Content Marketing

Content marketing is not a one size fits all. You must continually perfect your craft of writing. Providing value and a great user experience should be your first priority when it comes to an effective content marketing strategy. This section will give you the expert content marketing tips you need.

Mobile Content: 10 Surprising Stats

Jul 28 2015 | Written by : Rachel Parker| 2 |
10 Surprising Stats About Mobile

  This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing dominance of the mobile Web and what we as content marketers need to know. Recently I was having coffee with a colleague and the topic came around to the

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If you want to pitch me an article, PLEASE do not do these things…

Jul 27 2015 | Written by : Mandy Edwards| 2 |
If you want to pitch me an article, PLEASE do not do these things...

As the owner of a website that publishes blog posts and articles, I get emails just about daily from people wanting to publish on my site. In fact, it got so bad I set up a separate email address for it. There’s nothing wrong with pitching an idea or an article already-written to someone for publication

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Promoting Tech Products: Three Aspects of B2B Telemarketing you Wouldn’t Want to Compromise

Jul 27 2015 | Written by : Barbara Mckinney| 2 |

Telemarketing is no easy task, but B2B marketers know better than to exclude it from their lead generation and appointment setting campaigns. As you might have guessed it, telemarketing continues to provide effective results for companies from various industries, particularly the IT, software and tech

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Is your content irresistible?

Jul 27 2015 | Written by : Karen Repoli| 3 |
7 Secrets of Irresistible Content

I read an excellent article recently in Entrepreneur.com, 11 Secrets of Irresistible People by Travis Bradberry. It started me thinking how some of these secrets can and should apply to your content marketing. Based on the article, I created these 7 Secrets of Irresistible Content. Follow the Platinum

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Using PPC to Acquire Thought Leaders on Your Team

Jul 24 2015 | Written by : Misty Mouhis| 8 |
PPC-pay-per-click

In today’s business world, you need to find every advantage that you can if you want to beat your competition. In order to do that, you have to have the right people on your team – people who can come up with new ideas that will help to shape your business in a positive way. These people are

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Busted! Top 3 Myths About Promoted Content. Content Marketing Podcast

Jul 23 2015 | Written by : Rachel Parker| 2 |

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 132 of the Content Marketing Podcast! [If you joined us for last week’s podcast, you’ll recall we discussed the growing popularity of streaming video apps Meerkat and Periscope,

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4 Reasons Social Media Marketing May Not Be Working for Your Business

Jul 22 2015 | Written by : Mandy Edwards| 3 |
4 Reasons Social Media Marketing May Not Be Working for Your Business

You can make social media marketing work. I’m not going to lie – it’s hard and does take time, but it can work. I come across business owners everyday who struggle with using social media in their business’ marketing plan. I eat, live and breathe it so it’s like second-nature to me, however

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Top 10 Indispensable Social Media Tools For Content Marketers

Jul 22 2015 | Written by : Lynn Foster| 2 |
Top 10 Indispensable Social Media Tools For Content Marketers

Most of the time content managers do only what they know better and that is creating content. But in this commercial era, unpromoted texts have a short life. And thus, writers’ work does not get to be known by anybody. This is a huge problem when we talk about writing as a business. As a consequence,

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7 Easy Ideas to Improve Your Blog

Jul 20 2015 | Written by : Mandy Edwards| 2 |
7 Easy Ideas to Improve Your Blog

If you are not blogging for your business, you are missing out. By publishing fresh, new content on a consistent basis, you are giving people a reason to come back to visit your site. The more people to your site means more traffic, which means more opportunity to convert them into loyal fans and one

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Top 7 Trending SEO Tools for 2015

Jul 20 2015 | Written by : Ammar Dahodwala| 4 |
Top 7 Trending SEO Tools for 2015

How These 7 SEO Tools Can Be Helpful to You In Your SEO Campaign? Content and SEO are the terms highest discussed by bloggers, marketers, business owners, and by simply anyone who owns a website. This is because both are the crucial elements for the success of any online business, as they are meant to

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Help! I’m Starting a Business – Where Do I Start?

Jul 15 2015 | Written by : Mandy Edwards| 2 |

Once you’ve decided to start your own business (or take over an existing one), you are catapulted into a world of excitement and stress. Don’t get me wrong – it’s awesome being a business owner. All the good outweighs the stress you’ll have (at least that’s what I tell myself ). However,

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Writer’s Block Really Stinks

Jul 8 2015 | Written by : Mandy Edwards| 1 |
Writer's Block Really Stinks

Today is more of a confession than an article. See, as of lately I have been struggling with writer’s block. And it sucks. Really. I know you’ve been there. We all have been. It comes time to write and your brain is nothing but a blinking cursor on a blank screen. You try hard to come up

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