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Podcast: Storytelling Secrets from Hollywood Screenwriters

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 98 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the most popular — and most misunderstood — story that marketers tell: the customer success story. […]

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Want to Tell Better Stories? Think Like a Stripper.

“If a thing is worth doing, it is worth doing slowly … very slowly.” – Gypsy Rose Lee Think about some of the great storytellers you’ve come across in your journey on this fair planet. The uncle who could spin tall tales all night long, or the college buddy who could captivate with stories of […]

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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now

A Panda update here, a Penguin update there, updates on top of updates … if you’re as confused as I am about where the heck we are today with SEO, this info graphic will help: What SEO Used to Be Versus What SEO Is Now.

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Top 100 Content Marketing Posts of 2014 | Sujan Patel

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The end of the year is approaching, and before we all start focusing in on our 2015 goals, I think it’s important to reflect back on how far content marketing has come this year. If you think that all content marketing involves is putting up a few blog posts and hoping your fans will share […]

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7 Tips to Remember If You Want Your Online Content to Stand Out From the Crowd

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You don’t have to spend much time online to realize that much of the content you see the average company post is, for all intents and purposes, little different from what other similar companies post. It sometimes seems as though many of these websites are developed not to set their companies apart from the competition, […]

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Podcast: Storytelling 101: How NOT to Write a Customer Success Story

Listen Now: : Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 97 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the one thing every story needs: a hero. (Need to get caught up?) On today’s […]

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Can your ideal prospect FIND your website? Part 1 “Keywords”

During a recent discussion regarding website performance I asked, “Have you checked your analytics on your site?” The answer was no.  So I suggested a quick review of the website stats to see how this year old site was doing and how we could increase conversions.  After finding that the bounce rate was above 79% […]

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Storytelling 101: How One Story Built a Global Brand

If you still think that storytelling is just a “nice to have,” a luxury for blue-chip corporations who have resources to spare, you need to meet Rob Morris. In 2004, Morris, a long-time human rights advocate, established Justice for Children International, a nonprofit dedicated to ending child sex trafficking. In its early years, the organization […]

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4 Reasons Why Nobody Is Reading Your Blog

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Seeing no new comments or shares on your blog content is like logging into Facebook or LinkedIn and not seeing any new likes or friend requests – it’s depressing. Creating content is difficult but it can be harder to get people to actually read your content. If you’re constantly updating your blog but not having […]

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Podcast: Storytelling 101: I Need a Hero!

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 96 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we kicked off our Storytelling 101 series by answering the question “Why Storytelling … and Why Now?” (Need to […]

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User Generated Content – A key to authentic, trusted content

User Generated Content (UGC) is becoming a buzzword in the blogging world.  However, many people are not sure what it is or how to use it to their marketing advantage. “A new study is shedding light on the digital habits of millennials. Five hours are spent with media created and curated by their peers, otherwise […]

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Jobs in Ahmedabad and the reasons for their forward growth

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Ahmedabad, the capital city of the state of Gujrat and the administrative center of the state government is a popular business and commercial destinations. The influx of business establishments led to an increase in population of the city by 40%, which is the indicator of its popularity, not only as a business destination but also […]

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21 Places to Find Awesome Social Media Content Your Followers Will Love

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Are you struggling for time to maintain a blog but still want to provide some helpful content to keep your social media followers interested? You need to setup a schedule to share other peoples con… Source: blog.red-website-design.co.uk See on Scoop.it – Online and SoMe Marketing Related articles 5 Social Media Tips for Social Good Companies […]

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The Desert Island: why the future of the Web is curated for Steve Rosenbaum’s in Curate This!

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Why the future could be a curated Web where relevance is the #1 currency and where you should “curate or die” according to Steve Rosenbaum in Curate this! Source: blog.scoop.it Curate or die.   Steve Rosenbaum has a way of presenting things in a manner that is all together inspiring, clear-cut and practical. I just read […]

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Podcast Storytelling 101: Why Storytelling … and Why Now?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 95 of the Content Marketing Podcast! If you joined us for last week’s Halloween-themed podcast, you’ll recall we talked about content-killing monsters — what they are and how to avoid them. (Need to get caught […]

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Look Who Spends 127,000 Dollars A Day On Content Marketing

These are some staggering numbers on the cost of content marketing these days. Nestle spends about 127,000 dollars per day on their content marketing initiatives. This is an excellent infographic depicting what the break down is. I curated this post from Bryan Kramer’s site. Bryan is the CEO of PureMatter, an award winning global digital […]

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