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Top Ways Content Marketing Can Help in Better Branding


One of the most important aspects of creating a brand is that it requires adequate promotion for creating awareness among other people. This helps to attract consumers and clients, which in turn, impacts that total amount of revenue generated. Now, there are several ways that can be of tremendous help to a company in increasing […]


Market Your Business With Social Media: 8 Tips

You already know that millions of people are on the Internet each day. At least half of them are checking in with family, friends and businesses they patronize through social media outlets; Pinterest, Twitter, Facebook, LinkeIn, Google+ and others. In order to make use of social media sites, your business needs a profile or page. […]


A Few Tricks to Observe Your Child’s Behavior Using a Mobile App

improve your business

Be it entertainment, instant messaging, lifestyle or gaming, the mobile app world has seen a number of applications being made in the past decade or so. But unfortunately, the dilemma here for us is that nobody comes to producing the thing that really matters, the thing that solves the real problem that stands out for […]


The Value of 1:1 Marketing: Putting Customer Interests Ahead of Big Data

A business should thrive in solidifying not only its reputation, but also the relationship it shares with present and future clientele. After all, success in marketing and sales is dependent on creating quality connections through effective lead generation and appointment setting. However, some B2B companies do not know exactly how to achieve that, owing to the fact they […]


Track your Marketing Success with these Lead Generation Metrics

Much of the challenge in B2B lead generation is anchored on tracking key metrics. But what’s the significance of such an activity? Initially, metrics are utilized in order to measure certain losses and gains with regards your marketing campaign. They are crucial in determining whether your capital inputs have been maximized in that they are […]


Ways to Maximize your Marketing Automation Experience Right Off the Bat

Recent experiences point out to marketing automation as the way to go for better B2B lead generation results.  But while you are setting up your budget for a 2015, it is still necessary to learn whether or not automated marketing should be considered. For sure, having a computer program to manage complex activities for you […]


3 Fail-Proof Social Media Tactics For Amping Up Engagement


To many small business owners, social media is the big scarey monster in the room they’re afraid to approach. However, social media is something that no small business should ignore. By being active on social channels, a small business can drive traffic to its website, increase brand awareness, promote products & services and gain valuable […]


So you Think you Can Set? Choosing the Best B2B Appointment Setting Company for your Buck

For better sales performance, one has to consider having an effective B2B appointment setting campaign. Besides, it provides a transition between an initial engagement and a purchase. Proficiency is key here, and it would make all the difference if you have the proper sales staff and lead management infrastructure. Now, having the best in-house operations entails […]


Why Use Online Dating


I don’t know about you but when I got back to wanting to date again, finding places to the date real women face-to-face was extremely difficult for me. I tried going to the local public bar with a few friends but the entire experience left me quite jaded. I’m usually quite an outgoing top of […]


What’s In Store For SEO In 2015?


Now that 2015 has arrived, many are wondering what’s in store for search engine optimization (SEO). Last year was a seismic shift and this year will likely be the same. Let’s take a look at how SEO is evolving in 2015. Those who are familiar with SEO know just how much of an impact that […]


50 Inspiring Business Quotes

50 Inspiring Business Quotes to Start Your Week With - Pinterest

in·spi·ra·tion noun the process of being mentally stimulated to do or feel something, especially to do something creative. Okay, so I know this isn’t your normal social media business post and it could be considered fluff. But I don’t care. Lately I’ve been doing work for a client and his non-profit. They incorporate inspiration and inspirational stories […]


LinkedIn has a paid version. Is it worth putting out the $$?

Is your number one consideration cost? If you are still close to your start-up, you may find that the paid version of LinkedIn does not generate enough returns for what you might find a fairly steep monthly investment. There are also some free methods to accomplish the same tasks and access information without making the […]


Are You Connecting with the Right People on LinkedIn?

Your LinkedIn® network connections are like treasure in the bank, so treat them as such. On this network more than any other, you don’t want to add people whose profiles bear no relevance to your main business goal—that’s like hosting a vegetarian dinner party and serving only meat. Imagine the effect on those sitting down […]


Why You Should Ignore “Expert” Lists

Why You Should Ignore -Expert- Lists

I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck. Before I go any further, let me say […]


6 Checklist Items for Starting Your Business in 2015

While everyone else is making resolutions about losing weight or eating better in 2015, for the entrepreneur it’s the ultimate time to commit to your startup. The economy is recovering, the cost of commercial space (if that’s in your plan) is reasonable, and there’s no better time to turn your dream of small business ownership […]