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This 2014, Master the Art of Link Building with a 5-Step Strategy

This 2014, Master the Art of Link Building with a 5-Step Strategy

When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building […]

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Social Media Monitoring Tools You’ll Want to Use

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Do you work in social media? If so, then you probably get excited when you discover new tools that are designed to help you do your job better and/or faster. New tools seem to come out every day, so it’s hard to keep up with them all. Luckily, people like Adi Domocos, put together awesome […]

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How to Balance Your Work & Personal Lives

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Being a full-time social media professional, full-time mom and full-time wife, life can hand you a lot to juggle. We are all busy. We are all stressed. There are thousands of self-help articles on the web that give you specific how-tos on balancing your work & personal life. Not every step-by-step instruction article applies to […]

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25 Ideas for Your Social Strategy – and It All Starts With Twitter

25 Ideas for Your Social Strategy - and It All Starts With Twitter

I admire Mark Schaefer. This is one of the few people whose word I value in the business world. I’ve had a consulting sessions with him and I’ve had the privilege of writing for him. Recently on his blog, {grow}, he published an article called 25 Ideas for Your Social Media Network Strategy. Seeing the […]

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How Online Videos Help Boost Lead Conversion

Online Videos Monetization

Are you including online videos in your marketing mix? If not, you’re missing out on a very unique marketing opportunity and an effective way to drive more traffic to your website. Online videos are also proving to be powerful as a lead conversion tool. The author of this article, Sharon Hurley Hall, lists 6 ways […]

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10 Ways to Get Unfollowed on Twitter

10 Ways to Get Unfollowed on Twitter

I love Twitter. I really do. I also find vetting my followers extremely aggravating. These are adults who just don’t get it – no sense of grammar, no regards to pictures (if they even have a profile pic), and so on. That being said, there are A LOT of great people on Twitter who do […]

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Insight From Lilach Bullock On How To Create Engaging Content That Gets Shared

Lilach Bullock of Comms Axis formerly Socialable has nailed a great guest post on Oracles site. No wonder Lilach was named a top social media influencer by Forbes. Here is what she has to say about creating blog posts that matter, and that get shared. In my last post I wrote about the importance of […]

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Stars Are Being Created Every Day Through Social Media Sites

This article is an amazing testament to the power of social media. Did you know that people are becoming “famous” on the Internet? Yes, it’s true – and it’s happening every day. Some of these newly “Internet famous” are making thousands upon thousands of dollars in some cases. Why? Because brands are picking them up […]

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Companies on Social Media Need to be Social

3 Reasons Why You Need to Integrate Social Media into Your Business

Is your company using social media as part of its marketing mix? Many businesses are embracing social media, and have found it’s a great way to help spread their brand’s name and messages. One important thing that many companies are forgetting about with social media though? Companies need to remember the social part of social […]

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Facebook Adds Four New APIs To Help Media Companies Know What’s Popular

We all love to know what developments and stories are trending and hot. Interesting stories and hot topics make us excited. Twitter has been a great tool for media companies to use to track engagement and shares. Well Facebook is finally opening up the social utopian walled garden to allow for media companies to be […]

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Some Super Tips To Increase Facebook Organic Reach

If you are like everyone else you have steadily noticed your organic reach on your Facebook posts going down. It’s a little disheartening I know, but let’s face the facts. Facebook for business has basically become pay to play.  I got a great email today from Ian Cleary of Razor Social with a great post […]

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5 Quick Tips For Marketing on Twitter

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If you’re marketing on Twitter, you want to make sure you’re doing it right… right? If you aren’t sure about what you’re doing, or are simply hoping to get more out of this social network, you can start by utilizing these five quick tips for marketing. 1. Use The Right Hash Tags Hash-tags are wonderful, […]

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Another Change in Facebook’s Algorithm

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Advertisers are well aware that Facebook’s algorithm is every-changing. Although this is supposed to make it easier for advertisers, it usually tends to work the opposite way. Without looking at the individual changes themselves, the simple fact that they are always changing makes it difficult for marketers to gauge how effective their efforts will be. […]

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Facebook Finally Settles On A News Feed Design

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If you’re one of the billions of people on Facebook, you’ve probably noticed the ever-changing design of the news feed. Recently, you noticed that it changed again. Whether you think this latest change is for better or worse, there is good news – Facebook says this is what they’ve settled on. That’s right. Facebook claims […]

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Increase sales with modern marketing techniques

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Whether you are the chairman of a multinational corporation with a turnover in the billions or you have just started your own firm and are running it from your kitchen table, the Internet offers you the chance to reach a huge number of potential customers at a relatively low cost. For this reason, if for […]

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Enhance Your Social Media Presence Without Wasting Your Time

Social Media Time

We all have the same number of hours in a day…how we spend those hours varies. If you work in the social media world, you find yourself facing two choices: (1) You can either spend every minute of every day online or (2) You can use your time wisely and work smarter. The author of […]

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