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How to promote your business in conferences and exhibitions


Designing a product or a service is the easy part. If you are creative and good at what you are doing, it is not a big deal for you to come up with something that will appeal to people to start buying it and using it. But the question is how to get people to […]


Take a few hints from Taylor Swift when it comes to running a teaser campaign on Instagram

Guy Kawasaki just calls them like he sees them. Post by FB Techwire.


Setting Up Your Ecommerce Site for the Holidays

Ecommerce Christmas

With Christmas shopping in full swing, hopefully you’ve been working on a holiday strategy for a few months and much of your planning is now being implemented or is already in place. Christmas isn’t a good time to leave anything to the last minute or presume something will work as normal; the added holiday traffic […]


7 Tips to Remember If You Want Your Online Content to Stand Out From the Crowd


You don’t have to spend much time online to realize that much of the content you see the average company post is, for all intents and purposes, little different from what other similar companies post. It sometimes seems as though many of these websites are developed not to set their companies apart from the competition, […]


Is your website branding attracting the right audience?

In my last post, I related the story of a website that was not getting the desired results.  (If you missed the post, read it here.)  After some basic investigation, I found some key culprits.  One of those is that the branding does not match the service the business performs. This results in the wrong […]


Craft the Perfect Startup Elevator Pitch and Ride It to the Top Floor of Business Success!


For entrepreneurs looking for investment capital for a new startup company, having the best product or most innovative service plan is seldom enough to capture interest. After all, what investor is willing to give an unknown entrepreneur the twenty or thirty minutes of time most new business owners need to adequately describe their businesses? The […]


Creating A Call To Action That Actually Converts


Whether you’re the best copywriter you’ve ever met or you know your content is amazing, having a crummy call to action can destroy your copy immediately. Having a call to action that actually converts your customers is what you’ll need to allow your business to grow. If you are having issues with conversion, see if […]


4 Reasons Your Business Might Need a Digital Marketing Agency

Digital marketing Melbourne Digital marketing Sydney - 4 Reasons Your Business Might Need a Digital Marketing Agency1

There are a number of reasons that businesses across Australia would turn to the services of a digital marketing agency. Among the obvious reasons for employing marketing agencies are a lack of knowledge or expertise in marketing, or the lack of resources to employ your own robust marketing department. Other common reasons include a lack […]


Top Tips and Tools for Online Reputation Management


A handful of companies offer free and paid online reputation management services for consumers and businesses, including Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies’ online reputations are solid. Source: www.cio.com […]


4 Smartwatch Predictions for Local Search | Bernadette Coleman


We’re guessing the smartwatch is much easier to use than Google Glass. They also seem pretty similar to a smartphone, with a screen-based UI interface. Personally, I’m reminded of Dick Tracy and his watch, with his two way radio and such. While you may not be interested in looking like a spy or a private […]


Acrylic Display Cases – Ideal for Showcasing Your Collectibles


Collecting coins, stamps, sports memorabilia, currency or maybe rare books – regardless of what your passion is; you will definitely want to display it at some point. All your painstaking efforts to collect each and every precious items for your collection, deserves attention; deserves a wonderful display. You may have a focus area of collectibles, […]


Reasons for Using a Point of Sale System


A point of sale system is where all the monetary transactions take place in a retail environment. These systems are the modern versions of cash registers and are now being used in many retail businesses. If you are the owner of a restaurant or a store then you must also think about purchasing one of […]


QR Codes: Victorious or Disastrous?

QR codes can be a dangerous marketing tool – if they are used improperly. While you may have designed a QR code that leads to a world of goodness for the audience, it is important to ensure that you have properly placed a QR code and that it leads to a site that is mobile-friendly. […]


Websites Central to Marketing Strategy


The recovery of the UK economy began with foreign investment in the London property market but it has been supported by manufacturing industry determined to recover from a few lean years. Consumer confidence has been returning and enterprising businesses have grasped the opportunity to increase their sales. In order to do that they need a […]


7 Actionable Video Marketing Tips For Your Business

video marketing

#480887715 / gettyimages.com Research has shown that 70% of B2B marketers have already gotten into the world of B2B marketing. Using video is trendy and inspiring, and can help you generate more income. Here are 7 video marketing tips that you can use to help your business: 1. Solicit viewer feedback. Stop releasing videos and […]


From #Instagram To #Insta-Marketing

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Visual marketing is becoming one of the biggest ways to market to your audience – so why not start the journey with an Instagram account? Instagram can be a great way to reach out to your customers and get your point across in a short and photographic way. People enjoy getting the message through a […]