Attention Small Businesses: Here’s Your Online Marketing Checklist this Year

For a small business, generating online buzz and presence can dictate the future. Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible. But a small business also needs to be kept abreast with the current standards of internet marketing as well […]

SEO for Beginners: How to Drive Traffic Right Off the Bat

Momentum is very important in marketing online. Once you get that much-needed “spark” that could springboard your online activities, it’s pretty much about maintenance and analysis from then on. But how will marketers create that spark? Digital marketing expert Prashant Puri offers tips on how to generate traffic early on in the SEO game. From […]

Want to Expand your Email Database for Lead Generation? Here’s how

A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no […]

Nurturing Lead Generation Prospects – Is it worth the effort?

Between the sunny skies that wrap around the success of closing a lead prospect into a sale or a contract, there is a cloud of uncertainty that can sometimes come inevitable in a typical lead generation funnel. When a lead is not “ripe” enough to progress into the next stage, there would be a need […]

Online Marketing 101: Tips for Choosing a Domain Name

1 – Name Your Brand The first thing you should do is to consider what urls are available to you–then choose your brand name accordingly if you can. Be creative–do your research and see who else is using that name or anything similar. Be original, exciting and innovative when naming your brand–the same way you […]

Five Reasons Bad Links Can Damage Your Website

As the owner of a website or blog that has even a mediocre amount of traffic, you are probably contacted on a regular basis by other site owners or blog authors, asking for permission to link to your page in return for a reciprocal link. And on the surface it sounds like a pretty good […]

How To Fail At Your Own Business: A Marketing Insight

Refuse to Innovate Spend an exorbitant amount of time and effort watching what your competitors are doing while you scramble to figure out how best to copy them without adding any additional benefit to the consumer. Don’t deviate from what your business is already doing by building a bottom-up culture of innovation, constantly testing new […]

All Things Digital: 2014 Budget Plans for B2B Marketers

In a recent post by Ashtyn Douglas, B2B marketing advertising writer at Business.com Media, Inc., a marketing budget revelation proved to be leaning towards the digital trends. “CMOs are enthusiastically devising viable marketing strategies while ideas are free-flowing throughout psyched marketing departments,” Douglas says. “While some are devoting more money globally to their full range of […]

Sales Talk 101: Inserting the Value in B2B Telemarketing

1. Learn about your prospect’s challenges. Every qualified prospect has challenges you can solve, but you need to understand exactly what those challenges are. Once you’ve learned what your prospect’s challenges are, you need to understand how important a solution is to your prospect. Remember all businesses have a lot of challenges, so they must prioritize […]

Filling In Airtime With Pundits and Props

His reluctant 15 minutes of fame just got an extension. Canadian Pilot Mitchell Casado has had his fair share of air time on CNN these days as the non-stop 24/7 coverage of the missing Malaysia Airlines Flight 370 continues indefinitely. While CNN is calling Casado a “pilot for the people,” one view of any of […]

The Ongoing Battle for Relevancy

If someone from a Tuam, Ireland coffee shop can access your Wausau, Wisconsin website to order specialty paper products, it’s hard to think of any business as being exclusively local these days. While there seems to be an abundance of shoppers frequenting the local food market and other establishments, when one works almost exclusively online […]

Catching the Business Fire: Marketing Lessons from ‘The Hunger Games’

Catching the Business Fire: Marketing Lessons from ‘The Hunger Games’

Behind the frenzy that surrounds Suzanne Collins’s Hunger Games trilogy and its film adaptations, there are valuable annotations about life and its complications, particularly in the world of business marketing. Yes, the context may deal with the exploits of a teenage warrior, budding love triangles and a post-apocalyptic ‘Big Brother’ government but it can also teach us […]

Tip for Marketers: How to start an SEO Strategy for Mobile

If your lead generation and SEO efforts are still desktop-based, you’re way behind the signs of times. Mobile usage is slowly but surely claiming the throne from consumer PCs, and the evidences just keep getting bigger. People no longer have to boot their computers to do a query on Google; they can do that on […]

Fix Your Profile, Dammit!

Facebook-non-profile

It’s amazing how many times you see a connection request from someone on LinkedIn or Facebook or a new follower in Google Plus who have absolutely no information in their profiles at all. How do you know they’re not  a serial killer? You have to wonder why they reached out if they’re not a spammer […]

What Online Marketers can learn from the Hollywood Awards Season

Hollywood

The Emmys. The Golden Globes. The Screen Actors Guild Awards. The BAFTAs. The Cannes Film Festival. And of course, the Oscars. These are just some of the popular ones, but when you really look into it, there are countless more awards out there being dished out to actors and actresses for their performances in film […]

The Relationship Between Social Media and SEO

MediaPost Publications Content Marketing Secrets To Boost Social SEO 04/08/2013

There’s no doubt about it…social media and SEO fit together like a hand in a glove. You and your brand can tap into either social media or SEO for content creation and distribution. Of course, each has enough power to benefit your brand’s online presence. When their powers are combined. however, the opportunities for your brands […]