Our average attention span is 8 seconds. The average attention span of a goldfish? 9 seconds. WHAT?! That’s a statistic that will open your eyes. How do you capture your target audience’s attention in 8 seconds? Maybe I’ll just talk to my fish (my husband talks to our Beta all the time). Following are some […]
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Content marketing is one of the longest running ways to market to your audience, but it’s certainly not always the easiest. Making mistakes can happen to even the best writers. If you think that your content isn’t doing what it’s supposed to, check out of some of the possible mistakes you may be making with […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 88 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the top 10 reasons you might want to consider outsourcing your content marketing. (Need to get caught […]
Looking for one good tactic to drive traffic to your blog? How about 64 of ‘em, courtesy of Jeff Bullas? 64 Tactics to Drive Traffic to Your Blog – Jeffbullass Blog. Related articles 6 Key Business Goals Thought Leadership Will Help You Achieve Introducing: Slow Viral Content Content Marketing on the Internet and Beyond: Simple […]
September is National Yoga Month, the one month out of the year dedicated to spreading the word about the health benefits of a regular yoga practice. I’ve been practicing yoga in one form or another for over 15 years, and I’ll never forget the conversation that took place when I returned from my first class: […]
With so much content on the Internet, the question of whether or not people actually read the content you write is left unanswered. It may be a question better left unanswered because you want to continue writing articles for marketing purposes, but how can you make the information matter? Engaging Articles Only write what you […]
A new study shows that B2B marketers continue to lag behind in connecting content marketing to business value: Study Shows B2B Marketers Continue To Struggle with Successful Content Marketing. Related articles It Should be a No-Brainer: Online Customers Want Better Experiences 10 Habits of Highly Successful Online Students
“Why is it that some blog posts generate a ton of traffic and social conversation, while others just sit there?” A very good question, and one that bloggers have been posing since the dawn of the blogosphere. While there’s no single magic formula for an irresistible blog post, a good blogger knows that certain elements […]