Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

Mobile Content: 10 Surprising Stats

Jul 28 2015 | Written by : Rachel Parker| 2 | Share
10 Surprising Stats About Mobile

  This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing dominance of the mobile Web and what we as content marketers need to know. Recently I was having coffee with a colleague and the topic came around to the

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Busted! Top 3 Myths About Promoted Content. Content Marketing Podcast

Jul 23 2015 | Written by : Rachel Parker| 2 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 132 of the Content Marketing Podcast! [If you joined us for last week’s podcast, you’ll recall we discussed the growing popularity of streaming video apps Meerkat and Periscope,

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Promoted Content: The Ride Is No Longer Free

Jul 21 2015 | Written by : Rachel Parker| 1 | Share

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing need for paid promotion. Raise your hand if you remember the early days of blogging and social media. Now, if you just raised your hand, let me know if this sounds

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Content Marketing Podcast 131: Is Streaming Video A Passing Fad or Real Opportunity?

Jul 16 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 131 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the rise of the Millennial generation and how we as content marketers

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5 Ways You Can Rock Your Content Marketing With Live Video

Jul 14 2015 | Written by : Rachel Parker| 1 | Share

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing popularity of streaming video apps and how we can use these apps to take our content marketing to a whole new level. Way back in March, a little app called Meerkat

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A Match Made in Heaven: Content Marketing & Millennials

Jul 7 2015 | Written by : Rachel Parker| 2 | Share
Match Made in Heaven

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the rise of the Millennial generation … and why that’s terrific news for us content marketers. Poor Gen Y. Over the last decade or so, Millennials (currently the

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Content Marketing Podcast: 2015 Midyear Review

Jul 2 2015 | Written by : Rachel Parker| 0 | Share
2015 Midyear Review

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 129 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we wrapped our month-long focus on time management by sharing some tips around

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Top 3 Myths About Working With a Content Marketing Agency. Busted!

Jun 30 2015 | Written by : Rachel Parker| 1 | Share
BUSTED

“There just isn’t enough time to get it all done!” I can’t tell you how many times I’ve heard this cry from my fellow marketers. As their teams’ workloads become heavier and heavier — and as budgets force them to do more with less — they feel powerless to start

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Podcast Episode 128: Getting Outside Help

Jun 25 2015 | Written by : Rachel Parker| 2 | Share
Getting Outside Help

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 128 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall I shared my favorite time management system, David Allen’s Getting Things

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Is Outsourcing Our Content Marketing Right for Us?

Jun 23 2015 | Written by : Rachel Parker| 1 | Share

In a perfect world, every marketing team would have more than enough time for creating and publishing brilliant blog posts and other evidence of their content marketing awesomeness, as well as staying engaged with their audiences, right? Alas, this is seldom the case. Bombarded by demands from all sides,

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Getting Things Done for Content Marketers: Podcast Episode 127

Jun 18 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 127 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about one of the biggest obstacles to managing our time effectively:

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Free Tool: Blog Post Promotion Checklist

Jun 16 2015 | Written by : Rachel Parker| 1 | Share
blog-post-promotion

  This month is all about time management here at Resonance, and a big part of mastering your schedule is getting your hands on the right time-saving tools. So, you’ve created a killer blog post, and of course you want to make sure the rest of the world knows about it. For many content marketers,

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Podcast Episode 126: Time Management and Dealing With “Those People”

Jun 11 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 126 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some strategies for overcoming procrastination. (Need to get caught up?) This

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What Are the Best Time-Saving Tools for Content Marketers? FTQ

Jun 9 2015 | Written by : Rachel Parker| 1 | Share
best-time-saving-tools

Ever notice that some content marketers seem to get it all done with ease while the rest of us struggle? Part of their secret is having the right tools. In today’s Frequently Tweeted Question (FTQ), I’m sharing my five favorite time-saving tools to help you make the most of every hour.

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The Content Marketer’s Guide to Overcoming Procrastination (Podcast)

Jun 4 2015 | Written by : Rachel Parker| 1 | Share
overcoming-procrastination

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 125 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how to nurture your relationships with those subject matter experts (SMEs).

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Here Be Dragons: How to Avoid the 5 Biggest Content Marketing Time Sucks

Jun 2 2015 | Written by : Rachel Parker| 3 | Share
Resonance Content Marketing

I do quite a bit of chatting with the fellow content marketers I meet during my out-and-aboutings, and one thing I always like to ask is “What’s your biggest challenge when it comes to content marketing?” The biggest offender by far? Not enough time. Hey, I get it. I’ve been there.

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Podcast Episode 124: The 4 Keys to Strong SME Relationships

May 28 2015 | Written by : Rachel Parker| 2 | Share
The-4-Keys

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 124 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how to work with your subject matter experts (SMEs) in a way that won’t

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5 Secrets to Help You Rock SME Interviews

May 26 2015 | Written by : Rachel Parker| 0 | Share

If we’re going to create quality content that grows our companies’ thought leadership, solid input from our subject matter experts (SMEs) is an absolute must. While some content creators may cringe at the thought of slogging through an interview with these folks, there are ways to get the

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How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind: Podcast

May 21 2015 | Written by : Rachel Parker| 0 | Share
How to Create Content with Subject Matter Experts (SMEs) … Without Losing Your Mind

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 123 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed how involving your subject matter experts (SMEs) early on in your content

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How Do I Get Buy-In From Our SMEs? FTQ

May 19 2015 | Written by : Rachel Parker| 2 | Share
FTQ: How Do I Get Buy-In From Our SMEs?

Every content marketing program needs support from subject matter experts (SMEs) … but how do you get them to buy in? In today’s Frequently Tweeted Question (FTQ), we’ve got 3 proven strategies to help you build solid, successful relationships with SMEs across your organization.

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