Are you blogging, but failing to see very many shares? It’s actually quite common, especially for new bloggers. What to do? As the author of this article explains, connecting and networking on social media platforms really pays off! So first, you may be wondering what social networks are. The author defines them as such: Social Networks […]
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Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 77 of the Content Marketing Podcast! If you joined us for last week’s podcast, you were in for a treat: content marketer extraordinaire Sally Hogshead stopped by to talk about her new book, How the World […]
Kudos to Andy Detweiler and the B2B Content Engine Team for sharing their biggest content marketing failures as an admonition for the rest of us: Our Content Marketing Failures – An Embarrassing Introspective – B2B Content Engine, Inc.. Related articles B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges Meet 9 Of The Most […]
We’ve all seen those TV ads. Image after image of sad, lonely puppy faces scroll past our eyes as a violin wails softly in the background, while Sara McLaughlin begs us to open our homes to these abandoned four-legged angels. For many years, tear-jerking spots like these were the standard for Melbourne, Australia–based organization The […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 76 of the Content Marketing Podcast! Today we’re thrilled to welcome a very special guest to the podcast: Sally Hogshead, author of one of our favorite books, Fascinate: Your 7 Triggers to Persuasion and Captivation. Sally has […]
So you have just finished crafting that excellent blog post. You are excited to share it with the world, and you have read it several times through. Everything looks and sounds great. You hit that publish button, waiting and hoping to have some comments and shares on the post, but nothing really happens. Do you […]
Do you notice how some B2B companies still employ traditional B2C-oriented marketing strategies in reaching out to their target audience? In spite of today’s apparent thirst for information – especially for business prospects – it’s rather surprising to think that these marketers still stick with a persistently aggressive marketing voice that says: “Sell, sell, sell.” […]
It’s the little things that separate successful bloggers from the wanna-be’s, and we’ve condensed some of our best advice into 10 tweetable tips, just for you: Get to know your audience and blog about the topics that interest them (Tweet this) Insert at least one visual into every blog post to add interest to your […]
Content marketing is nothing new. Businesses have always been looking for ways to create great posts, videos, images for their websites blogs that will create positive impressions and attract more customers. However, until now, most of the content was in the form of articles and blog posts that were left stale in article directories. Modern […]