Category: Content Strategy

Content Marketing Strategy: Getting the most of old content

Sep 9 2016 | By: Judy Caroll | 4 |
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type writer

It is no secret that in this business, information, tips, and tricks evolve and change, quite literally, faster than one can convert a quality lead into a sale. What may be a novel idea now will be reduced to an afterthought in a matter of months. That’s why

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12 Blogging Mistakes Made By Beginner Bloggers

Aug 29 2016 | By: ele gonzalez | 19 |
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Top Tips from Blogging Experts for Beginners

I’ve heard blogging referred to a couple of times recently as a mixture between an art and a science. If this is true (and I think it is), there’s no ‘right way’ to approach blogging if you want to be successful. There are plenty of people who’ve done

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The Content Inc. Model – Q&A With The Godfather of Content Marketing, Joe Pulizzi

Aug 4 2016 | By: David Reimhe.. | 33 |
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Content Marketing

Recently, Joe and I came together to talk about Content Inc. and the Content Inc. model. Although the interview took place during a podcast, Joe says he was, in fact, wearing his trademark orange. Here are the highlights for this great Q&A session with the

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B2B, B2C

5 Keys to Successful Brand Partnerships

Aug 2 2016 | By: Tom George | 9 |
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Image Credit: talentedladiesclub.com

Brand partnerships can be valuable for both brands and consumers. What is a brand partnership? It’s two brands working together, where the brands share similar audiences and have aligned, non-competing missions – for example the Go Pro/Red Bull creation, “Stratos,”

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One Content Writer To Another: Daily, Weekly, and Monthly Guide

Jul 29 2016 | By: Jacob James | 11 |
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Writing is a great profession. You just have to write whatever comes to your mind and you are paid money for it. Great. Being a professional content writer for an SEO firm, you have to produce the quality content daily and then the job becomes less cool in seconds.

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CRO is Almost Equal to the Mutual Funds; No Guarantees

Jul 28 2016 | By: johnsmith | 10 |
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CRO-is-Almost-Equal-to-the-Mutual-Funds-No-Guarantees

Conversions. All the content, debate between the intent and keyword, backlinks, on-page SEO, off-page SEO and it all comes to one thing; conversions. Being a content writer, I always think that I am the most important member of my SEO team and without content,

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Five Issues to Consider Before Launching an International Website

Jul 28 2016 | By: Lee Flynn | 11 |
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An Important Project Planning any Internet site usually involves considerable care and attention to detail. Although every website potentially becomes international in the sense that visitors from around the world will gain access to the information posted there,

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How To Find Content For B2B Marketing

Jul 21 2016 | By: David Reimhe.. | 11 |
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B2B Content Marketing Ideas

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.  She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-author of Marketing In the Round, and is co-host of Inside PR, a weekly

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How and Why to Curate Content onto Internet Billboards

Jul 18 2016 | By: Tom George | 26 |
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Why Content Curation

  We needed a good curation post. It was long over due. I got to thinking. Why not do a post on how and why to curate content on Internet Billboards. We have countless articles and resources about curation. If you are new to curation, or not exactly sure

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Four Techniques To Increase Content ROI

Jun 16 2016 | By: Graeme Caldw.. | 12 |
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books

We’re all in the publishing business now. For a business to be successful online, it must publish and share content of interest to the leads it wants to visit its site. Valuable content helps businesses drive traffic, generate social media engagement, and build

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4 Types of People you Need in your Content Marketing Team

Jun 10 2016 | By: Niraj Ranjan | 17 |
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Group of Multiethnic Busy People Working in an Office

A truly good team consists of all types of people, balancing each other out in their strengths and their weaknesses. They must be playing those roles within the team which can throw a spotlight on their talents and abilities. Group of Multi-ethnic Busy People Working

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Color Psychology In Branding Revealed By DUBAI MONSTERS

Jun 8 2016 | By: Saher Naseem | 12 |
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The-Science-of-Using-Colors-in-Branding_header (1)

Color psychology is the study of how colors affect human behavior. Psychology of colors triggers persuasion which is considered as a critical aspect of marketing and branding. Conversions are only possible when appealing visuals carry the right essence of the brand.

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5 Undeniable Reasons why Visual Content is the Best

Jun 5 2016 | By: Vikas Agrawa.. | 20 |
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why visual content matters by Infobrandz

It is a well-known fact that humans are visual beings. Indeed, anyone who has ever used the internet to sell things, run a blog or simply promoted a business on social media would confirm the power of visuals. As human beings, we often find ourselves browsing

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How to find and manage quality freelance content writers

May 31 2016 | By: James Cummin.. | 8 |
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Freelancer working away

Quality freelancers are worth their weight in gold Creating content takes a lot of time. This is especially true if you are looking for a constant stream of fresh, valuable content. Most webmasters don’t have the time, or perhaps the aptitude, to write the required

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Make your business iconic with successful branding

May 26 2016 | By: Debojit Kund.. | 15 |
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branding

A website plays a vital role for your business. Even traditional brick and mortar businesses are now struggling to cut a niche on the online platform to target the new generation of customers. Online branding, therefore, has become a major aspect of a company’s

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Why You Need A Solid Content Marketing Strategy

May 26 2016 | By: Ibtisaam Gan.. | 15 |
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Team of smiling young business people working in the office and communicating on a meeting.

Investing in a solid content strategy has become, over time, a key aspect of any business’ marketing plan, as the days of just randomly posting to social media platforms are long gone – as well as the days of updating your website’s content every six months

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Thom Talk – Interview 7 – Raz Chorev from OrangeSky

May 10 2016 | By: Tom George | 14 |
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CMO’s ARE THE STRONGEST COMPETITIVE FORCES TO DETERMINE THE PROFITABILITY OF AN INDUSTRY Grant Thom Talks to Raz Chorev from Orangesky.com.au who has launched a new model of CMO’s for business In order to survive, business have to understand and respond

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How Wireless Gadgets Make A Miracle

May 9 2016 | By: Tim Mccallan | 7 |
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“First, we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we’ve realized it’s

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Granify competitors

Apr 29 2016 | By: Azaleea Cadi.. | 6 |
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Retargeting.BizvsGranify

Remarketing is one of the hottest concepts of the moment and a lot of companies are considering it. And the best part is that the offer is pretty big, so they can choose from a few excellent services. Still, this choice can be pretty hard, especially if you’re

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Mistakes to avoid when starting a retargeting campaign

Apr 26 2016 | By: Azaleea Cadi.. | 10 |
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Mistakes to avoid when starting a retargeting campaign

Potential customers visit your site but leave without converting. Later, they surf the web and find your ads appearing online, your ads recapture their interest, bringing them back to your site and woohoo, potential customers turn into happy customers! That’s

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