Content Curator Rachel Parker

These are the recent articles that have been curated on Internet Billboards by Rachel Parker. Be sure to check back soon to see what she will curate next. You can view her social media profiles from any post. Read her bio here to learn more about her.

About Rachel Parker

Rachel Parker, Founder and CEO of Resonance Content Marketing, brings a track record of success in brand messaging to her work with forward-thinking businesses of all sizes. With over 15 years experience as a brand strategist and marketing writer, Rachel has worked with some of the most prominent companies in Houston, including Hewlett-Packard, SYSCO Foodservice, AIG American General, Methodist Hospital, Reliant Energy, Honeywell, and many others.

Study Shows B2B Marketers Continue To Struggle with Successful Content Marketing

A new study shows that B2B marketers continue to lag behind in connecting content marketing to business value: Study Shows B2B Marketers Continue To Struggle with Successful Content Marketing. Related articles It Should be a No-Brainer: Online Customers Want Better Experiences 10 Habits of Highly Successful Online Students

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Anatomy of an Irresistible Blog Post

“Why is it that some blog posts generate a ton of traffic and social conversation, while others just sit there?” A very good question, and one that bloggers have been posing since the dawn of the blogosphere. While there’s no single magic formula for an irresistible blog post, a good blogger knows that certain elements […]

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What the ALS Ice Bucket Challenge Can Teach Us About Content Marketing

I must confess: I have a bad case of Ice Bucket Envy. No, it’s not that I envy the high-profile ice-water dumps that Mark Zuckerberg, Bill Gates, NFL Commissioner Roger Goodell and scores of other celebs have endured to raise awareness for ALS. I do have to stand back and admire the beautifully orchestrated campaign […]

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Podcast Episode 083: Finding Your Voice as a Blogger

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 83 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we tackled the #1 question I hear from would-be business bloggers: “What the heck should I blog about?” (Need […]

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FTQ: Is Blogging Really Good for SEO?

Today we’re continuing our SlideShare series called FTQs (FrequentlyTweeted Qestions) with a SlideShare on the SEO benefits of blogging. Can’t see the SlideShare? In today’s SlideShare, we’ll show you the 3 reasons why a well written, well maintained blog can be your SEO strategy’s secret weapon. Have a question you’d like answered in an upcoming […]

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[Cheat Sheet] What and How Often Should You Post on Social Media? | Constant Contact Blogs

“How often should I be posting?” If I had a nickel for every time a marketer or business owner asked me that, I’d have … a whompin’ lot of nickels. So my virtual hat is off to Constant Contact for creating this handy cheat sheet: [Cheat Sheet] What and How Often Should You Post on […]

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Podcast Episode 082: “What the Heck Should I Blog About?”

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 82 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about content outsourcing — how to figure out if it’s right for you, how to find the […]

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How to Crowdsource Your Blog Topics

“Wha-a-at would you do-o-o-o If I sa-a-ang out of tu-u-u-une …” (C’mon, folks you know the words — sing along!) Yes, we all get by with a little help from our friends, bloggers especially. By inviting your tribe to contribute ideas for blog post topics, you not only make your own job easier — you […]

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Podcast Episode 081: Secrets to Outsourcing Your Content Marketing

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 81 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that Andy Detweiler, co-founder and vice president of B2B Content Engine, stopped by to talk about how his company’s […]

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5 Questions to Ask a Potential Content Marketing Partner

”Can I really outsource my content marketing?” I hear this question often when I’m out and about talking with corporate marketers and small business owners, and my answer is an enthusiastic “Yes! … As long as you choose the right outsourcing partner.” Just like outsourcing your accounting, your website design, and other services, outsourcing your […]

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Podcast Episode 080: Social Content Marketing with Guest Andy Detweiler

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 80 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we chatted with author, entrepreneur and renowned speaker Jim Kukral about his latest book, Go Direct! The Content Creator’s Guide to […]

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5 Reasons Blogs Will Never Die

Yep, blogging is here to stay: 5 Reasons Blogs Will Never Die – ‘Net Features – Website Magazine. Related articles Guy Kawasaki’s 10 Questions to Ask Before You Join a Startup The ShoreTel Dock: Why it “Rocks” from Sydney to Seattle 16 Most WTF Moments From The “American Horror Story: Coven” Premiere

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“Weird Al” Yankovic, Content Marketing Genius?

If you had told me back in the 80s that “Weird Al” Yankovic would not only still be around 30 years later, but would also be trouncing much younger, hipper competitors on his way up the album charts, I’d have said you were nuts. And yet, after his brilliant “8 videos in 8 days” launch […]

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How Consumers Feel About Sponsored Content

Most consumers (54%) say they do not trust pieces labeled “sponsored content” on online news websites, according to a recent report from Contently. via Content – How Consumers Feel About Sponsored Content : MarketingProfs Article. Related articles Readers Often Don’t Trust or Understand ‘Sponsored Content,’ Survey Finds Sponsored Content Marketing Is Ineffective [INFOGRAPHIC] Sponsored content […]

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What the F#nt! Why Typography Matters for Mobile Marketing

Over 50 percent of all emails are read on mobile devices, and if you want your messages to be read, you’d better make sure you’re using the right fonts: What the F#nt! Why Typography Matters for Mobile Marketing. Related articles Design Essentials: The Assets You Need to Master Any Task Typography Matters: Harness the Power […]

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Is Podcasting the Most Underrated Content Marketing Tactic?

As an avid podcaster for a year and a half now, I’m inclined to say “yes!” Is Podcasting the Most Underrated Content Marketing Tactic? | Convince and Convert: Social Media Strategy and Content Marketing Strategy. Related articles 8 Unique Marketing Strategies To Grow A Podcast To the Top of iTunes The Most Underrated Digital Marketing […]

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