Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 81 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that Andy Detweiler, co-founder and vice president of B2B Content Engine, stopped by to talk about how his company’s […]
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When you turn on the television to watch the evening news, are your local reporters and anchors representative of the population you live in? How about the commercials? The programming? Let’s use the movie business as an example. Recent reports show that Hispanics have accounted to 20 percent of opening weekend box office sales. It […]
Because there is so much noise in cyberspace, if a marketing plan for a company or product does not include transmedia, the potential for being heard is lessened. Ultimately, it isn’t about throwing up a Facebook or Google Plus page, having a profile on LinkedIn or a Twitter and YouTube account. Yes, all five of […]
”Can I really outsource my content marketing?” I hear this question often when I’m out and about talking with corporate marketers and small business owners, and my answer is an enthusiastic “Yes! … As long as you choose the right outsourcing partner.” Just like outsourcing your accounting, your website design, and other services, outsourcing your […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 80 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with author, entrepreneur and renowned speaker Jim Kukral about his latest book, Go Direct! The Content Creator’s Guide to […]
Yep, blogging is here to stay: 5 Reasons Blogs Will Never Die – ‘Net Features – Website Magazine. Related articles Guy Kawasaki’s 10 Questions to Ask Before You Join a Startup The ShoreTel Dock: Why it “Rocks” from Sydney to Seattle 16 Most WTF Moments From The “American Horror Story: Coven” Premiere
Most consumers (54%) say they do not trust pieces labeled “sponsored content” on online news websites, according to a recent report from Contently. via Content – How Consumers Feel About Sponsored Content : MarketingProfs Article. Related articles Readers Often Dont Trust or Understand Sponsored Content, Survey Finds Sponsored Content Marketing Is Ineffective [INFOGRAPHIC] Sponsored content […]
Over 50 percent of all emails are read on mobile devices, and if you want your messages to be read, you’d better make sure you’re using the right fonts: What the F#nt! Why Typography Matters for Mobile Marketing. Related articles Design Essentials: The Assets You Need to Master Any Task Typography Matters: Harness the Power […]
As an avid podcaster for a year and a half now, I’m inclined to say “yes!” Is Podcasting the Most Underrated Content Marketing Tactic? | Convince and Convert: Social Media Strategy and Content Marketing Strategy. Related articles 8 Unique Marketing Strategies To Grow A Podcast To the Top of iTunes The Most Underrated Digital Marketing […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 79 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the most vital component of any storytelling venture: the human element. (Need to get caught up?) On today’s […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 77 of the Content Marketing Podcast! If you joined us for last week’s podcast, you were in for a treat: content marketer extraordinaire Sally Hogshead stopped by to talk about her new book, How the World […]
Kudos to Andy Detweiler and the B2B Content Engine Team for sharing their biggest content marketing failures as an admonition for the rest of us: Our Content Marketing Failures – An Embarrassing Introspective – B2B Content Engine, Inc.. Related articles B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges Meet 9 Of The Most […]