Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

Why Your B2B Company Shouldn’t Be Blogging [Content Marketing Podcast 160]

Feb 4 2016 | Written by : Rachel Parker| 5 | Share
Why Your B2B Company Shouldn't Be Blogging [Content Marketing Podcast 160]

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed. Welcome to Episode 160 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we wrapped up our month-long focus on quality by talking about

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Why Every B2B Needs a Blog [Statistics]

Feb 2 2016 | Written by : Rachel Parker| 3 | Share
why-every-b2b-needs-a-blog_edited-2

Lately I’ve noticed a curious trend in inquiries I get from companies seeking our blogging services. Not only are they all B2B businesses — they’re all coming from niche B2B industries that I would never have pegged as would-be bloggers. But lo, these marketers are ready to open up their

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Why Your Content Team Needs a Quality Czar [Content Marketing Podcast 159]

Jan 28 2016 | Written by : Rachel Parker| 9 | Share
quality-czar

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 159 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared a tale of two speakers: a Catholic nun and a marketing guru,

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How to Write a Perfect Headline: Data-Backed Insights [Infographic]

Jan 26 2016 | Written by : Rachel Parker| 9 | Share
Fresh news

“Mommy, where do great headlines come from?” “Well, you see, sweetie, when a writer loves her content very much …” When most of us set out to create the perfect headlines for our insanely good content, we’re about as bewildered as the toddler wondering where the heck

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Content Marketing Podcast: What a Catholic Nun Knows About Storytelling … and a Marketing “Guru” Doesn’t

Jan 21 2016 | Written by : Rachel Parker| 3 | Share
catholic-nun-storytelling

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 158 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we took a look at the one thing we all must focus on in 2016 — quality —

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Setting S.M.A.R.T. Goals for Your Content Marketing This Year

Jan 19 2016 | Written by : Rachel Parker| 8 | Share
Setting S.M.A.R.T. Goals for Your Content Marketing This Year

“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra (tweet this) Now, I’m a football gal myself, but I can appreciate Yogi’s wisdom, accidental though it may have been. There’s a reason why we keep coming back to sports

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Content Marketing Podcast: Why Quality Is the New Black

Jan 14 2016 | Written by : Rachel Parker| 4 | Share
why-quality-is-the-new-black

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 157 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we looked at one of January’s biggest clichés — resolving to

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What IS Quality Content … Really?

Jan 12 2016 | Written by : Rachel Parker| 10 | Share
what-is-quality

“I know it when I see it.” – U.S. Supreme Court Justice Potter Stewart, Jacobellis v. Ohio (1964) When Justice Stewart penned the above words more than 50 years ago, he was talking about content. A very specific type of content: pornography. Having joined his fellow justices in an

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Content Marketing Podcast: Don’t Be a “Resolutionary”: Why Content Marketers Quit

Jan 7 2016 | Written by : Rachel Parker| 3 | Share
why-content-marketers-quit

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 156 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we looked back at the biggest developments in the content marketing world from

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What Content Marketers Can Learn from the TCU Horned Frogs

Jan 5 2016 | Written by : Rachel Parker| 4 | Share
What the TCU Horned Frogs Can Teach Us About Content Marketing

Photo credit: ESPN With his team losing 31–0 at halftime, Coach Gary Patterson knew just what he needed to do. He changed his shirt. After swapping his somber black long-sleeved turtleneck for a lightweight TCU-purple tee, he addressed the troops. Then they took the field and made football history. By

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Content Marketing Podcast: 2015 Year in Review and a Look Ahead to 2016

Dec 31 2015 | Written by : Rachel Parker| 6 | Share
ResonanceContent.com

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 155 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we took a break from our usual fare to take a look at the storytelling evolution

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10 Words We All Need to Stop Using in 2016

Dec 29 2015 | Written by : Rachel Parker| 10 | Share
ResonanceContentMarketing.com

  Yep, it’s that time of year. While you’ll never hear me utter “the R-word” — except to impart how much I deplore that resolution thing — I agree that the turn of a year is a good occasion to take out the trash and kick some old habits to the curb. Speaking of taking

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Don’t Become a Marketing Dinosaur: Infographic

Dec 22 2015 | Written by : Rachel Parker| 8 | Share
TheLadders_MarketingDino-banner

As we prepare to wrap up another year (already???), many of my marketing peers are turning their thoughts to what 2016 — and the years beyond — will hold for their careers. Not so long ago, staying relevant in the marketing world was a pretty easy task. As long as you kept an eye on your demographics

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Nepris CEO Sabari Raja on Content Marketing for the Classroom on The Content Marketing Podcast

Dec 17 2015 | Written by : Rachel Parker| 8 | Share
sabari-raja

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 153 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that author Shelley Roth stopped by to share gems of wisdom from her latest book,

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Holiday Video Content: 3 Fun (and Easy!) Ideas

Dec 15 2015 | Written by : Rachel Parker| 4 | Share

  Sure, Christmas is [gulp!] 10 days away, but you still have time to create and share some fun, holiday-themed video content with the folks in your audience. That’s the good news. The better news is, you don’t need to go hire a fancy agency to create a slick, high-concept video for

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Content Marketing Podcast: Shelley Roth on Give to Grow: 9 Principles for Conscious Business, Social Media and Life

Dec 10 2015 | Written by : Rachel Parker| 5 | Share
give-to-grow-podcast

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 152 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that video expert Frank Danna shared his insights on leveraging the power of microcontent

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Santa Claus: a Content Marketing Genius?

Dec 8 2015 | Written by : Rachel Parker| 7 | Share
Resonance Content

“‘Twas the night before Christmas …” “You better watch out, you better not cry, …” “Up on the rooftop, reindeer paws …” Just skim through the above lines and you’ll know exactly who I’m talking about, even though I haven’t mentioned his

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Unlocking the Power of Microcontent: Interview With Short-Format Video Expert Frank Danna: Content Marketing Podcast

Dec 3 2015 | Written by : Rachel Parker| 3 | Share
Frank Danna

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 151 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we commemorated our 150th episode with some reflections on what I’ve learned

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Amp Up Your Content Marketing With Podcasts: Infographic

Dec 1 2015 | Written by : Rachel Parker| 6 | Share
Infographic: Amp Up Your Content Marketing With Podcasts

  When we look back at 2015 — and yes, you know those retrospectives are coming — one of the biggest stories will be the renaissance of the podcast. As I’ve said many times before, podcasting is nothing new (I remember discovering podcasts circa 2005), and it never actually went away.

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Reflections on Our First 150 Episodes of the Content Marketing Podcast

Nov 27 2015 | Written by : Rachel Parker| 8 | Share
150-episodes-300x300

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 150 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that media attorney and blogger Travis Crabtree shared some insights on how

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