The travel industry can be very lucrative if you set yourself up in the proper manner. Of course, branding is very important here especially when it comes to delivering a certain message to your clients. Depending on who your target audience is, you’ll need to design the interiors of your agency in a certain manner. […]
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When you turn on the television to watch the evening news, are your local reporters and anchors representative of the population you live in? How about the commercials? The programming? Let’s use the movie business as an example. Recent reports show that Hispanics have accounted to 20 percent of opening weekend box office sales. It […]
Because there is so much noise in cyberspace, if a marketing plan for a company or product does not include transmedia, the potential for being heard is lessened. Ultimately, it isn’t about throwing up a Facebook or Google Plus page, having a profile on LinkedIn or a Twitter and YouTube account. Yes, all five of […]
Advertising at an exhibition can be an incredibly effective way of directly engaging with your target audience. Your choice of exhibition design, layout, location, text and display graphics will all be integral in ensuring you either stand out from the rest of your competition, or just anonymously blend in with the countless other uninspired exhibits. […]
”Can I really outsource my content marketing?” I hear this question often when I’m out and about talking with corporate marketers and small business owners, and my answer is an enthusiastic “Yes! … As long as you choose the right outsourcing partner.” Just like outsourcing your accounting, your website design, and other services, outsourcing your […]
The article gives out the guidelines to help choose the right car shipping company. It’s no secret that cars are prized possessions of most of the households. Most other times, cars help us realize our basic needs in frugal manner and get our daily chores done. So, it makes a lot of practical sense while […]
There is no substitute for experience. I hope you would agree with that statement. Part of my job as a curator, is to be a facilitator. I honestly derive a great deal of satisfaction remaining if you will, in the background and making introductions. Yes, I like to get people shaking hands and talking. And […]
Each year, Forbes magazine compiles a list of the most outlandish resume mistakes that job applicants make. It’s a fun read, unless you’re one of the bumblers being highlighted. Here are a few of the 2013 highlights: • Citing video gaming as ‘leadership experience’ • Submitting a CV in music video format • Listing time […]
Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 80 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with author, entrepreneur and renowned speaker Jim Kukral about his latest book, Go Direct! The Content Creator’s Guide to […]
Furniture is the most essential element that is required to create a living space. How much furniture one decides to put in a home is subject to personal choice but that being said there is a minimum amount that is required to make a house habitable. While for most people having access to this furniture […]
Motivating employees to put in an extra effort to reach achievements beneficial for the company as a whole, is a challenge faced by most CEO’s and business managers. There are a wide range of incentives available to motivate people into action, and these incentives can usually be divided into two groups: intrinsic and extrinsic incentives. […]
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