Is gender marketing dead or do you wish it was? Using forms of gender marketing can be beneficial if your product is strictly for men or women, but assuming items such as a new blender or a off-road truck is for a specific sex can hurt your business. Regardless of what you’re selling, know why […]
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SMS marketing is another way to get the attention of your clients without bombarding their emails or filling their daily blogs with keywords. Since much of the population is mobile, using text messages to send out special discounts and offers is just one more way to reach your clients. Why SMS is Important If you […]
Everyone can tell you what works for their websites and their landing page, but not very many people can tell you what doesn’t. Following a few simple rules can help you find out what benefits your site and what doesn’t. Keep these guidelines in mind when you begin your first landing page. Lack of Creativity […]
Business cards are intended to make statements that empower businesses and individuals to stand out from the rest, and despite what some people have to say about business cards now that our collective feet are firmly planted in the digital era, they’re no less beneficial than before; in fact, with heightened competition defining 21st Century […]
The more people learn about net neutrality, and how it may be in jeopardy, the better. Most of us take for granted how we can access pretty much anything at anytime on the Internet. We also take for granted how quickly we can access information. So, what exactly is net neutrality? PC Magazine defines it […]
Email marketing can be more difficult than it seems but if you follow a few simple guidelines, creating the perfect strategy is easy. Keeping your focus on what’s important and leaving out the extras can lead to a successful email marketing strategy. Focus Does your email have a focus or plan of action? If it […]
What’s new in marketing these days? That’s a question savvy website owners may ask, but the answer may not always be so clear. The Internet is in a constant state of flux and that means yesterday’s popular methods may be degraded by Google and other search engines today. Keeping on top of the trends can […]
Of course the press release isn’t dead…or is it? The press release was once an effective marketing tool to release a big announcement or message to the audience, but now, with technology continuing to advance, the press release seems like a dying art. It doesn’t have to be! Finding a legitimate reason and being creative […]
Whether it’s bragging rights people are after or the dream of never actually having to do any work, becoming an entrepreneur is the goal of many members of the millennial generation. Although running your own business can be a rewarding and satisfying career choice, there are many features that are associated with entrepreneurship that simply […]