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Sony, The Interview, and George W. Bush

“Now, the American people have got to go about their business. We cannot let the terrorists achieve the objective of frightening our nation to the point where we don’t — where we don’t conduct business, where people don’t shop. That’s their intention. Their intention was not only to kill and maim and destroy. Their intention […]


The Time is Right to Invest in Gold

If you time your investment in gold correctly, there is the potential to make an excellent return on your investment. If you take a look at the price of gold over the last couple of years, you will see that there is a drastic difference price. Gold reached an unprecedented high of $1924.00 per an […]


A New Must-Read: The Art of Social Media

A New Must-Read- The Art of Social Media

I love a good book. I love a good, relevant social media book even more. I’ve read many titles from various social media professionals, but Guy Kawasaki and Peg Fitzpatrick’s The Art of Social Media is a new one to the must-read list. I was fortunate to be one of the beta readers for this book so […]


Marketers: You’re Going to Want to Learn More About Instagram


It’s a trap to think that Instagram is an amazing marketing channel, simply because there are a lot of people on it taking photos and sharing photos.   There are many more dynamic factors at play, and Instagram is so much more than just another photo-sharing app.   Instagram is building an economy. It is […]


Community Managers: You Really Can Survive the Holiday Season!


It’s the most wonderful time of the year — amirite? The holidays are a great time to unplug, relax, and toss back some eggnog with friends and family. However, community managers don’t always have it this easy. Any community manager knows that the job is not a simple 9-5 and “vacations” are a thing of […]


What’s Hot and What’s Not In 2015: The Insightful Funny Digiday List

This is smart content marketing right here. I have to thank Michael Brenner from the B2B Marketing Insider for pointing out this really cool post. It’s insightful yet funny as he states in his post covering this great piece of content marketing. Don’t you just love great lists. Grab an ice bucket and load up […]


6 Reasons Why Your Business Needs Online Marketing Strategy

We live in the digital age, and most of the population in the world uses the internet through some device or the other. As more and more people are getting active on the internet, it becomes a highly potential marketplace where not only the products can be bought or sold, but where they can also […]


Holiday Marketing Mistakes to Avoid


The holiday season is upon us. Many companies have already spent a ton of time and money on their holiday marketing campaigns. Even though Black Friday, Small Business Saturday, and Cyber Monday have passed us by, you may still be thinking of having one last marketing push before the end of the year. For your […]


Discover The Marketing Trends Of 2014 For Business Success In 2015


In order to create an effective marketing plan, we need to look at the trends of the year gone by. 2015 is expected to be a successful year for sellers and service providers, so now is the time to create your marketing plan for the New Year. However, there are certain things you need into […]


Concept Of Internet Marketing

Internet marketing concepts

Learn why you should design your website thinking about offering information services to visitors so that they are more satisfied. This time we start practicing a brief exercise, so please answer at this point as clearly as possible the following question: Why do you think people surf the Internet? (Please take a few seconds to […]


Insider Tips for a Profitable E-Commerce Business


The sales industry is always changing. But with change also comes opportunity. A decent e-commerce business cannot only give you a fulfilling career, but also bring you excellent profit. However, many young entrepreneurs have no idea what this type of business entails and often fail due to a lack of experience. Luckily, there are some […]


How to promote your business in conferences and exhibitions


Designing a product or a service is the easy part. If you are creative and good at what you are doing, it is not a big deal for you to come up with something that will appeal to people to start buying it and using it. But the question is how to get people to […]


Take a few hints from Taylor Swift when it comes to running a teaser campaign on Instagram

Guy Kawasaki just calls them like he sees them. Post by FB Techwire.


Setting Up Your Ecommerce Site for the Holidays

Ecommerce Christmas

With Christmas shopping in full swing, hopefully you’ve been working on a holiday strategy for a few months and much of your planning is now being implemented or is already in place. Christmas isn’t a good time to leave anything to the last minute or presume something will work as normal; the added holiday traffic […]


7 Tips to Remember If You Want Your Online Content to Stand Out From the Crowd


You don’t have to spend much time online to realize that much of the content you see the average company post is, for all intents and purposes, little different from what other similar companies post. It sometimes seems as though many of these websites are developed not to set their companies apart from the competition, […]


Is your website branding attracting the right audience?

In my last post, I related the story of a website that was not getting the desired results.  (If you missed the post, read it here.)  After some basic investigation, I found some key culprits.  One of those is that the branding does not match the service the business performs. This results in the wrong […]