Business owners who focus on a long-term marketing strategy should be able to capitalize on success. Ideally, those who focus on a 10-year commitment should be able to obtain the necessary authority in the field. When developing a business, utilize the Internet in order to capture leads that will eventually translate into sales. In order […]
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While at its core, video is just another form of content, it’s important to note that many people are visual learners. They won’t read a blog or article no matter how well-researched and written. They process information by looking at it. You can satisfy this need and expand your reach by creating videos. You don’t […]
Crowdfunding is a very popular, efficient and effective way of raising money needed to start a new business. It’s relatively easy to set up a crowdfunding campaign on one of the many online platforms that assists you in telling your story and generating interest from potential investors. However, many people who attempt to raise money […]
Business owners who are able to capitalize on an inbound marketing strategy understand that they need to go with the grain in order to be as efficient as possible when generating leads. The nice thing about an inbound marketing strategy is that it doesn’t rely on aggressive marketing tactics, but rather, strong business relationships that […]
How are you building your list now? Are you building a list? Email marketing is instrumental in communicating with your target audience. Are you actively trying to get into your potential clients’ inboxes? Or just hoping for the best? As with everything else, building a solid foundation will save you time and money later, so […]
Thanks to the multiple devices and platforms that people now use to access broadcasts and Internet content, the marketing and media sectors are increasingly faced with the conundrum of whether they are reaching the right audience on the right device at the right time. Audience measurement is a rapidly changing beast in contemporary times – […]
Every would-be entrepreneur needs money to take their idea to the next level. With several viable ways to gain the money you need, it can be confusing and difficult to know which funding option to choose. However, by looking at the pros and cons associated with the most popular ways to get the capital you […]
You may have the greatest idea on earth, a rock solid business plan and the financial backing you need to start your own business. But you should know that your personality plays a huge role in determining whether your business will make it or not. Not everybody is cut out to be a business owner. […]
Most entrepreneurs don’t have marketing backgrounds nor are they experienced salespeople. Even those with zero experience in marketing or sales can do well running their businesses as it’s not written anywhere that one has to have a marketing degree to run a business. It’s not necessary to hire a marketing staff and it may even […]
Negative SEO occurs when a dishonest, unscrupulous person makes an attempt to drop a website’s rankings so their site ranks higher in search results. There are several ways negative SEO can be carried out but one of the most commonly used methods is link-related. In this type of negative SEO, the deceitful person points spammy, […]