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Network on Social Media and See More Blog Shares

Business-with-Social-Networking

Are you blogging, but failing to see very many shares? It’s actually quite common, especially for new bloggers. What to do? As the author of this article explains, connecting and networking on social media platforms really pays off! So first, you may be wondering what social networks are. The author defines them as such: Social Networks […]

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Podcast Episode 077: Why Storytelling?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 77 of the Content Marketing Podcast! If you joined us for last week’s podcast, you were in for a treat: content marketer extraordinaire Sally Hogshead stopped by to talk about her new book, How the World […]

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Our Content Marketing Failures – An Embarrassing Introspective

Our Content Marketing Failures – An Embarrassing Introspective - B2B Content Engine, Inc.

Kudos to Andy Detweiler and the B2B Content Engine Team for sharing their biggest content marketing failures as an admonition for the rest of us: Our Content Marketing Failures – An Embarrassing Introspective – B2B Content Engine, Inc.. Related articles B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges Meet 9 Of The Most […]

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Why This Dog Adoption Initiative Is the Perfect Example of Content Marketing

We’ve all seen those TV ads. Image after image of sad, lonely puppy faces scroll past our eyes as a violin wails softly in the background, while Sara McLaughlin begs us to open our homes to these abandoned four-legged angels. For many years, tear-jerking spots like these were the standard for Melbourne, Australia–based organization The […]

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Content Marketing in 2014: The future trends

In the business world it is rightly believed that an ideal way of creating and sharing content is to engage the audience and spur them to an action.  But it is not as easy as it sounds. The preceding year, 2013 saw a number of internet marketing trends and was a year of new technologies, […]

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Podcast: How the World Sees You: An Interview with Sally Hogshead

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 76 of the Content Marketing Podcast! Today we’re thrilled to welcome a very special guest to the podcast: Sally Hogshead, author of one of our favorite books, Fascinate: Your 7 Triggers to Persuasion and Captivation. Sally has […]

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Master This Copywriting Formula to Dominate Any Social Media Platform

Writing convincing copy doesn’t have to be rocket science, and Demian Farnworth of Copyblogger shares the simple formula that works for any situation: Master This Copywriting Formula to Dominate Any Social Media Platform – Copyblogger.

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The 7 essential elements of a perfect blog post

So you have just finished crafting that excellent blog post. You are excited to share it with the world, and you have read it several times through. Everything looks and sounds great. You hit that publish button, waiting and hoping to have some comments and shares on the post, but nothing really happens. Do you […]

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Enlighten, Edify, Educate: The Best B2B Marketing Message for your Business

Enlighten, Edify, Educate: The Best B2B Marketing Message for your Business

Do you notice how some B2B companies still employ traditional B2C-oriented marketing strategies in reaching out to their target audience? In spite of today’s apparent thirst for information – especially for business prospects – it’s rather surprising to think that these marketers still stick with a persistently aggressive marketing voice that says: “Sell, sell, sell.” […]

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Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips

Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips

At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One […]

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10 Tweetable Tips to Make You a Better Blogger

It’s the little things that separate successful bloggers from the wanna-be’s, and we’ve condensed some of our best advice into 10 tweetable tips, just for you: Get to know your audience and blog about the topics that interest them (Tweet this) Insert at least one visual into every blog post to add interest to your […]

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7 Quick Ways to Curate Industry Content for Your Blog

This happens to be a topic I know a little something about. This author has listed a few ways you can curate content for your company blog. Let’s also add Prismatic, and Scoop.it. A nice article, let me also just add that you can also use your social media accounts to curate content from, and […]

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If Social Networks Played the Game of Thrones [Infographic]

I maybe one of the few people that have not watched Game of Thrones as of yet, but it is hugely popular. The guys at the Marketo blog have nailed it, with this great post and an amazing info graphic which depicts what would happen if social media was in fact The Game of Thrones. […]

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Ways to Wow Your New Followers

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Maybe you’re just starting out as a new community manager. Or perhaps you’ve been involved in content marketing or blogging for a while now. Then, one day, you decide to write a blog post about something that’s been on your mind. Or you design a special graphic for one of your clients. Maybe it was […]

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Podcast Episode: How to Promote Your Event With Content Marketing

Listen Now:   Can’t access the player?Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 75 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with “The LinkedIn Catalyst,” JD Gershbein, about how LinkedIn has evolved into a powerful content marketing platform. (Need to […]

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What Businesses Should Know About Content Marketing in 2014?

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Content marketing is nothing new. Businesses have always been looking for ways to create great posts, videos, images for their websites blogs that will create positive impressions and attract more customers. However, until now, most of the content was in the form of articles and blog posts that were left stale in article directories. Modern […]

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