Curations by: Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

Writing Your Video Script: Podcast Episode 119

Apr 23 2015 | Written by : Rachel Parker| 0 | Share

(adsbygoogle = window.adsbygoogle || []).push({}); Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 119 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about

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FTQ: Video content marketing is nothing new, so why all the buzz?

Apr 21 2015 | Written by : Rachel Parker| 0 | Share

Video content marketing is nothing new, so why all the buzz? Check out today’s Frequently Tweeted Question (FTQ) to find out. Want to learn more about video content marketing? Join us TOMORROW for our next VIP Webinar, Action! Boost Your Brand With Video Content. Spaces are going fast, so grab

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How To Storyboard Your Video: Podcast

Apr 16 2015 | Written by : Rachel Parker| 2 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 118 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared the 5 questions you need to address before you even start to think about

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Mobilegeddon: Is Your Content Ready?

Apr 14 2015 | Written by : Rachel Parker| 2 | Share

Those clever folks at Google are at it again. In their mission to deliver a better experience for the searching public — a noble goal, make no mistake — they’re releasing another update that is making life … well, challenging for certain website owners. Since 2009, Google has been weighing

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How to Plan Your Video Content: Podcast

Apr 9 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player?Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 117 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we talked about the reasons why video deserves a prominent place in your content

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The Future of Mobile Video and Meerkat, Periscope

Apr 7 2015 | Written by : Rachel Parker| 2 | Share

If you’ve been following the latest scoop in content marketing universe over the past few weeks, chances are the names “Meerkat” and “Periscope” have crossed your radar at least a couple of times. Introduced at South by Southwest (SXSW) back in mid-March, Meerkat kicked

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Why Video Content? Podcast

Apr 2 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed   Welcome to Episode 116 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we wrapped up our “month of social media” with the Content Marketer’s

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Webinar Recap: Content Marketer’s Guide to Social Media

Mar 31 2015 | Written by : Rachel Parker| 0 | Share

  How do I know what content to share on social media? Do I HAVE to be on Facebook? Can I post the same content on all my social networks? How long should my social posts be? These are just a few of the questions we hear all the time from content marketers trying to make sense of the social

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Content Marketer’s Guide to LinkedIn:Podcast

Mar 26 2015 | Written by : Rachel Parker| 1 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 115 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared the “secret sauce” for content that rocks on Twitter. (Need

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LinkedIn Publishing 101

Mar 24 2015 | Written by : Rachel Parker| 0 | Share

“Why should I bother with LinkedIn? I’m not looking for a job …” If I had a nickel for every time I heard that from a would-be content marketer, I’d have … well, a whompin’ lot of nickels. Yes, when LinkedIn first came along way back in 2002 (!), it quickly became a

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Content Marketer’s Guide to Twitter: Podcast

Mar 19 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player?Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 114 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some best practices for rocking your content on Facebook. (Need to get caught

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Everybody Loves Snackable Content, But Don’t Forget the Main Course

Mar 17 2015 | Written by : Rachel Parker| 0 | Share

  Have you ever gone home from a party hungry? As if no matter how many jalapeño poppers, mac-and-cheese bites and salsa-laden tortilla chips you may have devoured, you still feel … unfed? Audiences for your content are like that, too. We can feed them tweets, Snapchats, and Vine videos all

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Content Marketer’s Guide to Facebook: Podcast

Mar 12 2015 | Written by : Rachel Parker| 0 | Share

Welcome to Episode 113 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall we shared some insights and advice on content marketing when times are tough and budgets are tight. (Need to get caught up?) This month is all about social media here at the Content Marketing

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FTQ: How Long Should My Social Media Posts Be?

Mar 10 2015 | Written by : Rachel Parker| 0 | Share

What’s the maximum length for posts on Facebook, Twitter, and LinkedIn? And what’s the ideal length for driving the most engagement? Check out our latest SlideShare to find out: What’s been your experience in using promoted social posts? Tell us about it in the comments — we’d

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Content Marketing in Tough Times: Podcast

Mar 5 2015 | Written by : Rachel Parker| 0 | Share

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 112 of the Content Marketing Podcast! If you joined us for last week’s podcast, you’ll recall I shared some highlights from our latest webinar, the Content Writers’ Bootcamp.

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Paid Social Media Posts:What You Need to Know

Mar 3 2015 | Written by : Rachel Parker| 0 | Share

Remember the good old days, when all you needed to make an impression on social media was quality content? Yeah, me neither. Well, barely. Don’t get me wrong — quality is still king, especially given the effusion of crap content that’s clogging the social web. It’s just that, with

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