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Podcast: Using Content to Fuel Your B2B Sales Funnel

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 107 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we had a wonderful conversation on thought leadership with the Thought Leader Architect himself, Mitchell Levy. (Need to get […]

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Why Fresh Authoritative Content is More Important Than Ever Before

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Producing and sharing fresh content has been an important part of growing a business for quite some time. But due to recent changes to how the search engines place value on websites and blogs, content creation is now more important than it ever has been when it comes to being found online. Over the past […]

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20 Killer Blogging Tools That Work – Pick and Choose!

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You want to start a blog;  you have a blog, but no one is coming;  you have a blog that is attracting traffic, but not enough conversions to paying customers. All of these goals are a bit different, because they refer to bloggers who are at various stages in their businesses and in their expertise. […]

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Better B2B Content Marketing 10 Tweetable Tips

Not so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of us in the B2B (business-to-business) realm. Fast forward to 2015, and 86 percent of B2B marketers say they have added content marketing to their strategies […]

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11 Superb Ideas for Creating Content You Probably Never Thought Of

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It can be frustrating, maddening and downright disheartening to regularly pump out content for your business as coming up with new ideas is hard. Everyone involved in content marketing experiences times when they simply cannot think of any ideas and topics to write about no matter how hard they try. But by simply taking a […]

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Podcast Episode 106: Thoughts on Thought Leadership With Mitchell Levy

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 106 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared 5 surprising facts about B2B content marketing from a recent research study. (Need to get caught up?) […]

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SEO: Then & Now – Oh What a Difference a Few Years Can Make!

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People who are deeply involved in SEO often don’t notice the incremental changes that happen along the way. Instead, they go with the flow and make minor adjustments whenever necessary. But when you take a closer look, it’s clear to see how SEO has evolved immensely over the past several years. SEO began in the […]

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Best SEO Tips For 2015

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Yes it is another year, and yes there are probably a ton of different articles about “the best SEO tips for 2015 to increase rankings and site traffic”. We have seen it all. So what is change seriously? Nothing, nothing has changed between the end of last year and the start of this year. All […]

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Podcast: Does Content Marketing Really Matter for B2B Businesses?

It’s always a pleasure to hear from my friend Raegan Hill. Not only is she one of Houston’s top marketing recruiters, but she’s also one of the best-informed people I know, always on top of current trends and developments. Whenever I hear from Raegan, I know I’ll get either (a) a juicy tidbit of strategic […]

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Link building for 2015 and beyond: What you need to know

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Link building is one important part of SEO you must get right if you are to see any improvements in your search engine rankings.  However, you must do it the right way or risk forfeiting any progress you may have made in the past. Focus on creating high quality and relevant back links As you […]

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Check out the top 9 SEO trends for 2015 so you know how to rank you site easy

seo trends for 2015

What to expect and how to prepare yourselves for the year 2015 in the ever-so-evolving world of online marketing? Many of you are probably already familiar with the acronym SEO, being that you visit this particular blog. However, it is not a very common term for everyday users, so I will do my best to […]

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The (Future) Content Marketer: What to Look For

It’s always a pleasure to hear from my friend Raegan Hill. Not only is she one of Houston’s top marketing recruiters, but she’s also one of the best-informed people I know, always on top of current trends and developments. Whenever I hear from Raegan, I know I’ll get either (a) a juicy tidbit of strategic […]

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30 Highly Influential Content Marketing Tools For WordPress Website Owners in 2015

Uberflip

For all the WordPress website owners, the most amazing and gala time has been started, so they are looking forward to an easier way to blog. There are various things like from coming-up with ideas to writing and promoting that goes into content marketing. We all know that the whole process is not as easy […]

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Podcast: The two extreme schools of thought when it comes to B2B versus B2C content marketing.

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 103 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we rounded up the content marketing “lessons learned” in 2014 and looked ahead to 2015 with our special guest […]

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Why JJ Watt is an inspiration for content marketers.

“MVP! … MVP! … MVP! …” That’s been the chant ringing throughout the stands at NRG Stadium every time a certain Houston Texans defensive end makes a big play. And in the last few weeks of the 2014 season, we heard it a lot. Picked 11th overall by the Houston Texans in the 2011 NFL […]

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Why Deleting Your Facebook Page is NOT the Answer

Why Deleting Your Facebook Page is NOT the Answer

I know we all have a love/hate relationship with Facebook. Recently Copyblogger took it to an all-new level - they deleted their Facebook page. Yes, a business with over 30,000 fans just walked away. I am not going to bash them in this post – it was their decision. However I can give my open, honest […]

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