Attention Small Businesses: Here’s Your Online Marketing Checklist this Year

For a small business, generating online buzz and presence can dictate the future. Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible. But a small business also needs to be kept abreast with the current standards of internet marketing as well […]

SEO for Beginners: How to Drive Traffic Right Off the Bat

Momentum is very important in marketing online. Once you get that much-needed “spark” that could springboard your online activities, it’s pretty much about maintenance and analysis from then on. But how will marketers create that spark? Digital marketing expert Prashant Puri offers tips on how to generate traffic early on in the SEO game. From […]

Want to Expand your Email Database for Lead Generation? Here’s how

A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no […]

So What’s Your Selfie Worth?

It is the selfie that was heard (seen) around the world and its value has been placed as high as $1 billion. Whether you watched the 2014 Academy Awards or not, if you’re on any social media platform, surf the news feeds, or watch local television, chances are very high that you’ve seen the now-famous […]

Nurturing Lead Generation Prospects – Is it worth the effort?

Between the sunny skies that wrap around the success of closing a lead prospect into a sale or a contract, there is a cloud of uncertainty that can sometimes come inevitable in a typical lead generation funnel. When a lead is not “ripe” enough to progress into the next stage, there would be a need […]

Online Marketing 101: Tips for Choosing a Domain Name

1 – Name Your Brand The first thing you should do is to consider what urls are available to you–then choose your brand name accordingly if you can. Be creative–do your research and see who else is using that name or anything similar. Be original, exciting and innovative when naming your brand–the same way you […]

How Social Media Marketing Will Change With Google Glass and Wearable Tech

I was at a restaurant the other day having lunch with a friend when I looked over and noticed a young woman at a table of 12 wearing a pear of Google Glass. At first I didn’t think much of it. In fact there was also a young guy wearing a pair of the new […]

Strategic Insights for More Effective UK Lead generation in 2014

So, here we are. 2014 is well and truly upon us. As a marketer, you are probably busy getting your new marketing plans off the ground. In highly competitive B2B markets like the UK, you have so much the advantage over competitors if you are able to get your campaign running as early as possible. […]

How To Fail At Your Own Business: A Marketing Insight

Refuse to Innovate Spend an exorbitant amount of time and effort watching what your competitors are doing while you scramble to figure out how best to copy them without adding any additional benefit to the consumer. Don’t deviate from what your business is already doing by building a bottom-up culture of innovation, constantly testing new […]

Bad Habits to Stop When You’re a Lead Generation Blogger

An online marketer’s attitude is just as important as his or her professional skills. More often than not, no matter how proficient a business blogger is, things will not start rolling into positive results unless certain behavioral lapses are not addressed. So what are these unproductive habits that need to be brought to a halt? […]

Un-complicate your SEO: A B2B Online Marketing Proposition for 2014

In the world of B2B online marketing and SEO, there’s only one thing that’s constant: change. The industry is almost purely dependent on Google algorithms and its rapid alterations, and marketers couldn’t help but wonder if there’s any kind of strategy than can remain stable despite of the wobbly conditions of search marketing. Apparently, such […]

The Court of Anonymous

  Is it vigilante justice or making things right when our system fails us? To say that Anonymous is a controversial group is an understatement. Chris Parker of the Huffington Post calls them an anarchist collective. But whether you agree or disagree with the group’s politics, it is not going away any time soon, even […]

All Things Digital: 2014 Budget Plans for B2B Marketers

In a recent post by Ashtyn Douglas, B2B marketing advertising writer at Media, Inc., a marketing budget revelation proved to be leaning towards the digital trends. “CMOs are enthusiastically devising viable marketing strategies while ideas are free-flowing throughout psyched marketing departments,” Douglas says. “While some are devoting more money globally to their full range of […]

Sales Talk 101: Inserting the Value in B2B Telemarketing

1. Learn about your prospect’s challenges. Every qualified prospect has challenges you can solve, but you need to understand exactly what those challenges are. Once you’ve learned what your prospect’s challenges are, you need to understand how important a solution is to your prospect. Remember all businesses have a lot of challenges, so they must prioritize […]

Filling In Airtime With Pundits and Props

His reluctant 15 minutes of fame just got an extension. Canadian Pilot Mitchell Casado has had his fair share of air time on CNN these days as the non-stop 24/7 coverage of the missing Malaysia Airlines Flight 370 continues indefinitely. While CNN is calling Casado a “pilot for the people,” one view of any of […]

Empowering Women Empowers An Empire

“A woman without a man is like a fish without a bicycle.” Gloria Steinem A great post by Upworthy has circulated social media this week: Feminist History Lesson: Who Gloria Steinem Is And Why She Is An Awesome Role Model. I was 12 years old when 1970 hit, which means I grew up with Gloria […]