When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building […]
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One of the most likely reasons why companies support the pay-per-appointmentmodel of B2B telemarketing is that it’s a financially low-risk option, since they only pay for scheduled appointments set for them. They can clearly see where their money goes to, and so for them it is far more cost-effective compared to traditional packages. The standing question, though, is whether […]
For a business to maintain its flow of operations and income, there has to a solid foundation of clients that would stick with you on a long-term basis. Of course, that could only be achieved if your clients are continuously happy with your products and services. But how would you know exactly what they feel? […]
In every industry, competition exists. You have to use the right type of marketing to get clients and prevent them from going to your competitors. A few simple marketing tips will help you to approach clients in the right way. Professionalism is an absolute must and some clients will feel as if they are being […]
Back when dinosaurs still roamed the Earth, call-to-action elements in marketing are pretty much straightforward, just like when you hear something on the TV that says “If you call right now, we’ll slash off 15% from your total purchase, plus you’ll also get a limited-edition mug!” Although you can still hear those lines today, most of today’s […]
So much emphasis is placed on promotional merchandise and ‘swag’ these days that it’s easy to forget about business cards as promotional tools. Whilst there’s much to be said for branded promotional items that increase brand awareness by providing recipients with value, a good business card is still an excellent promotional tool despite lacking a […]
Earlier this year, Belinda Summers wrote about the steps you could take to utterly drive your business into the ground. She had a bit of fun with that post, exploring how not to go about marketing your business. In the process, she touched on the importance of quality checks. Today, we’re going to take a […]
In B2B lead generation and appointment setting, a telemarketer’s task is mostly about discussing a product’s features and getting to know more about a prospect. But aside from that, negotiating is also part of the job. It may be about the exchange of information, scheduling the meeting, or closing a deal – it all boils down […]
Green marketing efforts encompass any form of marketing that is Eco-friendly. Companies can start by simply making better choices, such as using email instead of direct mail in order to help save trees and limit deforestation. The green effort is based strongly on recycling, so recycling waste and using recycled products is always a good […]
As innately good people, we all want to make some sort of difference in the world. As professionals, we want to ensure our company is getting out there, and that our efforts are not being wasted. The good news is that you can accomplish both of these things at the same time. You’re probably wondering […]