkedIn Marketing: Are You Sophisticated Enough? [Infographic]

How To Make LinkedIn Help Your Lead Generation Efforts

Savvy business owners already know they need to have a presence on LinkedIn. LinkedIn appeals to professionals since it’s a platform where people are more business-oriented. This makes the platform a great place for people to network and recruit top talent for their companies. LinkedIn has increasingly become a haven for sophisticated marketers. Enhancements, such […]

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Groups On LinkedIn For Savvy Marketers

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Have you discovered LinkedIn groups yet? If not, you should check into them. I read and retweeted a stat on Twitter recently which stated there are over 2.1 million groups on LinkedIn. Wow! Without a doubt, you should have no trouble finding at least one group which interests you. LinkedIn groups provide opportunities for marketers […]

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Tips to measure your Social Media Campaign success

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If you are running a social media campaign, then your goal is to see results such as, how many people are talking about your brand, what they are saying or what they are doing in your pages. With ordinary campaigns it is hard to know who is seeing your message and their reactions towards it. […]

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Some tools to help you rock LinkedIn

Linkedin

How do you help people find your LinkedIn profile? And is there a way to connect with them beyond the Inbox? TJ McCue answers these questions and more in his article. He has compiled a list of fantastic tools that will help you make the most of the social network. Note that most of the […]

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Interview with a Vampire: How Dracula Is Killing it on LinkedIn

  You already know Dracula takes the form of a bat when he wants to, but you probably didn’t know he’s a successful businessman and cutting-edge marketer. Dracula admits he “sucked” at content marketing in the beginning. But then he realized the answer was staring him in the face all along. “Sonar,” he said as […]

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LinkedIn Intro’duces Insecurity

The sign up page of Linkedin.com is seen in Singapore

LinkedIn released a new product today called Intro.  They call it “doing the impossible”, but some might call it “hijacking email”.  Why do we say this? Consider the following: Intro reconfigures your iOS device e.g. iPhone, iPad so that all of your emails go through LinkedIn’s servers. You read that right. Once you install the […]

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The Growing Importance of Social Media for Recruitment (Infographic)

Along with the rapid change in technology in the current years, the way companies and employers recruit employees has also drastically changed. Gone are the days when these employers need to advertise jobs on the local paper and print ads. Today, posting a job is as easy as posting it on the Internet for millions […]

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