Content Marketing

Content marketing is not a one size fits all. You must continually perfect your craft of writing. Providing value and a great user experience should be your first priority when it comes to an effective content marketing strategy. This section will give you the expert content marketing tips you need.

5 Tips to Start the Conversation on your Facebook Business Page

Aug 28 2015 | Written by : Karen Repoli| 5 |
HIT Virtual

When you post status after status on your Facebook business page, with no likes or comments do you feel like you’re in a deserted town with crickets chirping?  Even with over 500 fans on your page, it can be oh so quiet, empty and lonely there.  You know all of those people exist.  You can see the

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Jeffrey Hayzlett on “Think Big, Act Bigger!” on the Content Marketing Podcast

Aug 27 2015 | Written by : Rachel Parker| 3 |
JWH_AuthorPic2012

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 137 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some strategies for segmenting your B2B blog audience. (Need to get

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How to Segment Your B2B audiences from the Content Marketing Podcast

Aug 20 2015 | Written by : Rachel Parker| 8 |
SEGMENTING

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 136 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall Mike Fishbein shared with us the guest blogging strategies that got him featured on

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Aim for Better Opportunities with these IT Lead Generation Boosters

Aug 20 2015 | Written by : Barbara Mckinney| 3 |
lead-generation-services2

There is a need to boost IT lead generation  as quality sales leads pose a major challenge for the IT services sector this 2015. However, you are not going to achieve them merely through simple branding adjustments and manpower investment. On the other hand, there are wiser options to consider in boosting

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Become a recognized thought leader through writing and publishing content

Aug 19 2015 | Written by : Karen Repoli| 1 |
Become a thought leader through writing

The definition of an authority or thought leader is essentially a well-known, recognized expert in a given niche. Since expert knowledge is required it follows that becoming an authority isn’t easy, and usually involves many years of learning and building a reputation. For someone who’s involved

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What You Can Learn from 3 Brands That Are Rocking Their B2B Blogs

Aug 18 2015 | Written by : Rachel Parker| 4 |
rocking-b2b-blog

  Think B2B blogs have to be tedious, uninspired snoozefests that are destined to gather cobwebs? These three B2B brands are proving otherwise: 1. Caterpillar Yes, the same folks who make that huge equipment you see on farms and at construction sites are, believe it or not, quite the blogging rock

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Guest Blogging With Mike Fishbein from Content Marketing Podcast

Aug 13 2015 | Written by : Rachel Parker| 3 |
Mike Fishbein

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 135 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we had a terrific chat with author and fellow podcaster Todd Henry on his new

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4 Elements of Connecting with Others

Aug 11 2015 | Written by : Mandy Edwards| 8 |
4 Elements of Connecting with Others

We are all in relationships with each other – we’ve all connected one way or another. It could be someone in your field you’ve met via LinkedIn or someone you admire you’ve been tweeting with. Connecting with others is a big topic. You can find article after article about making friends,

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Does Content Really Matter in B2B Marketing? FTQ

Aug 11 2015 | Written by : Rachel Parker| 5 |
does-content-matter-in-b2b

Ever wonder if if this whole content marketing thing is worth the effort for B2B marketers? Today we’re continuing our series called FTQs (Frequently Tweeted Questions) with a SlideShare just for you: FTQ: Does Content Really Matter in B2B Marketing? from Content Marketing Podcast Got a question

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Going Beyond Social Media for Blog Promotion

Aug 10 2015 | Written by : Karen Repoli| 7 |
Beyond Social Media

“Just because you have a blog doesn’t automatically mean you’re going to get traffic. Blog does not equal traffic.” ~ Neil Patel One of my first recommendations regarding Content Marketing is to start blogging. Or, if you are already blogging, start being consistent. You should blog at least

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Content Marketing Podcast 134: Todd Henry Speaks “Louder Than Words”

Aug 6 2015 | Written by : Rachel Parker| 5 |
th3-lr

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 134 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the rise of the mobile content consumer and what it means for us content

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B2B Content Marketing: Who Is Your Audience … Really?

Aug 4 2015 | Written by : Rachel Parker| 3 |
SM B2B Content Marketing

When I ask a B2B content marketing manager who his or her target audience is, I’ll often hear an answer along the lines of “Our target audience? Sure, we’ve got that nailed down. We want to reach publicly traded companies in the oil and gas industry with at least 2,000 employees who

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