Going Back to the Basics

Jun 29 2015 | Written by : Mandy Edwards| 0 |
Going back to the basics

It’s been 15 years since I took my very first marketing class in college. 15 years. Kids, that was before Facebook. Before Google (as we know it). Before Wikipedia. Before social media period. Hell, I had an ancient Nokia cellphone that couldn’t text! The marketing landscape has changed drastically

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This Is How You Can Get the Best Out Of Mystery Shopping

Jun 27 2015 | Written by : Jilli Rose| 1 |
image source: callmanagement.ie

image source : blogrollcenter.com Many people are utilizing the services of mystery shoppers to help improve their business.  Mystery shopping is becoming popular. While other, think that mystery shopping is a fraud, others are benefiting from it in terms of extra cash and vital information. The difference

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Is Your Content BADASS?

Jun 24 2015 | Written by : Mandy Edwards| 2 |
Is Your Content BADASS-

Having BADASS content is not the same as having epic content. It’s content that has cracked “the code.”   I was fortunate enough to get to see a preview of Mark Schaefer’s Content Code SXSW presentation in March at an INBOUND Conference in Atlanta. This is based off his new book, The Content

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Smart, Effective Marketing Strategies for Law Firms

Jun 24 2015 | Written by : Tully Rickets| 0 |

Marketing is an evolving, methodological approach to build a business’ presence in a given market. Law firms were once a referral-based industry in which the professionals provided an excellent service then clients would refer friends and family to ensure the professional stayed in business.

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How to Maximize Your Warehouse Space

Jun 23 2015 | Written by : benny dayal| 1 |

You use your warehouse as a home base for storing everything needed to successfully operate and grow your business on a daily basis. From extra supplies and equipment, to large machinery and, of course, the inventory if you sell products to clients or directly to the public. There are many ways that

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17 Tips for Connecting on Social Media

Jun 22 2015 | Written by : Mandy Edwards| 1 |
17 Tips for Connecting on Social Media

One mantra I’ve adopted while working in social media is to connect with intent. I have to have a reason to connect with someone because I don’t believe in connecting for the sake of padding my numbers. A few years ago Jennifer Hanford and I did a series of 101 posts on the subject of connecting.

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Newsflash: You’re not all that and a bag of potato chips – your community is

Jun 15 2015 | Written by : Mandy Edwards| 1 |
potato chips

Despite what society and media tell us, it’s not all about us. The world does not revolve around you – or your business, as a matter of fact.   Don’t get me wrong – when you own your own business, it feels like everything revolves around it. Your time, take-home pay, bills, etc. all

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Creative Ways to Advertise

Jun 15 2015 | Written by : Shiraz Kahn| 1 |
Creative Ways to Advertise

The world of advertising has changed considerably in the last ten or twenty years. As few as ten years ago, businesses were mainly competing over foot traffic at their brick and mortar businesses. There were a few big box suppliers online, but, for the most part, customers were still shopping in person.

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Business Startup Essentials

Jun 12 2015 | Written by : Kimberly Erskine| 1 |
business start up essentials

Launching a new business? If so, you’ll no doubt have a challenging journey ahead of you. However, your journey can be less challenging if you’re able to start out on the right foot. This means that in addition to killer capital and a great team of employees, your new business will need

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Internet Marketing – Where do I start?

Jun 11 2015 | Written by : Olivia Grey| 0 |

Internet Marketing At one time it was not too surprising to hear a business executive say their company did not have a website. However, those days are long gone. In the hi-tech and modern world of today, it is quite hard to take any business without a website seriously. As such, it is not merely enough

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How the Design and Quality of Your Banner Stands Affect Your Performance at a Trade Fair

Jun 11 2015 | Written by : Olivia Grey| 2 |
Banner stands

Quality of Your Banner Stands Most companies that take part in trade fairs usually follow an annual budget. Trade fairs are held all over the country. They are an excellent way for companies to not only boost awareness about their brand, but it is also a great way to build a repertoire for your company.

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Maximizing Social Media at Events

Jun 10 2015 | Written by : Mandy Edwards| 3 |
maximizing social media at events

I recently attended the Southern C Summit in Charleston. This was a gathering of some of the South’s brightest social media pros, business owners, techies and more! Of course, it 99% women, so you get who I’m talking about I, for one, was really excited. It was my first Summit and being

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