Content Curator Rachel Parker

These are the recent articles that have been curated on Internet Billboards by Rachel Parker. Be sure to check back soon to see what she will curate next. You can view her social media profiles from any post. Read her bio here to learn more about her.

About Rachel Parker

Rachel Parker, Founder and CEO of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.

5 Questions to Ask a Potential Content Marketing Partner

”Can I really outsource my content marketing?” I hear this question often when I’m out and about talking with corporate marketers and small business owners, and my answer is an enthusiastic “Yes! … As long as you choose the right outsourcing partner.” Just like outsourcing your accounting, your website design, and other services, outsourcing your […]

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Podcast Episode 080: Social Content Marketing with Guest Andy Detweiler

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 80 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with author, entrepreneur and renowned speaker Jim Kukral about his latest book, Go Direct! The Content Creator’s Guide to […]

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5 Reasons Blogs Will Never Die

Yep, blogging is here to stay: 5 Reasons Blogs Will Never Die – ‘Net Features – Website Magazine. Related articles Guy Kawasaki’s 10 Questions to Ask Before You Join a Startup The ShoreTel Dock: Why it “Rocks” from Sydney to Seattle 16 Most WTF Moments From The “American Horror Story: Coven” Premiere

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“Weird Al” Yankovic, Content Marketing Genius?

If you had told me back in the 80s that “Weird Al” Yankovic would not only still be around 30 years later, but would also be trouncing much younger, hipper competitors on his way up the album charts, I’d have said you were nuts. And yet, after his brilliant “8 videos in 8 days” launch […]

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How Consumers Feel About Sponsored Content

Most consumers (54%) say they do not trust pieces labeled “sponsored content” on online news websites, according to a recent report from Contently. via Content – How Consumers Feel About Sponsored Content : MarketingProfs Article. Related articles Readers Often Don’t Trust or Understand ‘Sponsored Content,’ Survey Finds Sponsored Content Marketing Is Ineffective [INFOGRAPHIC] Sponsored content […]

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What the F#nt! Why Typography Matters for Mobile Marketing

Over 50 percent of all emails are read on mobile devices, and if you want your messages to be read, you’d better make sure you’re using the right fonts: What the F#nt! Why Typography Matters for Mobile Marketing. Related articles Design Essentials: The Assets You Need to Master Any Task Typography Matters: Harness the Power […]

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Is Podcasting the Most Underrated Content Marketing Tactic?

As an avid podcaster for a year and a half now, I’m inclined to say “yes!” Is Podcasting the Most Underrated Content Marketing Tactic? | Convince and Convert: Social Media Strategy and Content Marketing Strategy. Related articles 8 Unique Marketing Strategies To Grow A Podcast To the Top of iTunes The Most Underrated Digital Marketing […]

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Podcast Episode: “Go Direct!” with Guest Jim Kukral

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 79 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the most vital component of any storytelling venture: the human element. (Need to get caught up?) On today’s […]

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Who is Your Content Marketing Targeting?

It’s always important to keep in mind the “who” on the other end of the “what” that is your content marketing: Who is Your Content Marketing Targeting? Related articles Brave Target Toss Target Coupon Match Ups – Week of 7/6 Unlock Summertime Journey With Target!

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Cool Tool: B2B Content Engine

If your day is anything like mine, it starts with the chickens and ends with the owls … and scarcely a day goes by that I don’t head to bed with 20 items remaining on my to-do list. And as much as I enjoy my role as Chief Content Officer of Resonance, I still have […]

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Want to nail content marketing? Stop thinking like an advertiser and start thinking like a media company

Great advice for all content marketers — from newbies to seasoned veterans: Want to nail content marketing? Stop thinking like an advertiser and start thinking like a media company | The Drum. Related articles How to Hang Wall Art How To Do A Hashtag Manicure, The Perfect #NailArt For Social Media Nerds Pulling Nails

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World Cup Content Marketing: the Winners, Losers and Yellow Cards

RebelMouse gives us a roundup of the best and worst of World Cup–themed content marketing: RebelMouse Blog – World Cup Content Marketing: the Winners, Losers and Yellow Cards. Related articles World Cup 2014: Winners and Losers from Day 24 Boncha Boncha Launches Limited Edition National Flag Candies, Just in… Man United, Liverpool… who are the […]

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5 Ways to Ensure Blogging Failure and How to Avoid Them – Yahoo Small Business Advisor

New to blogging? Be wary of these “don’t”s! 5 Ways to Ensure Blogging Failure and How to Avoid Them – Yahoo Small Business Advisor. Related articles What Can B2B Learn from TripAdvisor? What successful people do in the morning – Yahoo! Small Business Advisor How to Save for Multiple Financial Goals

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Podcast Episode 077: Why Storytelling?

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 77 of the Content Marketing Podcast! If you joined us for last week’s podcast, you were in for a treat: content marketer extraordinaire Sally Hogshead stopped by to talk about her new book, How the World […]

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Our Content Marketing Failures – An Embarrassing Introspective

Our Content Marketing Failures – An Embarrassing Introspective - B2B Content Engine, Inc.

Kudos to Andy Detweiler and the B2B Content Engine Team for sharing their biggest content marketing failures as an admonition for the rest of us: Our Content Marketing Failures – An Embarrassing Introspective – B2B Content Engine, Inc.. Related articles B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges Meet 9 Of The Most […]

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Why This Dog Adoption Initiative Is the Perfect Example of Content Marketing

We’ve all seen those TV ads. Image after image of sad, lonely puppy faces scroll past our eyes as a violin wails softly in the background, while Sara McLaughlin begs us to open our homes to these abandoned four-legged angels. For many years, tear-jerking spots like these were the standard for Melbourne, Australia–based organization The […]

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