Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

Content Marketing Podcast: 7 Habits of Highly Effective Social Content Marketers

Sep 3 2015 | Written by : Rachel Parker| 2 | Share
7 Habits

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 138 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that global business celebrity Jeffrey Hayzlett joined us to share some gems of wisdom

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Infographic: How Visual Content Drives Social Media Growth

Sep 1 2015 | Written by : Rachel Parker| 7 | Share
RC visual-content

I’ve had a lifelong love affair with the written word. Ever since I was old enough to hold a crayon (purple, please), the process of putting together beautiful words to convey ideas has been a tremendous source of joy and success. And while I won’t say that times have changed that much —

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Jeffrey Hayzlett on “Think Big, Act Bigger!” on the Content Marketing Podcast

Aug 27 2015 | Written by : Rachel Parker| 3 | Share
JWH_AuthorPic2012

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 137 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some strategies for segmenting your B2B blog audience. (Need to get

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Cool Tool: Stackerdecks for Content Curation

Aug 25 2015 | Written by : Rachel Parker| 4 | Share
stackerdecks

Back in the early days of the Resonance blog, I started a weekly series called Tweet Roundups, where I curated some of the most compelling content I shared on Twitter that week. And while people seemed to like the series, it had two distinct disadvantages: It was a pain to put together, with lots of

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How to Segment Your B2B audiences from the Content Marketing Podcast

Aug 20 2015 | Written by : Rachel Parker| 8 | Share
SEGMENTING

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 136 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall Mike Fishbein shared with us the guest blogging strategies that got him featured on

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What You Can Learn from 3 Brands That Are Rocking Their B2B Blogs

Aug 18 2015 | Written by : Rachel Parker| 4 | Share
rocking-b2b-blog

  Think B2B blogs have to be tedious, uninspired snoozefests that are destined to gather cobwebs? These three B2B brands are proving otherwise: 1. Caterpillar Yes, the same folks who make that huge equipment you see on farms and at construction sites are, believe it or not, quite the blogging rock

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Guest Blogging With Mike Fishbein from Content Marketing Podcast

Aug 13 2015 | Written by : Rachel Parker| 3 | Share
Mike Fishbein

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 135 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we had a terrific chat with author and fellow podcaster Todd Henry on his new

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Does Content Really Matter in B2B Marketing? FTQ

Aug 11 2015 | Written by : Rachel Parker| 5 | Share
does-content-matter-in-b2b

Ever wonder if if this whole content marketing thing is worth the effort for B2B marketers? Today we’re continuing our series called FTQs (Frequently Tweeted Questions) with a SlideShare just for you: FTQ: Does Content Really Matter in B2B Marketing? from Content Marketing Podcast Got a question

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Content Marketing Podcast 134: Todd Henry Speaks “Louder Than Words”

Aug 6 2015 | Written by : Rachel Parker| 5 | Share
th3-lr

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 134 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the rise of the mobile content consumer and what it means for us content

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B2B Content Marketing: Who Is Your Audience … Really?

Aug 4 2015 | Written by : Rachel Parker| 3 | Share
SM B2B Content Marketing

When I ask a B2B content marketing manager who his or her target audience is, I’ll often hear an answer along the lines of “Our target audience? Sure, we’ve got that nailed down. We want to reach publicly traded companies in the oil and gas industry with at least 2,000 employees who

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What Mobile Audiences Want: Content Marketing Podcast

Jul 30 2015 | Written by : Rachel Parker| 2 | Share
What Mobile Audiences want

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 133 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we busted the top 3 myths around promoting our content through tactics such as sponsored

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Mobile Content: 10 Surprising Stats

Jul 28 2015 | Written by : Rachel Parker| 2 | Share
10 Surprising Stats About Mobile

  This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing dominance of the mobile Web and what we as content marketers need to know. Recently I was having coffee with a colleague and the topic came around to the

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Busted! Top 3 Myths About Promoted Content. Content Marketing Podcast

Jul 23 2015 | Written by : Rachel Parker| 2 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 132 of the Content Marketing Podcast! [If you joined us for last week’s podcast, you’ll recall we discussed the growing popularity of streaming video apps Meerkat and Periscope,

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Promoted Content: The Ride Is No Longer Free

Jul 21 2015 | Written by : Rachel Parker| 1 | Share

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing need for paid promotion. Raise your hand if you remember the early days of blogging and social media. Now, if you just raised your hand, let me know if this sounds

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Content Marketing Podcast 131: Is Streaming Video A Passing Fad or Real Opportunity?

Jul 16 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 131 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed the rise of the Millennial generation and how we as content marketers

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5 Ways You Can Rock Your Content Marketing With Live Video

Jul 14 2015 | Written by : Rachel Parker| 1 | Share

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the growing popularity of streaming video apps and how we can use these apps to take our content marketing to a whole new level. Way back in March, a little app called Meerkat

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A Match Made in Heaven: Content Marketing & Millennials

Jul 7 2015 | Written by : Rachel Parker| 2 | Share
Match Made in Heaven

This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on the rise of the Millennial generation … and why that’s terrific news for us content marketers. Poor Gen Y. Over the last decade or so, Millennials (currently the

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Content Marketing Podcast: 2015 Midyear Review

Jul 2 2015 | Written by : Rachel Parker| 0 | Share
2015 Midyear Review

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 129 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we wrapped our month-long focus on time management by sharing some tips around

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Top 3 Myths About Working With a Content Marketing Agency. Busted!

Jun 30 2015 | Written by : Rachel Parker| 1 | Share
BUSTED

“There just isn’t enough time to get it all done!” I can’t tell you how many times I’ve heard this cry from my fellow marketers. As their teams’ workloads become heavier and heavier — and as budgets force them to do more with less — they feel powerless to start

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Podcast Episode 128: Getting Outside Help

Jun 25 2015 | Written by : Rachel Parker| 2 | Share
Getting Outside Help

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 128 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall I shared my favorite time management system, David Allen’s Getting Things

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