Ok another social media venue I have not stepped into yet: Video! I think it stems from having to be video taped and critiqued while I was student teaching. Wowza. But, YouTube has jumped leaps and bounds this year in becoming a popular site for customers to research companies or products they want to buy. My favorite tip in [...]
In 2013, the expression “Time is of the essence” has never mattered more! “Online shoppers love going on Facebook to contact merchants about orders, or even complain about a bad experience. But having a complaint appear on a Facebook page for all of the world to see can be pretty scary for ecommere store owners. [...]
Contests are one of the best and easiest ways to promote a business/website/product/event etc. Here a quick guide to how to hold a contest using social media! People love contests – it almost doesn’t matter what the prize is, just so long as there is one to win! However, many businesses don’t consider this simple [...]
Facebook’s recent cover photo policy change has opened the door for brands to further capitalize on their existing social media presence. Until March 20th, Facebook’s previous guidelines kept pages from using the banner image to promote contact information, calls to action, price/purchase information, and encouragement to like or share the page. Furthermore, brands had to [...]
No matter how long you’ve been running your brand’s Facebook page for, there’s always room for improvement. It can be difficult to decipher exactly what changes you should make though, since what works for one brand might not work for another. Or, a Facebook engagement strategy that’s new to you might be old news in [...]
Shelley Roth of Springboard Social Media has your guide to using Facebook’s latest feature for Pages: the ability to reply to Comments. So when someone comments on a post on your Page, you can reply to their comment specifically. OK, Shelley explains it much better: Reply to Facebook Biz Page Comments – YouTube.