They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and growth. All the content preparations, lead generation activities and hopeful interactions boil down to […]
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Yes it’s true! Posted on March 5: Huge news broke this evening that Getty Images, boasting a library of over 150 million high-resolution stock photos, is releasing millions of free images online. Getty Images has launched an embed tool for people to use and share select photos This is what the SEO Journal had to […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 61 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about taking off your “publisher hat” and inviting your audience in to your content creation process. (Need to […]
Yes, campers, March 4 is National Grammar Day, established in 2008 by Martha Brockenbrough, founder of the Society for the Promotion of Good Grammar (SPOGG) and author of Things That Make Us [Sic] (extra geek points to everyone who gets the pun in that title). If you’ve hung around this blog or our podcast for […]
While it’s typically a gateway for consumers to express their like or dislike of a business,review sites also exist for business-to-business (B2B) industries, particularly IT products and services. Sites like BestVendor.com, ITCentralStation.com and TrustRadius.com offer insights and recommendations regarding enterprise software and innovations. Apparently, these sites can help boost a business’s reputation and can even generate much-needed traffic for struggling online marketers. Below is a guide […]
A B2B lead generation campaign though blogging can only be good as the elements that make up its entirety. And one of the most important elements of a blog is its calls-to-action or CTAs. A call-to-action is what bridges the gap between a prospect and the beginning of a sales process. It also differentiates the […]
If Washington were still alive today, it would have been his 225th birthday this February 22. That’s two and one-quarters centuries. America’s first ever commander-in-chief has etched a legacy in stone, not only manifested in crisp dollar bills but also in the pages of Revolutionary War history. His contributions will most likely be immortal, and […]
Whether you’re a writer, a graphic artist, a video creator, or a podcaster, I believe that every content creator can cite at least one defining moment: those moments that forever shapes who we are as creatives, what we stand for, and how we work. So, in today’s “vlog” post, I share my own defining moment […]
Creativity is a gift that also comes along with the unfortunate neurotic compulsion to maintain a certain level of quality in each and every output. This also applies B2B lead generation content bloggers – they continuously search for topics that are meant to “excel” amongst the countless supply of blogs online, especially against competitors. The […]