Content Marketing

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Podcast Episode 068: How Fascinating Is Your Content? Part 5: Power

Listen Now Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 68 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we continued our newest series, “How Fascinating Is Your Content?” based on Sally Hogshead’s groundbreaking marketing book Fascinate: Your 7 Triggers […]

Consider the 404 Page

Very few of us give a moment’s thought to our 404 (“Page not found”) pages, but these clever brands use them as an opportunity to engage and entertain: Consider the 404 Page. Related articles 10 Clever Website Error Messages From Creative Companies 7 Examples of 404 Pages That Actually Engage Your Customer Improving 404 Page […]

B2B Lead Generation: DIY or Outsource? Here’s how to Decide

Nothing really compares to the fulfilment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek […]

10 Tweetable Tips from The Elements of Style

 Welcome to the Content Creator’s Toolbox, our series dedicated to helping all creators of all types of content keep those creative juices flowing. If you have a creativity question or challenge you’d like us to address in a future post, drop us a line! Now that websites and e-books make up the majority of my […]

Copywriting Tips To Get You Going

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Copywriting is not a daunting task as many people perceive it. However, you will need to pay attention to a number of things that will let you create content that people will not only be interested to read, but one that will make them obey your call to action. Most people spend a lot of […]

Copywriting Commandments For Business Startups

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Copywriting is part of the essential tools used in marketing a business online. When you are starting up, you need to have everything in place and copywriting is not an exception. Since the world has embraced the internet, you can market your new business using online tools. Most people understand the effectiveness of copywriting but […]

Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips

At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all. One […]

How To Write An Effective Copy

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Copywriting is not everybody’s cup of tea but this is simply because most people fear writing. Writing is as simple as putting words together to convey a message. The only thing that you need to pay attention when writing a copy for your business is following the tips that will give you an effective masterpiece. […]

Attention Small Businesses: Here’s Your Online Marketing Checklist this Year

For a small business, generating online buzz and presence can dictate the future. Through sharing content, blog commenting, SEO, social media posts and other online strategies, brand awareness becomes easier and lead generation becomes more feasible. But a small business also needs to be kept abreast with the current standards of internet marketing as well […]

SEO for Beginners: How to Drive Traffic Right Off the Bat

Momentum is very important in marketing online. Once you get that much-needed “spark” that could springboard your online activities, it’s pretty much about maintenance and analysis from then on. But how will marketers create that spark? Digital marketing expert Prashant Puri offers tips on how to generate traffic early on in the SEO game. From […]

Facebook Cracks Down on News Feed Spam From Brand Pages

Just came across an important News Feed update from Facebook, courtesy of our friends at HubSpot. Bottom line: If you’re just saying no to seamy tricks like click-baiting and recirculating your own content, you have nothing to worry about. Get more details at Facebook Cracks Down on News Feed Spam From Brand Pages. Related articles Facebook: […]

Podcast Episode: How Fascinating Is Your Content? Part 3: Alarm

Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 66 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we continued our newest series, “How fascinating Is Your Content?” based on Sally Hogshead’s groundbreaking marketing book Fascinate: Your 7 Triggers to Persuasion and Captivation. Last […]

Want to Expand your Email Database for Lead Generation? Here’s how

A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no […]

Content Marketing Guide For New Businesses

Online Marketing Key Can Be Blogs Websites Social Media And Emai

Most people do not really understand what content marketing is. In easy to understand words, content marketing is what you write not necessarily relate to your products and services but ends up getting you better more customers and sales. The content involves communicating with the audience such that you are providing information they can relate […]

Nurturing Lead Generation Prospects – Is it worth the effort?

Between the sunny skies that wrap around the success of closing a lead prospect into a sale or a contract, there is a cloud of uncertainty that can sometimes come inevitable in a typical lead generation funnel. When a lead is not “ripe” enough to progress into the next stage, there would be a need […]

The Ultimate Guide to Repurposing Content

Next time you’re at a loss for new content ideas, look at ways to repurpose what you’ve already done: The Ultimate Guide to Repurposing Content. Related articles The Ultimate Shock….The Death of The Ultimate Warrior Wrestling Icon The Ultimate Warrior Dead at 54 Ultimate Warrior passes away