Archive for the ‘Content Strategy’ Category

Content Marketing
Content Strategy
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The New Content Life Cycle: 4 Steps to a More Strategic Approach to Web Content | Content Marketing Institute

Curated By Martin Gysler

Every day we are flooded with information about the latest and greatest social and mobile platforms where people hold conversations, voice opinions, or influence others. Whether it’s Instagram, Google+, Path, or Pinterest, people are flocking to these new social networks.   But companies are now left trying to make sense of which ones they should [...]

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No, you cannot “Borrow my Audience.” | Peter Shankman

Curated By Cendrine Marrouat

See on Scoop.it – Social Media Tips and News “I got an email this morning that even floored me, the most cynical person in the world.   It came from a PR person who was pitching me a new product – A shirt. Yes, a shirt. Nothing special about the shirt, it was simply a [...]

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Content Creation And Content Curation: The New Rules

Curated By Tom George

Via Scoop.it – Social Media Content Curation Giuseppe Mauriello: I selected this article written almost two years ago by Nicole Nicolay. It is still applicable and full of highlights. The author analyzed the new situation by introducing informative tips. Below I have excerpted few gems from it:   “…***THE REAL ISSUE Broadcasting what you think may be relevant [...]

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The Secrets Behind Content With 10,000+ Shares

Curated By Tom George

Via Scoop.it – Contentmarketing As Internet marketers, we’re tasked with the often difficult job of helping ourselves or our clients gain visibility online. As the years go by, the landscape is becoming increasingly competitive and crowded, and standing out amongst the noise is harder than ever. If you’re not a major publication that automatically gets [...]

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Redesigning Your Blog to Drive Reader Behavior | Blogging and Content Creation

Curated By Martin Gysler

Soon, you’ll be seeing an all-new version of Convince & Convert. It’s undergoing a full makeover, led by the amazing Rafal Tomal from Copyblogger Media. We’re of course staying with the Genesis Framework that provides enormous customization capabilities with unmatched ease-of-use. Here’s an almost-ready preview:   The design is based on the new Streamline child [...]

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50 Great Content Ideas to Create Buzz

Curated By Tom George

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.   These ideas can be used for content curators as well – to create buzz and build an audience, providing [...]

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How Content Curation Services Can Drive Massive Traffic to Your Site

Curated By Tom George

Via Scoop.it – Contentmarketing What is Content Curation? If you have a good understanding of the new social web landscape then there is no doubt that the term “content is king” comes up again and again. Content is the currency of the internet and by sharing your own great content and other people’s great content [...]

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The Introductory Guide to Content Curation: Steps, Tools and Benefits

Curated By Tom George

Robin Good: If you were looking for an introductory guide to Content Curation and its benefits in terms of online visibility, traffic, SEO and personal reputation, this new article by Gianluca Fiorelli on SEOMoz may be the best and most up-to-date reference to check out today. The article provides a good introduction to some of [...]

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Intel’s multi-million dollar “Creators Project’ – can great curation build brands?

Curated By Tom George

“Intel is funding a global events and artist showcase: The Creators Project. Can avant-garde artists help it it sell more microprocessors?”   Tom Foremski - who’s been watching curation as a trend for quite some time and who also started the SF Curators salon, a group where we contribute – reports on an interesting initiative by [...]

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Blow Out Content Marketing and Lead Social Conversations with Content Curation

Curated By Tom George

Via Scoop.it – internetbillboards As I discussed in my first post, it can be a real challenge to maintain the pace of content needed to succeed in today’s busy social media environment. Forrester’s famous Social Technographics reportrevealed that most of us are not natural content creators. And there are so many media choices today, making [...]

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How SXSW Became a Hotbed for Content MarketingThe Content Strategist

Curated By Tom George

Via Scoop.it – internetbillboards Austin can fool you. Geeks arriving for their first South by Southwest Interactive – an annual festival of speeches, startups, and debauchery – could be forgiven for thinking they’d arrived at the heart of Texas. The landscape is open and dry and crisscrossed with highways. Billboards advertise shooting ranges and barbecue, [...]

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Curation-ism, Part 1: The Case for Content Curation

Curated By Tom George

Via Scoop.it – internetbillboards In this 2-part series I’ll provide notations on curation — first laying out the case for why it’s a great opportunity for those prepared to do it well, and then providing examples on how to do just that (including our process at OpenView). Though not really a new concept, with an [...]

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Top 10 Sites for Curating the Web

Curated By Mike Ellsworth

Via Scoop.it – Enterprise Social Media “With the amount of information that is available on the internet, it’s important for teachers to filter through websites to find relevant information in a timely manner. As a blogger, I believe we “curate” the web automatically to help keep things organized and to convey information in as detailed [...]

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Curation tools

Curated By Tom George

By becoming a buzzword of 2011, curation has generated the creation of numerous tools to help users curate their … … Via www.bumpzee.com Related Reading: Curation Templates: Your 5 Shortcuts to Evergreen Blog PostsBritt Malka has been utilizing curation since 2003, long before the concept became at all popular. In this Kindle book, she shares [...]

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9 Hard-Hitting Content Strategies for Small Business Blogging

Curated By Tom George

Via Scoop.it – Contentmarketing Are you a small business owner with a blog? Is the blog successful? Well, if it’s not I might have a hunch why… …and it has everything to do with content strategy.   Content strategy is a focused look at the entire life cycle of content…from the creation to maintenance and [...]

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