Content Marketing

Content marketing is not a one size fits all. You must continually perfect your craft of writing. Providing value and a great user experience should be your first priority when it comes to an effective content marketing strategy. This section will give you the expert content marketing tips you need.

Promoting your blog with social bookmarking and content curation

Jul 3 2015 | Written by : Karen Repoli| 0 |
Promoting blog with content curation

Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Wikipedia These sites are another platform to get your information in front of a wider audience and increase inbound links to your site.  In some cases, you simply

Read More

Content Marketing Podcast: 2015 Midyear Review

Jul 2 2015 | Written by : Rachel Parker| 0 |
2015 Midyear Review

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 129 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we wrapped our month-long focus on time management by sharing some tips around

Read More

Your Business Needs to be a Purple Cow

Jul 1 2015 | Written by : Mandy Edwards| 1 |
Your Business Needs to be a Purple Cow

Yes, I said your business needs to be a purple cow. Crazy, right? Let me explain. At a marketing breakfast our local Chamber of Commerce hosted recently, one of consultants with the Georgia Small Business Development Center told us about this so-called purple cow. See, she had just read Seth Godin’s

Read More

Network specific tips to promote your blog through Social Media

Jul 1 2015 | Written by : Karen Repoli| 1 |
HIT Virtual

Social Media is the first place that comes to mind when promoting your blogs.  Ideally your followers, fans and connections are already interested in what you have to say.  You have established (or at least started gaining) their trust and a relationship of sorts. Now, let them know when you post each

Read More

Top 3 Myths About Working With a Content Marketing Agency. Busted!

Jun 30 2015 | Written by : Rachel Parker| 1 |
BUSTED

“There just isn’t enough time to get it all done!” I can’t tell you how many times I’ve heard this cry from my fellow marketers. As their teams’ workloads become heavier and heavier — and as budgets force them to do more with less — they feel powerless to start

Read More

Going Back to the Basics

Jun 29 2015 | Written by : Mandy Edwards| 1 |
Going back to the basics

It’s been 15 years since I took my very first marketing class in college. 15 years. Kids, that was before Facebook. Before Google (as we know it). Before Wikipedia. Before social media period. Hell, I had an ancient Nokia cellphone that couldn’t text! The marketing landscape has changed drastically

Read More

FAQ: How do I promote my blog?

Jun 29 2015 | Written by : Karen Repoli| 1 |
Blog Promo Dig Deeper

I frequently discuss blogging and, if you follow me, you know I’m an advocate of blogging being an integral part of your overall marketing plan. If you have any doubt about the value of blogging, just check these stats from Hubspot.com. “Marketers who have prioritized blogging are 13x more likely

Read More

Podcast Episode 128: Getting Outside Help

Jun 25 2015 | Written by : Rachel Parker| 2 |
Getting Outside Help

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 128 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall I shared my favorite time management system, David Allen’s Getting Things

Read More

Rediscover the Uses of PDF With Its Services You Never Knew Before

Jun 24 2015 | Written by : Stuart Clock| 2 |
Computer and hand close up

Portable documents format (PDF) is a document arrangement used to present information in a way independent of application software, equipment and working systems. Each PDF record epitomizes a complete portrayal of a settled format level document, including the content, textual styles, illustrations and

Read More

Is Your Content BADASS?

Jun 24 2015 | Written by : Mandy Edwards| 2 |
Is Your Content BADASS-

Having BADASS content is not the same as having epic content. It’s content that has cracked “the code.”   I was fortunate enough to get to see a preview of Mark Schaefer’s Content Code SXSW presentation in March at an INBOUND Conference in Atlanta. This is based off his new book, The Content

Read More

What do you want to accomplish with your content?

Jun 24 2015 | Written by : Karen Repoli| 1 |
What do you want to accomplish with your content?

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and social media ranking – all buying triggers. It also helps you market your business. Unfortunately, many business owners write their content

Read More

Is Outsourcing Our Content Marketing Right for Us?

Jun 23 2015 | Written by : Rachel Parker| 1 |

In a perfect world, every marketing team would have more than enough time for creating and publishing brilliant blog posts and other evidence of their content marketing awesomeness, as well as staying engaged with their audiences, right? Alas, this is seldom the case. Bombarded by demands from all sides,

Read More