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Podcast Episode 081: Secrets to Outsourcing Your Content Marketing

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 81 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that Andy Detweiler, co-founder and vice president of B2B Content Engine, stopped by to talk about how his company’s […]

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Tonos de blanco. Shades of White.

When you turn on the television to watch the evening news, are your local reporters and anchors representative of the population you live in? How about the commercials? The programming? Let’s use the movie business as an example. Recent reports show that Hispanics have accounted to 20 percent of opening weekend box office sales. It […]

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The Transmedia Mindmap

Because there is so much noise in cyberspace, if a marketing plan for a company or product does not include transmedia, the potential for being heard is lessened. Ultimately, it isn’t about throwing up a Facebook or Google Plus page, having a profile on LinkedIn or a Twitter and YouTube account. Yes, all five of […]

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5 Questions to Ask a Potential Content Marketing Partner

”Can I really outsource my content marketing?” I hear this question often when I’m out and about talking with corporate marketers and small business owners, and my answer is an enthusiastic “Yes! … As long as you choose the right outsourcing partner.” Just like outsourcing your accounting, your website design, and other services, outsourcing your […]

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How to get employees & stake-holders to buy into your business vision

Business vision

Getting others to buy into your vision can be challenging. You  may think that you have an excellent idea; something that’s going to become a huge hit, but until you can convince others that your vision will work, it could remain a pipe dream for the rest of your life. Even if you’re a master […]

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Podcast Episode 080: Social Content Marketing with Guest Andy Detweiler

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 80 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with author, entrepreneur and renowned speaker Jim Kukral about his latest book, Go Direct! The Content Creator’s Guide to […]

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5 Reasons Blogs Will Never Die

Yep, blogging is here to stay: 5 Reasons Blogs Will Never Die – ‘Net Features – Website Magazine. Related articles Guy Kawasaki’s 10 Questions to Ask Before You Join a Startup The ShoreTel Dock: Why it “Rocks” from Sydney to Seattle 16 Most WTF Moments From The “American Horror Story: Coven” Premiere

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“Weird Al” Yankovic, Content Marketing Genius?

If you had told me back in the 80s that “Weird Al” Yankovic would not only still be around 30 years later, but would also be trouncing much younger, hipper competitors on his way up the album charts, I’d have said you were nuts. And yet, after his brilliant “8 videos in 8 days” launch […]

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How Consumers Feel About Sponsored Content

Most consumers (54%) say they do not trust pieces labeled “sponsored content” on online news websites, according to a recent report from Contently. via Content – How Consumers Feel About Sponsored Content : MarketingProfs Article. Related articles Readers Often Don’t Trust or Understand ‘Sponsored Content,’ Survey Finds Sponsored Content Marketing Is Ineffective [INFOGRAPHIC] Sponsored content […]

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What the F#nt! Why Typography Matters for Mobile Marketing

Over 50 percent of all emails are read on mobile devices, and if you want your messages to be read, you’d better make sure you’re using the right fonts: What the F#nt! Why Typography Matters for Mobile Marketing. Related articles Design Essentials: The Assets You Need to Master Any Task Typography Matters: Harness the Power […]

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Is Podcasting the Most Underrated Content Marketing Tactic?

As an avid podcaster for a year and a half now, I’m inclined to say “yes!” Is Podcasting the Most Underrated Content Marketing Tactic? | Convince and Convert: Social Media Strategy and Content Marketing Strategy. Related articles 8 Unique Marketing Strategies To Grow A Podcast To the Top of iTunes The Most Underrated Digital Marketing […]

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Podcast Episode: “Go Direct!” with Guest Jim Kukral

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 79 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the most vital component of any storytelling venture: the human element. (Need to get caught up?) On today’s […]

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Who is Your Content Marketing Targeting?

It’s always important to keep in mind the “who” on the other end of the “what” that is your content marketing: Who is Your Content Marketing Targeting? Related articles Brave Target Toss Target Coupon Match Ups – Week of 7/6 Unlock Summertime Journey With Target!

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Network on Social Media and See More Blog Shares

Business-with-Social-Networking

Are you blogging, but failing to see very many shares? It’s actually quite common, especially for new bloggers. What to do? As the author of this article explains, connecting and networking on social media platforms really pays off! So first, you may be wondering what social networks are. The author defines them as such: Social Networks […]

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Podcast Episode 077: Why Storytelling?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 77 of the Content Marketing Podcast! If you joined us for last week’s podcast, you were in for a treat: content marketer extraordinaire Sally Hogshead stopped by to talk about her new book, How the World […]

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Our Content Marketing Failures – An Embarrassing Introspective

Our Content Marketing Failures – An Embarrassing Introspective - B2B Content Engine, Inc.

Kudos to Andy Detweiler and the B2B Content Engine Team for sharing their biggest content marketing failures as an admonition for the rest of us: Our Content Marketing Failures – An Embarrassing Introspective – B2B Content Engine, Inc.. Related articles B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges Meet 9 Of The Most […]

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