With so much content on the Internet, the question of whether or not people actually read the content you write is left unanswered. It may be a question better left unanswered because you want to continue writing articles for marketing purposes, but how can you make the information matter? Engaging Articles Only write what you […]
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A new study shows that B2B marketers continue to lag behind in connecting content marketing to business value: Study Shows B2B Marketers Continue To Struggle with Successful Content Marketing. Related articles It Should be a No-Brainer: Online Customers Want Better Experiences 10 Habits of Highly Successful Online Students
“Why is it that some blog posts generate a ton of traffic and social conversation, while others just sit there?” A very good question, and one that bloggers have been posing since the dawn of the blogosphere. While there’s no single magic formula for an irresistible blog post, a good blogger knows that certain elements […]
Leading economists say that pressure is beginning to grow on the Bank of England as the amount of mortgages taken out rises by 4 per cent in a month. The latest data from mortgage lenders has added to the Bank of England’s dilemma over interest rates after a sharp rise in borrowing indicated that the […]
I must confess: I have a bad case of Ice Bucket Envy. No, it’s not that I envy the high-profile ice-water dumps that Mark Zuckerberg, Bill Gates, NFL Commissioner Roger Goodell and scores of other celebs have endured to raise awareness for ALS. I do have to stand back and admire the beautifully orchestrated campaign […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 83 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we tackled the #1 question I hear from would-be business bloggers: “What the heck should I blog about?” (Need […]
Content marketing is a sure-fire way of creating a buzz about your products and services. Often, in your zeal to get it right, you end up making mistakes that actually end up driving traffic away from your site. Content marketing can get you exactly where you want to go: have customers buy your products/services, sign […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 82 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about content outsourcing — how to figure out if it’s right for you, how to find the […]
“Wha-a-at would you do-o-o-o If I sa-a-ang out of tu-u-u-une …” (C’mon, folks you know the words — sing along!) Yes, we all get by with a little help from our friends, bloggers especially. By inviting your tribe to contribute ideas for blog post topics, you not only make your own job easier — you […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 81 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that Andy Detweiler, co-founder and vice president of B2B Content Engine, stopped by to talk about how his company’s […]
When you turn on the television to watch the evening news, are your local reporters and anchors representative of the population you live in? How about the commercials? The programming? Let’s use the movie business as an example. Recent reports show that Hispanics have accounted to 20 percent of opening weekend box office sales. It […]