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This 2014, Master the Art of Link Building with a 5-Step Strategy

This 2014, Master the Art of Link Building with a 5-Step Strategy

When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building […]

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Social Media Monitoring Tools You’ll Want to Use

tools

Do you work in social media? If so, then you probably get excited when you discover new tools that are designed to help you do your job better and/or faster. New tools seem to come out every day, so it’s hard to keep up with them all. Luckily, people like Adi Domocos, put together awesome […]

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Pay-per-Appointment Telemarketing: 4 things to reflect upon

Pay-per-Appointment Telemarketing: 4 things to reflect upon

One of the most likely reasons why companies support the pay-per-appointmentmodel of B2B telemarketing is that it’s a financially low-risk option, since they only pay for scheduled appointments set for them. They can clearly see where their money goes to, and so for them it is far more cost-effective compared to traditional packages. The standing question, though, is whether […]

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25 Ideas for Your Social Strategy – and It All Starts With Twitter

25 Ideas for Your Social Strategy - and It All Starts With Twitter

I admire Mark Schaefer. This is one of the few people whose word I value in the business world. I’ve had a consulting sessions with him and I’ve had the privilege of writing for him. Recently on his blog, {grow}, he published an article called 25 Ideas for Your Social Media Network Strategy. Seeing the […]

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How Online Videos Help Boost Lead Conversion

Online Videos Monetization

Are you including online videos in your marketing mix? If not, you’re missing out on a very unique marketing opportunity and an effective way to drive more traffic to your website. Online videos are also proving to be powerful as a lead conversion tool. The author of this article, Sharon Hurley Hall, lists 6 ways […]

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10 Ways to Get Unfollowed on Twitter

10 Ways to Get Unfollowed on Twitter

I love Twitter. I really do. I also find vetting my followers extremely aggravating. These are adults who just don’t get it – no sense of grammar, no regards to pictures (if they even have a profile pic), and so on. That being said, there are A LOT of great people on Twitter who do […]

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Appear More Approachable to Your Online Clients

Answering emails

Appearing approachable a core element of any successful customer service campaign. These days, customers expect lightning-fast response times, as they’ve seen what’s possible in the world of ecommerce. With that in mind, it is absolutely essential that you get back with prospective customers who reach out to your company. Not only that—this needs to happen […]

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Stars Are Being Created Every Day Through Social Media Sites

This article is an amazing testament to the power of social media. Did you know that people are becoming “famous” on the Internet? Yes, it’s true – and it’s happening every day. Some of these newly “Internet famous” are making thousands upon thousands of dollars in some cases. Why? Because brands are picking them up […]

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What’s your B2B Client Retention Strategy?

What’s your B2B Client Retention Strategy?

For a business to maintain its flow of operations and income, there has to a solid foundation of clients that would stick with you on a long-term basis. Of course, that could only be achieved if your clients are continuously happy with your products and services. But how would you know exactly what they feel? […]

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Marketing Tips to Stop Losing Clients to Competitors

marketing-tips

In every industry, competition exists. You have to use the right type of marketing to get clients and prevent them from going to your competitors. A few simple marketing tips will help you to approach clients in the right way. Professionalism is an absolute must and some clients will feel as if they are being […]

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5 Call-To-Action Criteria for Effective B2B Lead Generation

5 Call-To-Action Criteria for Effective B2B Lead Generation

Back when dinosaurs still roamed the Earth, call-to-action elements in marketing are pretty much straightforward, just like when you hear something on the TV that says “If you call right now, we’ll slash off 15% from your total purchase, plus you’ll also get a limited-edition mug!” Although you can still hear those lines today, most of today’s […]

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What Makes a Business Card Worth Holding onto and How to Design One

business card

So much emphasis is placed on promotional merchandise and ‘swag’ these days that it’s easy to forget about business cards as promotional tools. Whilst there’s much to be said for branded promotional items that increase brand awareness by providing recipients with value, a good business card is still an excellent promotional tool despite lacking a […]

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How to Ensure a High-Quality Product Release

product test

Earlier this year, Belinda Summers wrote about the steps you could take to utterly drive your business into the ground. She had a bit of fun with that post, exploring how not to go about marketing your business. In the process, she touched on the importance of quality checks. Today, we’re going to take a […]

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The Expert B2B Telemarketer at work: Negotiating Effectively

The Expert B2B Telemarketer at work: Negotiating Effectively

In B2B lead generation and appointment setting, a telemarketer’s task is mostly about discussing a product’s features and getting to know more about a prospect. But aside from that, negotiating is also part of the job. It may be about the exchange of information, scheduling the meeting, or closing a deal – it all boils down […]

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4 Good Reasons To Utilize Green Marketing Efforts

green marketing

Green marketing efforts encompass any form of marketing that is Eco-friendly. Companies can start by simply making better choices, such as using email instead of direct mail in order to help save trees and limit deforestation. The green effort is based strongly on recycling, so recycling waste and using recycled products is always a good […]

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How To Market While Helping Your Community

soup

As innately good people, we all want to make some sort of difference in the world. As professionals, we want to ensure our company is getting out there, and that our efforts are not being wasted. The good news is that you can accomplish both of these things at the same time. You’re probably wondering […]

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