Phil Gerbyshak: The 3 R’s of DIY Video: Record, Rinse, Repeat

Ok another social media venue I have not stepped into yet: Video! I think it stems from having to be video taped and critiqued while I was student teaching. Wowza. But, YouTube has jumped leaps and bounds this year in becoming a popular site for customers to research companies or products they want to buy. My favorite tip in [...]

Call-To-Action, how to make it even better!

Do you use a CTA, or a Call-To-Action? If you don’t you should really think about using them to get your customers to act on something you are promoting. If you are using them, and you are not finding them to be effective, then this article is a great way to boost what you are [...]

Customer service on Facebook: 4 examples to copy

In 2013, the expression “Time is of the essence” has never mattered  more! “Online shoppers love going on Facebook to contact merchants about orders, or even complain about a bad experience. But having a complaint appear on a Facebook page for all of the world to see can be pretty scary for ecommere store owners. [...]

7 Tips to Finding Your Your Voice for Writing

I don’t know about you, but I love finding great articles on how to improve my content creation and writing. Plus I am a huge fan of Jeff Bullas, who happened to write this article. If you are not checking out his website at JeffBullas.com, I suggest you run over there and start following him [...]

6 ways to get content shared on SM

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I just found Epiphany today, and this article popped right out at me. Isn’t this what all of us marketing managers deal with daily? How to get our content shared, and get our voice to rise above everyone else’s voice. The six tips to get content shared are: Understand your goals Publish content worth your [...]

How To Run a Social Media Contest and the Top Tools to Use

Contests are one of the best and easiest ways to promote a business/website/product/event etc. Here a quick guide to how to hold a contest using social media! People love contests – it almost doesn’t matter what the prize is, just so long as there is one to win! However, many  businesses don’t consider this simple [...]

8 Career Mistakes That 20-Somethings Make

  I ran across this article that was found by one of my friends. Biggest career mistakes that 20-somethings make. Now I am not in my 20′s anymore, but some of these mistakes could be applied to any age range depending where you are in your career. My favorite mistake is : You compare yourself [...]

How to Effectively Use CTAs on Your Brands Facebook Page Cover Photo

Facebook’s recent cover photo policy change has opened the door for brands to further capitalize on their existing social media presence. Until March 20th, Facebook’s previous guidelines kept pages from using the banner image to promote contact information, calls to action, price/purchase information, and encouragement to like or share the page. Furthermore, brands had to [...]

14 Tiny Tweaks to Your Facebook Page That Make an IMMEDIATE Difference

No matter how long you’ve been running your brand’s Facebook page for, there’s always room for improvement. It can be difficult to decipher exactly what changes you should make though, since what works for one brand might not work for another. Or, a Facebook engagement strategy that’s new to you might be old news in [...]

9 Question Form to Prioritize Your Content

Great article today from Content Marketing Institute about how to effectively prioritize your content creation requests for yourself and for your customers. Not only do you have to create engaging content, but you also have to keep a flow of content coming out. This article, written by Gina Balarin, offers 9 questions to think about while [...]

Reply to Facebook Biz Page Comments

Shelley Roth of Springboard Social Media has your guide to using Facebook’s latest feature for Pages: the ability to reply to Comments. So when someone comments on a post on your Page, you can reply to their comment specifically. OK, Shelley explains it much better: Reply to Facebook Biz Page Comments – YouTube.

How do I find content?

Ann Marie of ATMP Media posted a great article on how to find Content to curate yesterday. I know I am one who is always looking for new ways to find and curate content. She mentions three great ways to go about starting to find content online: RSS Reader, with the focus being on Feedly [...]

Dangers of Perfectionism | FreelanceFolder

Happy Monday everyone. Now let’s take a minute to remember that we are human and we make mistakes, and we are NOT perfect! I found this perfectionism article today by  Laura Spencer, and I appreciate reading that other freelancers, entrepreneurs, and online business owners feel the urge to compete with others online. I do not think enough people [...]

When Should Brands Respond on Social Media

Vertical Response Marketing found an article by Forbes.com that suggested that consumers still have the notion that brands should not talk unless spoken to. Avi Dan from Forbes.com says: The majority of consumers, 64%, insist that they want companies to respond to social comments only when spoken to,” writes Dan. This is significant when viewed [...]