Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind: Podcast

May 21 2015 | Written by : Rachel Parker| 0 | Share
How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 123 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how involving your subject matter experts (SMEs) early on in your content

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How Do I Get Buy-In From Our SMEs? FTQ

May 19 2015 | Written by : Rachel Parker| 1 | Share
FTQ: How Do I Get Buy-In From Our SMEs?

Every content marketing program needs support from subject matter experts (SMEs) … but how do you get them to buy in? In today’s Frequently Tweeted Question (FTQ), we’ve got 3 proven strategies to help you build solid, successful relationships with SMEs across your organization.

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The Secret Sauce in Your Content Planning Process? SME’s

May 14 2015 | Written by : Rachel Parker| 1 | Share
secret_sauce

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 122 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some advice on setting your subject matter experts (SMEs) up for

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The secret to finding the ideal SME is looking for five characteristics — the five parts of the idea SME’s anatomy

May 12 2015 | Written by : Rachel Parker| 0 | Share

  Subject matter experts (SMEs) play a vital role in any organization’s content marketing program. These wizards serve as our source for the raw material from which we spin our content gold, and our relationships with them are among our most valuable assets.   When many content marketers

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How to Set Subject Matter Experts Up for Success: Podcast

May 7 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 121 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we had a terrific conversation about niche networks with Oilpro.com’s

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Would your audience be willing to spend a “draft pick” on your content?

May 5 2015 | Written by : Rachel Parker| 0 | Share

If you know me, you probably know that I’m a bit of a football geek … okay, a lot of a football geek. And like so many of my brethren, I spent much of this past weekend watching young college hopefuls take the first steps in their pro careers at the NFL 2015 Draft. It’s a fascinating ritual,

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Oilpro.com’s Joseph Triepke on Leveraging Niche Networks

Apr 30 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 120 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some advice on creating a script for your next piece of video content.

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Video Content Marketing: 10 Tweetable Tips

Apr 28 2015 | Written by : Rachel Parker| 1 | Share

With the growing dominance of YouTube and the rise of Meerkat and Periscope, video content marketing is all the rage … but where you even start? We’ve got 10 tweetable tips to get you and your team going: Why Video? #VideoFact: Online video now reaches 60% of the U.S. population (Tweet this) #VideoFact:

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Writing Your Video Script: Podcast Episode 119

Apr 23 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 119 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about why your video might need a storyboard and how to start creating

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FTQ: Video content marketing is nothing new, so why all the buzz?

Apr 21 2015 | Written by : Rachel Parker| 0 | Share

Video content marketing is nothing new, so why all the buzz? Check out today’s Frequently Tweeted Question (FTQ) to find out. Want to learn more about video content marketing? Join us TOMORROW for our next VIP Webinar, Action! Boost Your Brand With Video Content. Spaces are going fast, so grab

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How To Storyboard Your Video: Podcast

Apr 16 2015 | Written by : Rachel Parker| 3 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 118 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared the 5 questions you need to address before you even start to think about

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Mobilegeddon: Is Your Content Ready?

Apr 14 2015 | Written by : Rachel Parker| 2 | Share

Those clever folks at Google are at it again. In their mission to deliver a better experience for the searching public — a noble goal, make no mistake — they’re releasing another update that is making life … well, challenging for certain website owners. Since 2009, Google has been weighing

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How to Plan Your Video Content: Podcast

Apr 9 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player?Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 117 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the reasons why video deserves a prominent place in your content

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The Future of Mobile Video and Meerkat, Periscope

Apr 7 2015 | Written by : Rachel Parker| 2 | Share

If you’ve been following the latest scoop in content marketing universe over the past few weeks, chances are the names “Meerkat” and “Periscope” have crossed your radar at least a couple of times. Introduced at South by Southwest (SXSW) back in mid-March, Meerkat kicked

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Why Video Content? Podcast

Apr 2 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 116 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we wrapped up our “month of social media” with the Content Marketer’s

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Webinar Recap: Content Marketer’s Guide to Social Media

Mar 31 2015 | Written by : Rachel Parker| 0 | Share

  How do I know what content to share on social media? Do I HAVE to be on Facebook? Can I post the same content on all my social networks? How long should my social posts be? These are just a few of the questions we hear all the time from content marketers trying to make sense of the social

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Content Marketer’s Guide to LinkedIn:Podcast

Mar 26 2015 | Written by : Rachel Parker| 2 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 115 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared the “secret sauce” for content that rocks on Twitter. (Need

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LinkedIn Publishing 101

Mar 24 2015 | Written by : Rachel Parker| 0 | Share

“Why should I bother with LinkedIn? I’m not looking for a job …” If I had a nickel for every time I heard that from a would-be content marketer, I’d have … well, a whompin’ lot of nickels. Yes, when LinkedIn first came along way back in 2002 (!), it quickly became a

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Content Marketer’s Guide to Twitter: Podcast

Mar 19 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player?Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 114 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some best practices for rocking your content on Facebook. (Need to get caught

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Everybody Loves Snackable Content, But Don’t Forget the Main Course

Mar 17 2015 | Written by : Rachel Parker| 0 | Share

  Have you ever gone home from a party hungry? As if no matter how many jalapeño poppers, mac-and-cheese bites and salsa-laden tortilla chips you may have devoured, you still feel … unfed? Audiences for your content are like that, too. We can feed them tweets, Snapchats, and Vine videos all

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