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FTQ: Are E-Newsletters Even a Thing Anymore?

With all the chatter about Facebook, LinkedIn, Twitter, … and now Snapchat, Ello, and countless other newcomers to the social media space, the old standby e-newsletter seems almost quaint. Does it even deserve a piece of the content marketing pie anymore? Check out today’s SlideShare to find out why the answer is an unequivocal “Yes!” […]

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24 Untapped Ways to Get Blog Post Ideas

Great ideas to tap into the next time you’re stumped for a blog post topic: 24 Untapped Ways to Get Blog Post Ideas | Digital Philippines.

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The ABCs of using Content Marketing in Recruitment

Hiring the best talent is vital to ensure your startup achieves the intended result.  People are lifeblood of every business, however large or small, and therefore recruiting, retaining, and motivating right kind of employees is of utmost importance.  Content Marketing has emerged as a capable tool to source such candidates. Here is how the current […]

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Podcast: Email and Social: Do You Really Need Both?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 91 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how to make sure your e-newsletter steers clear of the dreaded spam filter. (Need to get caught […]

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Why You Need to Advertise Your Google+ Posts

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If you think Google+ is the wrong platform for your brand, you might want to think again. Earlier this year, Google launched it’s new advertising platform, +Post Ads. This new advertising platform enables brands to advertise their content on Google+ through AdSense, making it possible for brands to create advertisements that spark online engagement. So […]

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Happy Birthday to My Favorite 4-Year-Old!

Yes, it was four years ago tomorrow — October 15, 2010 — that a certain copywriter walked out of her corporate office for the last time, driven by a dream of helping businesses grow their bottom line not by pummeling the public with marketing messages, but by sharing content that resonates with their ideal clients. […]

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Top Tips for Internet Marketers

Internet Marketing

In order to be successful with internet marketing, you have to be prepared to put in a lot of time and hard work and you have to be ready to face some failure and downfalls. You won’t always get it right the first time, and for some people, it takes a number of months or […]

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Top Twitter Chats to Take Part In

Top Tweet Chats

I love Twitter. I love Tweet Chats even more. Tweet Chats allows you to have short, fast and fun conversations with people around a certain topic. Recently, Brian Fanzo of Broadsuite put together a great list of the top 16 Tweet Chats that help to build communities. Building communities takes time and a lot of […]

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Podcast Episode 091: How to Steer Clear of the Spam Filter

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 91 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed whether e-newsletters are a thing of the past … or the future. (Need to get caught […]

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10 Tweetable Tips for Engaging E-Newsletters

Your e-newsletter can be your greatest asset when it comes to building audience relationships. To help you make the most of this weekly or monthly opportunity, we’ve put together 10 tweetable tips that can take your publication— and your open rates — from meh to marvelous. Respect your audience; remember, you are there by invitation […]

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Podcast: Are E-Newsletters a Thing of the Past … or the Future?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 90 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about ways you can set your content marketing team up for success. (Need to get caught up?) […]

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Do You Catch Typos in Your Blog Posts? I didn’t think so.

Do You Catch Typos in Your Blog Posts? I didn't think so.

Misspellings and grammatical errors are my pet peeves. Not only are they unprofessional, to me it shows lack of education. So what do I do when someone points out a typo on my site?  Absolutely freak out. Everyone makes typos on their blog. Everyone makes typos that they don’t catch. You can read over something […]

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Why the E-Newsletter Is Dead … and Why That’s a Good Thing

Ah, yes, I could hear the protestations from here as you read that title … “But what about 91 percent of consumers checking email daily?” … “What about $40 in business generated from every $1 spent on email?” … “What about 70% of consumers saying they always open emails from their favorite companies?” Relax, Sparky. […]

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4 Quick Ways to Generate Fresh Content

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If you have visited the movie theatres recently, you will notice they are beginning to remake many of the classic films you remember as a child. This is because generating new and fresh content seems almost impossible. Fear not – everything has not been done already. If you’re looking for a new angle or new […]

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Avoiding Filler Content with 4 Easy Tricks

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Have you ever read an article and left thinking you not only wasted your time but had no idea what the writer was talking about? Much of that has to do with too much filler content. With four easy tricks, you can avoid using filler content in your articles and provide useful advice to your […]

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Podcast Episode 089: How to Set Your Content Team Up for Success

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 89 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about 10 types of professionals other than writers to whom you can outsource certain aspects of your […]

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