Listen Now Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 68 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we continued our newest series, “How Fascinating Is Your Content?” based on Sally Hogshead’s groundbreaking marketing book Fascinate: Your 7 Triggers […]
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Very few of us give a moment’s thought to our 404 (“Page not found”) pages, but these clever brands use them as an opportunity to engage and entertain: Consider the 404 Page. Related articles 10 Clever Website Error Messages From Creative Companies 7 Examples of 404 Pages That Actually Engage Your Customer Improving 404 Page […]
Nothing really compares to the fulfilment one may have in making his or her own business flourish by being hands-on with almost every operation necessary to run it. However, in a fast-growing world that involves a fusion of traditional and online marketing, more often than not business are left with no choice but to seek […]
Welcome to the Content Creator’s Toolbox, our series dedicated to helping all creators of all types of content keep those creative juices flowing. If you have a creativity question or challenge you’d like us to address in a future post, drop us a line! Now that websites and e-books make up the majority of my […]
Copywriting is part of the essential tools used in marketing a business online. When you are starting up, you need to have everything in place and copywriting is not an exception. Since the world has embraced the internet, you can market your new business using online tools. Most people understand the effectiveness of copywriting but […]
Copywriting is not everybody’s cup of tea but this is simply because most people fear writing. Writing is as simple as putting words together to convey a message. The only thing that you need to pay attention when writing a copy for your business is following the tips that will give you an effective masterpiece. […]
Momentum is very important in marketing online. Once you get that much-needed “spark” that could springboard your online activities, it’s pretty much about maintenance and analysis from then on. But how will marketers create that spark? Digital marketing expert Prashant Puri offers tips on how to generate traffic early on in the SEO game. From […]
A good piece of content or email copy is useless without a list of recipients to throw them at. Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no […]
Most people do not really understand what content marketing is. In easy to understand words, content marketing is what you write not necessarily relate to your products and services but ends up getting you better more customers and sales. The content involves communicating with the audience such that you are providing information they can relate […]
Between the sunny skies that wrap around the success of closing a lead prospect into a sale or a contract, there is a cloud of uncertainty that can sometimes come inevitable in a typical lead generation funnel. When a lead is not “ripe” enough to progress into the next stage, there would be a need […]