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The Top 3 Reasons Gender Marketing is Dead

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Is gender marketing dead or do you wish it was? Using forms of gender marketing can be beneficial if your product is strictly for men or women, but assuming items such as a new blender or a off-road truck is for a specific sex can hurt your business. Regardless of what you’re selling, know why […]

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Post Short Tweets and Other Ways To Engage on Twitter

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Twitter is a great platform for businesses to build awareness of their brand. One of the best ways to do so is by attracting followers who may be interested in learning more about your organization. However, many people think Twitter is a one-sided platform, especially by businesses. That’s because a lot of businesses tend to […]

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The Secret of SMS Marketing

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SMS marketing is another way to get the attention of your clients without bombarding their emails or filling their daily blogs with keywords. Since much of the population is mobile, using text messages to send out special discounts and offers is just one more way to reach your clients. Why SMS is Important If you […]

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Pros and Cons of Using an Autoresponder

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An autoresponder can do the work that you don’t have time to when it comes to email marketing. If you need an extra hand or can’t think of the words to say, an autoresponder can help solve some of the problems for you. It’s important to weigh out the pros and cons of using an […]

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Creating the Landing Page: What NOT to Do

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Everyone can tell you what works for their websites and their landing page, but not very many people can tell you what doesn’t. Following a few simple rules can help you find out what benefits your site and what doesn’t. Keep these guidelines in mind when you begin your first landing page. Lack of Creativity […]

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Four Benefits of Business Cards and Six Unique Business Card Ideas

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Business cards are intended to make statements that empower businesses and individuals to stand out from the rest, and despite what some people have to say about business cards now that our collective feet are firmly planted in the digital era, they’re no less beneficial than before; in fact, with heightened competition defining 21st Century […]

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What B2B Marketers Should Know About Net Neutrality

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The more people learn about net neutrality, and how it may be in jeopardy, the better. Most of us take for granted how we can access pretty much anything at anytime on the Internet. We also take for granted how quickly we can access information. So, what exactly is net neutrality? PC Magazine defines it […]

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4 Tips for a Successful Email Marketing Strategy

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Email marketing can be more difficult than it seems but if you follow a few simple guidelines, creating the perfect strategy is easy. Keeping your focus on what’s important and leaving out the extras can lead to a successful email marketing strategy. Focus Does your email have a focus or plan of action? If it […]

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4 Ways to Use Twitter Lists

4 Ways to Use Twitter Lists

Whether you are using social media for business or for personal use, there is a need for organization. Google Plus has circles. Facebook has Interest Lists. Pinterest has boards. Twitter has Twitter Lists. There are many ways you can use Twitter Lists – it’s really the only way I can use the platform. It doesn’t […]

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5 Marketing Trends You Must Not Miss

What’s new in marketing these days? That’s a question savvy website owners may ask, but the answer may not always be so clear. The Internet is in a constant state of flux and that means yesterday’s popular methods may be degraded by Google and other search engines today. Keeping on top of the trends can […]

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Reviving the Press Release

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Of course the press release isn’t dead…or is it? The press release was once an effective marketing tool to release a big announcement or message to the audience, but now, with technology continuing to advance, the press release seems like a dying art. It doesn’t have to be! Finding a legitimate reason and being creative […]

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Follow the Leader: Top 5 Landing Pages

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The landing page can be the most important part of creating your website. It can make or break whether a potential client continues further and buys your book or product, or if they move on to something better. You’re often left with so many questions – do you use a lot of text? Are visuals […]

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Simple Tips to Help You Stand Out on Social Media

Simple Tips to Help You Stand Out on Social Media

The internet is a noisy place. It’s very easy to get lost in the mass of people and content each and everyday. Those that get noticed have found a way to stand out from all that noise. Recently, Social Fresh published an article that will help you be seen and heard. Founder Aaron Lee interviewed […]

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3 Reasons You Need Social Advertising for Your Business

3 Reasons You Need Social Advertising for Your Business

Social advertising is becoming the new go-to for businesses of all sizes.  As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets. Businesses have to be where their customers are and right now that’s online. Businesses cannot expect to […]

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The Small Business Checklist

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You make a grocery list and a chore list, so why not make a small business checklist? This can provide you with a written out and easy to remember list that will make sure you meet all of the requirements before your business takes off. Not only are there things you will need for your […]

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Entrepreneurship: The Myths Debunked

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Whether it’s bragging rights people are after or the dream of never actually having to do any work, becoming an entrepreneur is the goal of many members of the millennial generation. Although running your own business can be a rewarding and satisfying career choice, there are many features that are associated with entrepreneurship that simply […]

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