Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

Content Marketing Podcast: 2015 Midyear Review

Jul 2 2015 | Written by : Rachel Parker| 0 | Share
2015 Midyear Review

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 129 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we wrapped our month-long focus on time management by sharing some tips around

Read More

Top 3 Myths About Working With a Content Marketing Agency. Busted!

Jun 30 2015 | Written by : Rachel Parker| 1 | Share
BUSTED

“There just isn’t enough time to get it all done!” I can’t tell you how many times I’ve heard this cry from my fellow marketers. As their teams’ workloads become heavier and heavier — and as budgets force them to do more with less — they feel powerless to start

Read More

Podcast Episode 128: Getting Outside Help

Jun 25 2015 | Written by : Rachel Parker| 2 | Share
Getting Outside Help

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 128 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall I shared my favorite time management system, David Allen’s Getting Things

Read More

Is Outsourcing Our Content Marketing Right for Us?

Jun 23 2015 | Written by : Rachel Parker| 1 | Share

In a perfect world, every marketing team would have more than enough time for creating and publishing brilliant blog posts and other evidence of their content marketing awesomeness, as well as staying engaged with their audiences, right? Alas, this is seldom the case. Bombarded by demands from all sides,

Read More

Getting Things Done for Content Marketers: Podcast Episode 127

Jun 18 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 127 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about one of the biggest obstacles to managing our time effectively:

Read More

Free Tool: Blog Post Promotion Checklist

Jun 16 2015 | Written by : Rachel Parker| 1 | Share
blog-post-promotion

  This month is all about time management here at Resonance, and a big part of mastering your schedule is getting your hands on the right time-saving tools. So, you’ve created a killer blog post, and of course you want to make sure the rest of the world knows about it. For many content marketers,

Read More

Podcast Episode 126: Time Management and Dealing With “Those People”

Jun 11 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 126 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some strategies for overcoming procrastination. (Need to get caught up?) This

Read More

What Are the Best Time-Saving Tools for Content Marketers? FTQ

Jun 9 2015 | Written by : Rachel Parker| 1 | Share
best-time-saving-tools

Ever notice that some content marketers seem to get it all done with ease while the rest of us struggle? Part of their secret is having the right tools. In today’s Frequently Tweeted Question (FTQ), I’m sharing my five favorite time-saving tools to help you make the most of every hour.

Read More

The Content Marketer’s Guide to Overcoming Procrastination (Podcast)

Jun 4 2015 | Written by : Rachel Parker| 1 | Share
overcoming-procrastination

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 125 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how to nurture your relationships with those subject matter experts (SMEs).

Read More

Here Be Dragons: How to Avoid the 5 Biggest Content Marketing Time Sucks

Jun 2 2015 | Written by : Rachel Parker| 3 | Share
Resonance Content Marketing

I do quite a bit of chatting with the fellow content marketers I meet during my out-and-aboutings, and one thing I always like to ask is “What’s your biggest challenge when it comes to content marketing?” The biggest offender by far? Not enough time. Hey, I get it. I’ve been there.

Read More

Podcast Episode 124: The 4 Keys to Strong SME Relationships

May 28 2015 | Written by : Rachel Parker| 2 | Share
The-4-Keys

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 124 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how to work with your subject matter experts (SMEs) in a way that won’t

Read More

5 Secrets to Help You Rock SME Interviews

May 26 2015 | Written by : Rachel Parker| 0 | Share

If we’re going to create quality content that grows our companies’ thought leadership, solid input from our subject matter experts (SMEs) is an absolute must. While some content creators may cringe at the thought of slogging through an interview with these folks, there are ways to get the

Read More

How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind: Podcast

May 21 2015 | Written by : Rachel Parker| 0 | Share
How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 123 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how involving your subject matter experts (SMEs) early on in your content

Read More

How Do I Get Buy-In From Our SMEs? FTQ

May 19 2015 | Written by : Rachel Parker| 2 | Share
FTQ: How Do I Get Buy-In From Our SMEs?

Every content marketing program needs support from subject matter experts (SMEs) … but how do you get them to buy in? In today’s Frequently Tweeted Question (FTQ), we’ve got 3 proven strategies to help you build solid, successful relationships with SMEs across your organization.

Read More

The Secret Sauce in Your Content Planning Process? SME’s

May 14 2015 | Written by : Rachel Parker| 1 | Share
secret_sauce

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 122 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some advice on setting your subject matter experts (SMEs) up for

Read More

The secret to finding the ideal SME is looking for five characteristics — the five parts of the idea SME’s anatomy

May 12 2015 | Written by : Rachel Parker| 0 | Share

  Subject matter experts (SMEs) play a vital role in any organization’s content marketing program. These wizards serve as our source for the raw material from which we spin our content gold, and our relationships with them are among our most valuable assets.   When many content marketers

Read More

How to Set Subject Matter Experts Up for Success: Podcast

May 7 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 121 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we had a terrific conversation about niche networks with Oilpro.com’s

Read More

Would your audience be willing to spend a “draft pick” on your content?

May 5 2015 | Written by : Rachel Parker| 0 | Share

If you know me, you probably know that I’m a bit of a football geek … okay, a lot of a football geek. And like so many of my brethren, I spent much of this past weekend watching young college hopefuls take the first steps in their pro careers at the NFL 2015 Draft. It’s a fascinating ritual,

Read More

Oilpro.com’s Joseph Triepke on Leveraging Niche Networks

Apr 30 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 120 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some advice on creating a script for your next piece of video content.

Read More

Video Content Marketing: 10 Tweetable Tips

Apr 28 2015 | Written by : Rachel Parker| 1 | Share

With the growing dominance of YouTube and the rise of Meerkat and Periscope, video content marketing is all the rage … but where you even start? We’ve got 10 tweetable tips to get you and your team going: Why Video? #VideoFact: Online video now reaches 60% of the U.S. population (Tweet this) #VideoFact:

Read More