How To Write An Effective Copy


Copywriting is not everybody’s cup of tea but this is simply because most people fear writing. Writing is as simple as putting words together to convey a message. The only thing that you need to pay attention when writing a copy for your business is following the tips that will give you an effective masterpiece. […]

What To Think About For A Successful B2B Telemarketing Campaign

Productivity is very important for your business, especially in a B2B telemarketing campaign. And that is for a good reason. Competition can be really intense, and if you are not sharp enough, you might end up losing more of your sales leads to your competition. For the success of your B2B lead generation efforts, you might want […]

The 5 Most Common Problems With Content Marketing For Lead Generation

The 5 Most Common Problems With Content Marketing For Lead Generation

Using content marketing to have a good b2b lead generation is clearly on the rise globally, with the increasing demand for more valuable content driven by the b2b sales leads themselves. B2B companies in Singapore are seeing the positive results of this method and are making the most of it. However, this great demand has also […]

B2B Online Marketing Rule of Thumb – Be Unique

Remember that Oscar-winning movie American Beauty? That story reminded us that “there’s nothing worse in the world than being ordinary.” Businesses also hold that mantra true to heart, as each thriving CEO or small business owner could only want nothing but to stand out from among the competition. Everyone wants to be unique – from the way they […]

Coke vs. Pepsi: Top-Of-Mind-Awareness in Marketing

Coke vs. Pepsi: Top-Of-Mind-Awareness in Marketing

Marketing doesn’t just deal with how a product or brand is exposed to the buying public; it also concerns itself with making sure that people’s psychological consciousness are controlled in a way that it enhances the entire process – from their decision-making stage, up until the time that they’re already using the product. The Marlboro […]

Attention Small Businesses: Here’s Your Online Marketing Checklist this Year

For a small business, generating online buzz and presence can dictate the future. Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible. But a small business also needs to be kept abreast with the current standards of internet marketing as well […]

SEO for Beginners: How to Drive Traffic Right Off the Bat

Momentum is very important in marketing online. Once you get that much-needed “spark” that could springboard your online activities, it’s pretty much about maintenance and analysis from then on. But how will marketers create that spark? Digital marketing expert Prashant Puri offers tips on how to generate traffic early on in the SEO game. From […]

Want to Expand your Email Database for Lead Generation? Here’s how

A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no […]

Nurturing Lead Generation Prospects – Is it worth the effort?

Between the sunny skies that wrap around the success of closing a lead prospect into a sale or a contract, there is a cloud of uncertainty that can sometimes come inevitable in a typical lead generation funnel. When a lead is not “ripe” enough to progress into the next stage, there would be a need […]

Want to enhance your SEO? Google+ to the Rescue!

Want to enhance your SEO? Google+ to the Rescue!

Coming out of the shadows of Facebook and Twitter, Google+ seems to have promised itself a rare distinction as not just a social media site, but a tool for online marketing altogether. This is obviously because Google+ is the brainchild of the people who gave the gift of Google to the world, so that makes […]

Online Marketing 101: Tips for Choosing a Domain Name

1 – Name Your Brand The first thing you should do is to consider what urls are available to you–then choose your brand name accordingly if you can. Be creative–do your research and see who else is using that name or anything similar. Be original, exciting and innovative when naming your brand–the same way you […]

PSY-chosis: K-Pop can Teach Marketers how to go Viral

PSY-chosis: K-Pop can Teach Marketers how to go Viral

Many would think, after the worldwide popularity of Psy’s “Gangnam Style”, that Korean pop music (or better known as K-Pop) is only a new trend in the global music scene. It actually roots back to the early 1900’s when Western culture penetrated Korea after the partition of the North and South peninsula. The first known K-Pop album came out in […]

How To Fail At Your Own Business: A Marketing Insight

Refuse to Innovate Spend an exorbitant amount of time and effort watching what your competitors are doing while you scramble to figure out how best to copy them without adding any additional benefit to the consumer. Don’t deviate from what your business is already doing by building a bottom-up culture of innovation, constantly testing new […]

Difference Between Advertising And Marketing?


Often people confuse advertising with marketing. Though both are important, conceptually they are very much different. Knowing about them is essential for the growth of a company. Read on to know about the difference between the two. Marketing and advertising are the two most confusing terms. They are similar yet they are very much different. […]

Bad Habits to Stop When You’re a Lead Generation Blogger

An online marketer’s attitude is just as important as his or her professional skills. More often than not, no matter how proficient a business blogger is, things will not start rolling into positive results unless certain behavioral lapses are not addressed. So what are these unproductive habits that need to be brought to a halt? […]

How to Find the Best Search Engine Optimization Company

The search engine optimization is that the technique that is wide employed by most of the search engines like Google, Yahoo, and Bing to create the assortment of the web site. This can be vital within the best rankings of the web site. Because it chooses the web site on the highest of the index […]