Designing a product or a service is the easy part. If you are creative and good at what you are doing, it is not a big deal for you to come up with something that will appeal to people to start buying it and using it. But the question is how to get people to […]
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With Christmas shopping in full swing, hopefully you’ve been working on a holiday strategy for a few months and much of your planning is now being implemented or is already in place. Christmas isn’t a good time to leave anything to the last minute or presume something will work as normal; the added holiday traffic […]
You don’t have to spend much time online to realize that much of the content you see the average company post is, for all intents and purposes, little different from what other similar companies post. It sometimes seems as though many of these websites are developed not to set their companies apart from the competition, […]
In my last post, I related the story of a website that was not getting the desired results. (If you missed the post, read it here.) After some basic investigation, I found some key culprits. One of those is that the branding does not match the service the business performs. This results in the wrong […]
For entrepreneurs looking for investment capital for a new startup company, having the best product or most innovative service plan is seldom enough to capture interest. After all, what investor is willing to give an unknown entrepreneur the twenty or thirty minutes of time most new business owners need to adequately describe their businesses? The […]
Whether you’re the best copywriter you’ve ever met or you know your content is amazing, having a crummy call to action can destroy your copy immediately. Having a call to action that actually converts your customers is what you’ll need to allow your business to grow. If you are having issues with conversion, see if […]
There are a number of reasons that businesses across Australia would turn to the services of a digital marketing agency. Among the obvious reasons for employing marketing agencies are a lack of knowledge or expertise in marketing, or the lack of resources to employ your own robust marketing department. Other common reasons include a lack […]
A handful of companies offer free and paid online reputation management services for consumers and businesses, including Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies’ online reputations are solid. Source: www.cio.com […]
Collecting coins, stamps, sports memorabilia, currency or maybe rare books – regardless of what your passion is; you will definitely want to display it at some point. All your painstaking efforts to collect each and every precious items for your collection, deserves attention; deserves a wonderful display. You may have a focus area of collectibles, […]
A point of sale system is where all the monetary transactions take place in a retail environment. These systems are the modern versions of cash registers and are now being used in many retail businesses. If you are the owner of a restaurant or a store then you must also think about purchasing one of […]
The recovery of the UK economy began with foreign investment in the London property market but it has been supported by manufacturing industry determined to recover from a few lean years. Consumer confidence has been returning and enterprising businesses have grasped the opportunity to increase their sales. In order to do that they need a […]
#480887715 / gettyimages.com Research has shown that 70% of B2B marketers have already gotten into the world of B2B marketing. Using video is trendy and inspiring, and can help you generate more income. Here are 7 video marketing tips that you can use to help your business: 1. Solicit viewer feedback. Stop releasing videos and […]
Visual marketing is becoming one of the biggest ways to market to your audience – so why not start the journey with an Instagram account? Instagram can be a great way to reach out to your customers and get your point across in a short and photographic way. People enjoy getting the message through a […]