8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram

Social scientist Dan Zarrella is at it again — this time with hard data to help drive your engagement on Pinterest and Instagram: 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram.

Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] – AllTwitter

Very cool infographic to guide you through choosing the right social media platform(s) for your business: Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] – AllTwitter.

Coming soon! Facebook Partner Categories

It’s Friday, and that means another super-helpful video from Shelley Roth over at Springboard Social Media. Today Shelley has big news from Facebook about a new feature called Partner Categories, which lets you go even deeper in targeting your Facebook ads. Watch it here or give it a look on YouTube at Coming soon! Facebook Partner [...]

Go! Go! Google+ Redesign

Google+ Launches New Look & Features

Google+ beat Facebook to the punch with the launch of its new look, along with 41+ new features. How long have we been waiting for the new Newsfeed after the BIG announcement? Ages. Google+ quietly launched this massive overhaul without a ton of fanfare and false promises. Sure, some folks are saying it’s a little [...]

How to Network Using LinkedIn Groups | Social Media Examiner

Groups continue to be one of LinkedIn’s most powerful opportunities for networking, but finding the right Group and using it correctly can be confusing. Thanks to Stephanie Sammons, posting over at Social Media Examiner, for giving step-by-step instructions for becoming a LinkedIn Group Ninja: How to Network Using LinkedIn Groups | Social Media Examiner.

4 Online Personalization Ideas for Your Business

The question that is on everyone’s mind in the social media world: How do I get customers to engage with my business, and become paying customers? Well Small Business Trends offers up four good points for you to think about next time you want to engage: Ask them what they want Give them a voice [...]

Boastful Self Promotion via Ridiculous Titles

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Lions and tigers and ninjas … OH MY! These social media “title” posts crop up every couple months and they’re equally hilarious/ridiculous each time they pop up. Every day I see another ridiculous “title” and wonder how much time was spent (wasted) on such inanity. Titles like expert, superhero, rock star, etc. are not only [...]

Pinterest Adds Notifications, Mentions and Improved Searching to its Mobile App

Pinning on the go has just got better! Today, Pinterest is rolling out improvements to its Android, iPhone and iPad apps which include notifications, mentioning friends and the ability to search more easily. You can get the latest version directly from the iTunes or Google Play stores. Receive Push Notifications Pinterest notifications, recently added to [...]

The worst case study of social media crisis management ever!

Some people have a special talent to make things way worse for themselves. This is an epic case study of failed social media crisis management. I don’t think I have seen worse anywhere else — and I have seen a lot of things. This is a clear sign that companies are still struggling to make [...]

How To Get Branded As An Expert

Nowadays in the midst of more choice than ever, we often ‘don’t know’ what to choose. So what do we do? We rely on others’ choice, overlooking the basic fact that these others too most probably based themselves on others. Well you might not have realized it but this is called branding. Relying on others [...]

Infographic: Over half of online teens share personal information with strangers

The other day, I was discussing with someone the dangers of using social media without rules. Since Millennials are the only generation that did not have to go through their formative years without a computer, teaching them the basics is now vital. Jim Dougherty shares a great infographic on his blog. It is full of [...]

Social media contacts – who owns them?

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I got this article today in my mailbox and thought it raised a great question for the social media marketing workers out in the world. Social Media contacts- who actually owns them? Do you “own” the contacts that you have either in your personal social media accounts, or in your business social media accounts? Do [...]