Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

Choosing the Right Content Marketing Agency [Content Marketing Podcast]

May 26 2016 | By: Rachel Parker| 3 | Share
Business team standing against window with leader in front

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed   Welcome to Episode 176 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we welcomed special guest Erik Deckers to share

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29 Essential Content Marketing Metrics [Infographic]

May 24 2016 | By: Rachel Parker| 9 | Share
29-essential-content-marketing-metrics

  We all know that tracking our metrics is essential to any content marketing program. If we don’t know where we are compared to where we want to be, we’ll never know if we’ve gotten there … or how far we have to go, right? The problem for most of us is that there’s just

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Content Marketing Lessons from Fiction Writers with Erik Deckers [Content Marketing Podcast 175]

May 19 2016 | By: Rachel Parker| 9 | Share
Content Marketing Lessons from Fiction Writers with Erik Deckers [Content Marketing Podcast 175]

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 175 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we turned our attention to avoiding B.A.S. (Bad Agency

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“Serving at the Pleasure”: On “Blue Bloods” and Content Marketing

May 17 2016 | By: Rachel Parker| 10 | Share
"Serving at the Pleasure": On "Blue Bloods" and Content Marketing

(Photo: John Paul Filo/CBS ©2016 CBS Broadcasting Inc. All Rights Reserved.)   As I’ve shared many times, I’m a bit of a TV geek, and one show I never miss is CBS’ Blue Bloods. Sure, at its core it’s your basic cops-and-courts show — albeit with an interesting family dynamic

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5 Warning Signs of B.A.S. (Bad Agency Syndrome) [Content Marketing Podcast 174]

May 12 2016 | By: Rachel Parker| 3 | Share
5 Warning Signs of B.A.S. (Bad Agency Syndrome) [Content Marketing Podcast 174]

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed   Welcome to Episode 174 of the Content Marketing Podcast!   If you joined us for last week’s podcast, you’ll recall we welcomed Ron Ploof, author of the

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Avoiding Bad Agency Syndrome: The Experience Factor

May 10 2016 | By: Rachel Parker| 6 | Share
agency-experience

(Special thanks to my girl Sophie for helping out with this week’s photo!)   “Experience.” Ask 100 marketers what they look for in a content marketing agency, and I’ll bet at least 75 percent of them will bring up experience. And if we’re looking to avoid Bad Agency

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Storytelling Made Simple with Ron Ploof [Content Marketing Podcast 173]

May 5 2016 | By: Rachel Parker| 9 | Share
ron_ploof_headshot

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed   Welcome to Episode 173 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared share some tips for creating content

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Meet your new team member: the content librarian

May 3 2016 | By: Rachel Parker| 8 | Share
content-librarian

If you’ve ever seen my presentation Content Marketing: Driving Business in a Post–Mad Men World, the image above will no doubt look familiar. In that talk, I share my experience working as a librarian at the New Orleans Public Library during and just after college. I loved my job and I learned

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When Your Product Is Technical … And Your Audience Isn’t [Content Marketing Podcast 172]

Apr 28 2016 | By: Rachel Parker| 3 | Share
Happy young businessman typing on laptop at workplace with his colleague standing near by

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 172 of the Content Marketing Podcast! [upload technical-prodct-for-nontechnical-audience.jpg] If you joined us for last week’s podcast, you’ll recall

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Why your sales team needs to get with the content marketing program [Infographic]

Apr 26 2016 | By: Rachel Parker| 7 | Share
content-marketing-header

Image credit: SalesforceAll too often, we think of content marketing as strictly “a marketing thing,” when a truly rich, vibrant content marketing program involves everyone in the organization — particularly our brethren in business development. As we discussed recently on the Content Marketing

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Creating Content with Software Developers [Content Marketing Podcast 171]

Apr 21 2016 | By: Rachel Parker| 3 | Share
startup business, software developer working on computer at modern office

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 171 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared a dirty little secret — yes, an ugly truth

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How to rock OTC 2016 on a tight budget

Apr 19 2016 | By: Rachel Parker| 11 | Share
how-to-rock-OTC-2016-on-a-tight-budget

Photo credit: OTC   On May 2–5, 2016, thousands of professionals from the offshore oil and gas industry will gather in Houston to meet, learn, and network at the annual Offshore Technology Conference. Of course, these are not exactly happy times for the industry, with oil prices hovering around

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The Ugly Truth About DIY Content Marketing [Content Marketing Podcast 170]

Apr 14 2016 | By: Rachel Parker| 9 | Share
content marketing, marketing, outsourcing, budget

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 170 of the Content Marketing Podcast! [upload ugly-truth-about-diy-content-marketing.jpg] If you joined us for last week’s podcast, you’ll recall we shared some best

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Content Marketing for Technology: 10 Tweetable Tips

Apr 12 2016 | By: Rachel Parker| 10 | Share
content-marketing-technology-tweetable-tips

  Here at Resonance, we work with several clients in the technology field, and we’ve experienced first-hand the challenges of creating and implementing a solid content marketing strategy around technical products and services. Today we’re sharing just a few gems of wisdom we’ve

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Content Marketing Best Practices for SaaS Brands [Content Marketing Podcast 169]

Apr 7 2016 | By: Rachel Parker| 7 | Share
Apps Keys Shows Internet Application Or App

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 169 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed account-based marketing, also known as ABM, and why this

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Why I’m taking a poetry class

Apr 5 2016 | By: Rachel Parker| 4 | Share
why-im-taking-a-poetry-class

  April is the cruellest month, breeding Lilacs out of the dead land, mixing Memory and desire, stirring Dull roots with spring rain. – T.S. Eliot, The Waste Land   I’ll never forget the moment I discovered T.S. Eliot. Sitting in Mrs. Vasterling’s 10th grade English class

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Is Account-Based Marketing (ABM) the Future of B2B? [Content Marketing Podcast 168]

Mar 31 2016 | By: Rachel Parker| 3 | Share
Is Account-Based Marketing (ABM) the Future of B2B? [Content Marketing Podcast 168]

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 168 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared how email autoresponders can fuel your demand-generation

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The astronomical rise of podcasting [Infographic]

Mar 29 2016 | By: Rachel Parker| 2 | Share
growth-of-podcasting

When I sat behind a microphone to record Episode #1 of the Content Marketing Podcast in January 2012, I had no idea I was taking part in the rise of a global phenomenon. Fast-forward to 2016, and it seems everybody who’s anybody (or wants to be) has his or her own plot of land in the burgeoning

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