The Web Curated!
Rachel Parker, Owner and Chief Content Strategist of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.
Is there such a thing as “the perfect Facebook post?” Maybe, maybe not, but our clever friends at Salesforce.com have identified a few success factors that make some posts more successful than others. Check out their “blueprint” at What Does the Perfect Facebook Post Look Like? [Infographic].
Seems Pinterest is settling into its role as the Web’s hottest image-sharing site and focusing on upgrades that serve its users better. Find out how at New Pinterest Features | Social Media Today.
Social scientist Dan Zarrella is at it again — this time with hard data to help drive your engagement on Pinterest and Instagram: 8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram.
Very cool infographic to guide you through choosing the right social media platform(s) for your business: Brand Guide To The Most Effective Social Media Platforms For Marketing [INFOGRAPHIC] – AllTwitter.
It’s Friday, and that means another super-helpful video from Shelley Roth over at Springboard Social Media. Today Shelley has big news from Facebook about a new feature called Partner Categories, which lets you go even deeper in targeting your Facebook ads. Watch it here or give it a look on YouTube at Coming soon! Facebook Partner [...]
I’m sure Sally Field had no idea she was tapping into a huge marketing concept back in 1985 when she chirped, “You like me! Right now, you like me!” in her Oscar acceptance speech for Places in the Heart. But it’s true: when faced with a decision, we’re much more likely to decide in favor [...]
Groups continue to be one of LinkedIn’s most powerful opportunities for networking, but finding the right Group and using it correctly can be confusing. Thanks to Stephanie Sammons, posting over at Social Media Examiner, for giving step-by-step instructions for becoming a LinkedIn Group Ninja: How to Network Using LinkedIn Groups | Social Media Examiner.
Content marketing (at least, as we understand it today) is still relatively new … and with all new concepts, it has more than its share of misconceptions out there. Check out Jeff Bullas’ latest blog post for a rundown of the 12 biggest misconceptions and what makes them inaccurate: 12 Common Misconceptions about Content Marketing [...]
If you haven’t yet wished your mom a Happy Mother’s Day, Twitter has a message for you: say it, don’t tweet it! Read more at Twitter: Don’t you dare tweet your mom for Mother’s Day | Technically Incorrect – CNET News.
Let’s face it: Google+ isn’t going anywhere anytime soon, so we might as well buckle down and learn how to rock it like a rockin’ rock star. This post from Peg Fitzpatrick on the five traits of “kick ass Plussers” is a great place to start: Five traits of a kick ass Plusser.
One of the things I love about content marketing is that it’s equal parts artsy and techy. Check out this post from Marketing Daily on how to optimize your content for maximum social SEO benefit: MediaPost Publications Content Marketing Secrets To Boost Social SEO 04/08/2013.
(This post originally appeared on the Resonance Content Marketing Blog.) It’s no secret that the social Web has gone visual in a big way. According to recent research by HubSpot, images on Facebook receive 53% more Likes and 104% more comments than the average post. LinkedIn just launched new capabilities for adding visuals to your [...]
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