Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

When Your Product Is Technical … And Your Audience Isn’t [Content Marketing Podcast 172]

Apr 28 2016 | By: Rachel Parker| 3 | Share
Happy young businessman typing on laptop at workplace with his colleague standing near by

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 172 of the Content Marketing Podcast! [upload technical-prodct-for-nontechnical-audience.jpg] If you joined us for last week’s podcast, you’ll recall

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Why your sales team needs to get with the content marketing program [Infographic]

Apr 26 2016 | By: Rachel Parker| 7 | Share
content-marketing-header

Image credit: SalesforceAll too often, we think of content marketing as strictly “a marketing thing,” when a truly rich, vibrant content marketing program involves everyone in the organization — particularly our brethren in business development. As we discussed recently on the Content Marketing

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Creating Content with Software Developers [Content Marketing Podcast 171]

Apr 21 2016 | By: Rachel Parker| 3 | Share
startup business, software developer working on computer at modern office

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, SoundCloud, or Google Play Music, or subscribe to the RSS feed Welcome to Episode 171 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared a dirty little secret — yes, an ugly truth

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How to rock OTC 2016 on a tight budget

Apr 19 2016 | By: Rachel Parker| 11 | Share
how-to-rock-OTC-2016-on-a-tight-budget

Photo credit: OTC   On May 2–5, 2016, thousands of professionals from the offshore oil and gas industry will gather in Houston to meet, learn, and network at the annual Offshore Technology Conference. Of course, these are not exactly happy times for the industry, with oil prices hovering around

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The Ugly Truth About DIY Content Marketing [Content Marketing Podcast 170]

Apr 14 2016 | By: Rachel Parker| 9 | Share
content marketing, marketing, outsourcing, budget

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 170 of the Content Marketing Podcast! [upload ugly-truth-about-diy-content-marketing.jpg] If you joined us for last week’s podcast, you’ll recall we shared some best

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Content Marketing for Technology: 10 Tweetable Tips

Apr 12 2016 | By: Rachel Parker| 10 | Share
content-marketing-technology-tweetable-tips

  Here at Resonance, we work with several clients in the technology field, and we’ve experienced first-hand the challenges of creating and implementing a solid content marketing strategy around technical products and services. Today we’re sharing just a few gems of wisdom we’ve

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Content Marketing Best Practices for SaaS Brands [Content Marketing Podcast 169]

Apr 7 2016 | By: Rachel Parker| 7 | Share
Apps Keys Shows Internet Application Or App

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 169 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we discussed account-based marketing, also known as ABM, and why this

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Why I’m taking a poetry class

Apr 5 2016 | By: Rachel Parker| 4 | Share
why-im-taking-a-poetry-class

  April is the cruellest month, breeding Lilacs out of the dead land, mixing Memory and desire, stirring Dull roots with spring rain. – T.S. Eliot, The Waste Land   I’ll never forget the moment I discovered T.S. Eliot. Sitting in Mrs. Vasterling’s 10th grade English class

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Is Account-Based Marketing (ABM) the Future of B2B? [Content Marketing Podcast 168]

Mar 31 2016 | By: Rachel Parker| 3 | Share
Is Account-Based Marketing (ABM) the Future of B2B? [Content Marketing Podcast 168]

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 168 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared how email autoresponders can fuel your demand-generation

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The astronomical rise of podcasting [Infographic]

Mar 29 2016 | By: Rachel Parker| 2 | Share
growth-of-podcasting

When I sat behind a microphone to record Episode #1 of the Content Marketing Podcast in January 2012, I had no idea I was taking part in the rise of a global phenomenon. Fast-forward to 2016, and it seems everybody who’s anybody (or wants to be) has his or her own plot of land in the burgeoning

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Fuel Your Demand Generation with Email Autoresponders [Content Marketing Podcast 167]

Mar 24 2016 | By: Rachel Parker| 13 | Share
copy of a yellow vintage route 66 fuel pump isolated on white background (close-up)

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 167 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared ideas on getting your sales and marketing teams united,

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From thriving to surviving: How oil and gas companies can keep marketing alive in in tough times

Mar 22 2016 | By: Rachel Parker| 5 | Share
Oil field pump jacks at  sunset

I live in Houston, Texas. And my city is hurting. Over the past couple of years, we’ve seen the global price of oil take tumble after tumble. And when oil prices crash, projects get canceled, jobs get lost, budgets get lean … and marketing is usually one of the first departments to feel the

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Demand Generation: Let the Sales-Marketing Lovefest Begin! [Content Marketing Podcast 166]

Mar 17 2016 | By: Rachel Parker| 1 | Share
sales-marketing-lovefest

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 166 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared seven rules that all content marketing rockstars follow

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Are you the very model of a modern CMO?

Mar 15 2016 | By: Rachel Parker| 8 | Share
major-general

I am the very model of a modern Major-General, I’ve information vegetable, animal, and mineral, I know the kings of England, and I quote the fights historical From Marathon to Waterloo, in order categorical … Major-General’s Song, Pirates of Penzance In the most famous of Gilbert and Sullivan

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The 7 Golden Rules of Demand-Generation Content [Content Marketing Podcast 165]

Mar 10 2016 | By: Rachel Parker| 5 | Share
7-golden-rules

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed Welcome to Episode 165 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we explored five ways you can spin your conference takeaways into

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How content marketing fuels the demand generation funnel

Mar 8 2016 | By: Rachel Parker| 4 | Share
powered-by-content

  In continuing our series on demand generation (click here for Part 1), let’s talk about a question that comes up again and again: Are content marketing and demand generation the same thing? In a word, no. Content marketing is not demand generation. What it is, is the fuel that enables demand

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5 Ways to Turn Conference Takeaways into Content Marketing Gold [Content Marketing Podcast 164]

Mar 3 2016 | By: Rachel Parker| 4 | Share
conference-takeaways

Listen Now: Can’t access the player? Subscribe on iTunes, Stitcher, or SoundCloud, or subscribe to the RSS feed   Welcome to Episode 164 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall that we shared some of the latest B2B content marketing insights,

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What is demand generation … and why should content marketers care?

Mar 1 2016 | By: Rachel Parker| 4 | Share
What is demand generation … and why should content marketers care?

  Hang around enough marketers — especially B2B folks — long enough and the term “demand generation” (or “demand gen,” because, y’know, all those extra syllables are so exhausting) will almost certainly creep into the conversation. Is this just the latest buzzword

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