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The ABCs of B2B Appointment Setting Campaign: Let’s Make it Easier

The ABCs of B2B Appointment Setting Campaign- Let’s Make it Easier

When the B2B marketing world and its complexities reach beyond what you can handle, you can only trust this simple advice—get back to the basics.   But here’s the rub: how do you get back to the basics of B2B appointment setting?   Getting back to the basics—it sounds almost so primal that we negate the idea […]


Spice up your Marketing Campaign with these effective Blogging Tips

Having a Lifeless Marketing Campaign- Give your Lead Generation a Soul with these Blogging Tips

B2B lead generation makes use of a variety of traditional and new media platforms to collate as much industry-related leads as possible. But nothing generates more B2B leads than a good old fashioned company blog. Blogs are still effective means by which B2B companies can communicate their brand to their audience. In fact, HubSpot says in its study […]


Things To Consider In Choosing The Right Lead Generation and Appointment Setting Provider

Things To Consider In Choosing The Right Lead

Singapore is not only known for its ceaseless industrial progress and prominence as a tech hub, but is also regarded as an ‘authority’ when it comes to business process outsourcing because of its globally integrated economy and business-friendly atmosphere, which further paved the way for IT software and hardware companies to enter the region and take the […]


SEO: Then & Now – Oh What a Difference a Few Years Can Make!


People who are deeply involved in SEO often don’t notice the incremental changes that happen along the way. Instead, they go with the flow and make minor adjustments whenever necessary. But when you take a closer look, it’s clear to see how SEO has evolved immensely over the past several years. SEO began in the […]


Topic Ideas You Probably Haven’t Thought Of For Your Small Business Blog


Blogging is a great way for small businesses to highlight their products and services. When you maintain a blog and focus on using some keyword phrases your targeted audiences uses when looking for the types of products or services you offer, you’ll drive traffic to your website organically –  which is something Google and the […]


Why You Should Ignore “Expert” Lists

Why You Should Ignore -Expert- Lists

I’m having a love/hate relationship with the social media industry right now. I’ll be a big girl and admit it. What am I talking about? “Expert” lists. For all the value they can bring, I love them and for the negative they also bring, well, they suck. Before I go any further, let me say […]


Small Business Marketing: 3 Reliable Predictions for the New Year


It’s always wise to keep an eye on the current marketing trends taking place in the small business world as doing so will help ensure your business continues to thrive and grow. It’s important for a business to tweak its marketing campaign now and then so that the right message is being sent to the […]


Top Market Research Tips for Businesses


To stand about the crowd in the long term as well as to prevent losses in your manufacturing and marketing activities, every business whether large or small needs to understand their target audience i.e. the types of people that will be interested in your products and/or services. This holds true whether you are an online […]


To Heed or Not to Heed: 3 Business Tips to Ignore When Launching a New Business

startup (1)

Would-be entrepreneurs are often bombarded with loads of both solicited and non-solicited advice from all types of people who’ve been involved in business in some way or another. The most successful business owners understand that there’s much value to be gained from listening to advice from others. However, in order to make the most out […]


Lights. Camera. Appointment! The Making of an Award Winning Script

Lights. Camera. Appointment! Developing an Award-Winning Call Script

These days, anyone can become a filmmaker. All you have to do is get a camera, get the proper funding from close friends and relatives, and prepare a script. That last part however is arguably the hardest in the production process to pull off. You will need characters and a compelling plot if you desire […]


How Visual Features Sell Products


The ability to sell a product has overgrown the characteristics of a business skill long ago. On the other hand, it is not only art, because it does not require only an innate instinct, but also there are some things that need to be learnt. Being able to sell something is one of the most […]


Time to take your Website the Next Level

Will you Move to Mobile this 2015?

Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself. Speaking of improvement, B2B companies are sure to list that […]


The Different Modes of Communication

Communication can take place in either a verbal mode or a nonverbal mode. Each type of mode has certain characteristics and associated issues that managers must comprehend: Verbal Communication Most people consider spoken words when we think of verbal communication. The key, however, is not that the words are spoken. However, that the words, language […]


Best SEO Tips For 2015

backlink curve against da spread

Yes it is another year, and yes there are probably a ton of different articles about “the best SEO tips for 2015 to increase rankings and site traffic”. We have seen it all. So what is change seriously? Nothing, nothing has changed between the end of last year and the start of this year. All […]


Want to Use Social Media Ads? Read this first.

Want to Use Social Media Ads- Read this first.

I’m going to lay some truth on you… in order for your content to be seen on social media you are going to have to pony up some money and use social media ads. Ah yes, pay to play. That’s what I’m talking about. Calm down, it’s not that bad – trust me. It’s actually […]