Content Curator Rachel Parker

These are the recent articles that have been curated on Internet Billboards by Rachel Parker. Be sure to check back soon to see what she will curate next. You can view her social media profiles from any post. Read her bio here to learn more about her.

About Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

Paid Social Media Posts:What You Need to Know

Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with everybody and their dogs getting on […]

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Highlights from Content Writers’ Bootcamp: Podcast

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 111 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall I shared my own personal process for creating quality content. (Need to get caught up?) On today’s episode, I’m […]

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10 Tweetable Tips for Content Writers

Heaven knows the life of a content marketing writer ain’t easy, so we’ve put together 10 tweetable tips, in no particular order, to make your job a little easier. Create a visual that represents your target audience persona and have it on your desk while you’re writing. (Tweet this) Check out @ScrivenerApp, a great tool […]

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Content Marketing Podcast: How I Write

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 110 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall I shared some gems of content writing wisdom from my all-time favorite resource, The Elements of Style. (Need to […]

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101 Words to Use Instead of “Amazing”

I’m calling it, folks: It’s time to retire the word “amazing.” Or at least put it out to pasture for a while. Over the last few years, this seven-letter word has become more over-used than a can of Aqua Net at an 80s fashion shoot. It’s an all-too-easy go-to that robs us of our creative […]

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5 Content Writing Tips from The Elements of Style – Podcast

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 109 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the four “faces” of the successful content marketing writer. (Need to get caught up?) On today’s […]

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10 Great Writers on Great Writing

As content marketing writers faced with a million different tasks — from keeping up with search algorithm changes to scouting for guest blogging opportunities — it’s seldom we get the chance to sit down and focus on our craft of writing. Fortunately, we’re not the first brave souls who have attempted to wrangle the written […]

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Podcast: The 4 Faces of the Content Marketing Writer

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 108 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about how content can fuel your B2B sales funnel. (Need to get caught up?) On today’s episode, […]

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8 Indispensable Tools Every Content Writer Needs – My Personal Favorites

Welcome to our Content Writers’ Bootcamp, a month-long series dedicated to helping you write insanely good content that audiences can’t resist. Stay tuned all month long for more mojo-bosting writerly advice! “The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.” – Confucius As content writers, […]

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Podcast: Using Content to Fuel Your B2B Sales Funnel

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 107 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we had a wonderful conversation on thought leadership with the Thought Leader Architect himself, Mitchell Levy. (Need to get […]

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Better B2B Content Marketing 10 Tweetable Tips

Not so long ago, content marketing was considered the domain of the B2C (business-to-consumer) world: fine for Starbucks, Nike, and Apple, but a total waste of time for those of us in the B2B (business-to-business) realm. Fast forward to 2015, and 86 percent of B2B marketers say they have added content marketing to their strategies […]

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Podcast Episode 106: Thoughts on Thought Leadership With Mitchell Levy

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 106 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared 5 surprising facts about B2B content marketing from a recent research study. (Need to get caught up?) […]

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Green Bay Couldn’t Win With Field Goals, and Neither Can Content Marketers

blogs.seattletimes.com For us NFL football fans, Sunday’s NFC Championship Game between the Green Bay Packers and the Seattle Seahawks was one for the ages. In the first half of the game, the Pack scored 4 times for a total of 16 points — 1 touchdown, 3 field goals — while the Hawks remained scoreless. Fast-forward […]

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Crap Content Is Dead. Long Live Quality!

crap content

First, the good news: 2015 is the year content marketing will claim its rightful place in the marketing mainstream. So if you’ve been reading this blog and following my advice, you’re on the leading edge of a huge wave. Don’t you look smart?! Now, the bad news: By the end of the year (more likely […]

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Podcast: Does Content Marketing Really Matter for B2B Businesses?

It’s always a pleasure to hear from my friend Raegan Hill. Not only is she one of Houston’s top marketing recruiters, but she’s also one of the best-informed people I know, always on top of current trends and developments. Whenever I hear from Raegan, I know I’ll get either (a) a juicy tidbit of strategic […]

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The (Future) Content Marketer: What to Look For

It’s always a pleasure to hear from my friend Raegan Hill. Not only is she one of Houston’s top marketing recruiters, but she’s also one of the best-informed people I know, always on top of current trends and developments. Whenever I hear from Raegan, I know I’ll get either (a) a juicy tidbit of strategic […]

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