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Is your content Snackable?

Our average attention span is 8 seconds. The average attention span of a goldfish? 9 seconds. WHAT?! That’s a statistic that will open your eyes.  How do you capture your target audience’s attention in 8 seconds?  Maybe I’ll just talk to my fish   (my husband talks to our Beta all the time). Following are some […]

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Mistakes Your Content is Making

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Content marketing is one of the longest running ways to market to your audience, but it’s certainly not always the easiest. Making mistakes can happen to even the best writers. If you think that your content isn’t doing what it’s supposed to, check out of some of the possible mistakes you may be making with […]

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Podcast Episode 088: Content Outsourcing Beyond the Written Word

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 88 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the top 10 reasons you might want to consider outsourcing your content marketing. (Need to get caught […]

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64 Tactics to Drive Traffic to Your Blog

Looking for one good tactic to drive traffic to your blog? How about 64 of ‘em, courtesy of Jeff Bullas? 64 Tactics to Drive Traffic to Your Blog – Jeffbullass Blog. Related articles 6 Key Business Goals Thought Leadership Will Help You Achieve Introducing: Slow Viral Content Content Marketing on the Internet and Beyond: Simple […]

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4 Ways to Use Twitter Lists

4 Ways to Use Twitter Lists

Whether you are using social media for business or for personal use, there is a need for organization. Google Plus has circles. Facebook has Interest Lists. Pinterest has boards. Twitter has Twitter Lists. There are many ways you can use Twitter Lists – it’s really the only way I can use the platform. It doesn’t […]

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Podcast: Top 10 Reasons to Outsource Your Content Marketing

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 87 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with author coach Kevin Tumlinson about adding a book to your content marketing mix. (Need to get […]

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Happy National Yoga Month! 5 Content Marketing Insights From the Yoga Mat

September is National Yoga Month, the one month out of the year dedicated to spreading the word about the health benefits of a regular yoga practice. I’ve been practicing yoga in one form or another for over 15 years, and I’ll never forget the conversation that took place when I returned from my first class: […]

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30 Little-Known Features of Facebook, Twitter, and More

Which features of Facebook, Twitter, and the other major social networks have perhaps slipped under our noses? Kevan Lee went hunting for some of these little-known features and came up with over two dozen new tricks and tools to try for Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram: 30 Little-Known Features of Facebook, Twitter, and […]

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Podcast: Adding a Book to Your Content Marketing Mix

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 86 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared 10 Secrets to Successful Guest Blogging. (Need to get caught up?) On today’s episode, we’re turn our […]

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Simple Tips to Help You Stand Out on Social Media

Simple Tips to Help You Stand Out on Social Media

The internet is a noisy place. It’s very easy to get lost in the mass of people and content each and everyday. Those that get noticed have found a way to stand out from all that noise. Recently, Social Fresh published an article that will help you be seen and heard. Founder Aaron Lee interviewed […]

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How to Work With a Content Marketing Strategist

“I’ve got a great team in place, and I know we can rock this content marketing thing … if only we had someone to set us on the right track.” It’s like having an NFL team full of top draft picks and a Hall-of-Fame bound coach … but no playbook. Enter the content marketing strategist. […]

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Does Your Content Really Matter?

With so much content on the Internet, the question of whether or not people actually read the content you write is left unanswered. It may be a question better left unanswered because you want to continue writing articles for marketing purposes, but how can you make the information matter? Engaging Articles Only write what you […]

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Podcast Episode 085: 10 Secrets to Successful Guest Blogging

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 85 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared “The 7 Habits of Highly Successful Bloggers.” (Need to get caught up?) On today’s episode, we’re turn our attention […]

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How to Promote Your Blog Post

“I’m publishing great content on my blog just like they told me to … but my traffic is abysmal. How can I get my audience to read my posts?” Much like the tree falling in the forest with no one around to hear it — you know, the one with the lousy publicist? — blog […]

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Study Shows B2B Marketers Continue To Struggle with Successful Content Marketing

A new study shows that B2B marketers continue to lag behind in connecting content marketing to business value: Study Shows B2B Marketers Continue To Struggle with Successful Content Marketing. Related articles It Should be a No-Brainer: Online Customers Want Better Experiences 10 Habits of Highly Successful Online Students

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Anatomy of an Irresistible Blog Post

“Why is it that some blog posts generate a ton of traffic and social conversation, while others just sit there?” A very good question, and one that bloggers have been posing since the dawn of the blogosphere. While there’s no single magic formula for an irresistible blog post, a good blogger knows that certain elements […]

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