Category: Content Strategy

How To Find Content For B2B Marketing

Jul 21 2016 | By: David Reimhe.. | 11 |
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B2B Content Marketing Ideas

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.  She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly

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How and Why to Curate Content onto Internet Billboards

Jul 18 2016 | By: Tom George | 22 |
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Why Content Curation

  We needed a good curation post. It was long over due. I got to thinking. Why not do a post on how and why to curate content on Internet Billboards. We have countless articles and resources about curation. If you are new to curation, or not exactly sure

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Four Techniques To Increase Content ROI

Jun 16 2016 | By: Graeme Caldw.. | 12 |
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books

We’re all in the publishing business now. For a business to be successful online, it must publish and share content of interest to the leads it wants to visit its site. Valuable content helps businesses drive traffic, generate social media engagement, and build

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4 Types of People you Need in your Content Marketing Team

Jun 10 2016 | By: Niraj Ranjan | 17 |
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Group of Multiethnic Busy People Working in an Office

A truly good team consists of all types of people, balancing each other out in their strengths and their weaknesses. They must be playing those roles within the team which can throw a spotlight on their talents and abilities. Group of Multi-ethnic Busy People Working

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Color Psychology In Branding Revealed By DUBAI MONSTERS

Jun 8 2016 | By: Saher Naseem | 12 |
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The-Science-of-Using-Colors-in-Branding_header (1)

Color psychology is the study of how colors affect human behavior. Psychology of colors triggers persuasion which is considered as a critical aspect of marketing and branding. Conversions are only possible when appealing visuals carry the right essence of the brand.

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5 Undeniable Reasons why Visual Content is the Best

Jun 5 2016 | By: Vikas Agrawa.. | 20 |
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why visual content matters by Infobrandz

It is a well-known fact that humans are visual beings. Indeed, anyone who has ever used the internet to sell things, run a blog or simply promoted a business on social media would confirm the power of visuals. As human beings, we often find ourselves browsing

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How to find and manage quality freelance content writers

May 31 2016 | By: James Cummin.. | 8 |
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Freelancer working away

Quality freelancers are worth their weight in gold Creating content takes a lot of time. This is especially true if you are looking for a constant stream of fresh, valuable content. Most webmasters don’t have the time, or perhaps the aptitude, to write the required

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Make your business iconic with successful branding

May 26 2016 | By: Debojit Kund.. | 15 |
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branding

A website plays a vital role for your business. Even traditional brick and mortar businesses are now struggling to cut a niche on the online platform to target the new generation of customers. Online branding, therefore, has become a major aspect of a company’s

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Why You Need A Solid Content Marketing Strategy

May 26 2016 | By: Ibtisaam Gan.. | 15 |
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Team of smiling young business people working in the office and communicating on a meeting.

Investing in a solid content strategy has become, over time, a key aspect of any business’ marketing plan, as the days of just randomly posting to social media platforms are long gone – as well as the days of updating your website’s content every six months

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Thom Talk – Interview 7 – Raz Chorev from OrangeSky

May 10 2016 | By: Tom George | 14 |
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Thom Talk banner

CMO’s ARE THE STRONGEST COMPETITIVE FORCES TO DETERMINE THE PROFITABILITY OF AN INDUSTRY Grant Thom Talks to Raz Chorev from Orangesky.com.au who has launched a new model of CMO’s for business In order to survive, business have to understand and respond

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How Wireless Gadgets Make A Miracle

May 9 2016 | By: Tim Mccallan | 7 |
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logo

“First, we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we’ve realized it’s

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Granify competitors

Apr 29 2016 | By: Azaleea Cadi.. | 6 |
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Retargeting.BizvsGranify

Remarketing is one of the hottest concepts of the moment and a lot of companies are considering it. And the best part is that the offer is pretty big, so they can choose from a few excellent services. Still, this choice can be pretty hard, especially if you’re

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Mistakes to avoid when starting a retargeting campaign

Apr 26 2016 | By: Azaleea Cadi.. | 10 |
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Mistakes to avoid when starting a retargeting campaign

Potential customers visit your site but leave without converting. Later, they surf the web and find your ads appearing online, your ads recapture their interest, bringing them back to your site and woohoo, potential customers turn into happy customers! That’s

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Amp Up Your AUTHOR Blog with These Photography Tips

Apr 5 2016 | By: Shariq Toor | 3 |
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Colombo, Srilanka - 09 July, 2015: Pretty girl photographed herself on a mobile camera

Those who run a blog understand how important great content is to grow readership and ensure the blog becomes profitable; after all, the content makes the blog. Equally important to the success of a blog is everything else like the design, the navigation, and the

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Social Media is about Quality NOT Quantity!

Apr 1 2016 | By: Narcis 'Nach.. | 19 |
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Marketing.net.co - Quality-vs.-Quantity

I thought I would write a quick post as I’ve noticed a couple of trends emerging in the social media spectrum that need to be addressed. If you’re using social media from a business or personal point of view – the below post will disrupt and

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B2B, B2C

5 Principles of Psychology that Should Guide Your Online Marketing Strategy

Mar 30 2016 | By: Diana Beyer | 21 |
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Training neuroscience development concept as a group of cog wheels and gears shaped as human heads with information transfer as a technology brain symbol or psychology exchange success.

Psychology became a science in the late 1800’s. Ever since that time, human behavior has been a field of study, not just as a science, but as a factor in business and marketing too. Understanding what motivates humans to behave the way they do, especially as

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B2B, B2C

The Next Revolution Will Not Be Televised, But Instant-Messaged

Mar 23 2016 | By: Tom George | 9 |
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f0869f75-38d9-43da-a1e0-6edab7e17976.jpg

eMarketer released its Media Usage Around the World report this month. If you love data and stats, this is one for you. Also check it out if you’re in charge of figuring out where to place your next bet for connecting with where your consumers already are. Here

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Telecom Companies says Content Marketing is ‘WORTH’ their Fortune

Mar 21 2016 | By: Barbara Mcki.. | 8 |
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How-Helpful-is-Multi-Channel-marketing-to-generate-You-Telecom-Leads

Different people have different definitions of Content Marketing, but the bottomline is, it’s the use of storytelling to build relationships with consumers by providing them with something entertaining or useful. That’s it. It’s simple, and it’s not new.

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Facebook Teams With Automattic the Parent Company of WordPress for Plugin for Instant Articles

Mar 7 2016 | By: Tom George | 5 |
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instant-articles-wordpress-hero1

If you haven’t heard Instant Articles are here from Facebook for a select few publishers, and will be rolled out to everyone April 12, 2016. In anticipation of the demand, Facebook has teamed up with Automattic, the parent company of WordPress, to create

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Feed that Email List – It’s Starving

Mar 4 2016 | By: Ethan Dunwil.. | 4 |
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Feed-Your-Leads

Your email list is not growing as it should. You think you’re doing all the right things. You have a great blog with lots of good content; you are publishing regularly; you are driving people to your site from your social media platforms, but then it ends. People

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