About Michelle Church

I am a marketing support specialist that provides support to other entrepreneurs that are looking for implementation, follow up, and creative support of their marketing strategies. I specialize in blog and email marketing support. I provide advice and suggestions on utilizing available resources to improve their marketing efforts. I watch trends and learn how best to utilize those resources for my clients and together we make magic happen!

Caution..Too many Facebook Marketing Gurus?

Facebook is constantly changing. It can be overwhelming to keep up and then there is ALL this advice on utilizing new changes to your greater good – enhancing your business Who should you listen to and why? I love this post and have written about it myself, too many “gurus”. After a while it truly […]

Have You Created Your Marketing To-Do List For 2014?

See on Scoop.it – Marketing Support Marketing To-Do List For 2014 MediaPost Communications According to various reports, media budgets globally are expected to grow approximately one to two percent in 2014. Michelle Church‘s insight: This post provides advice on positioning ourselves for the coming year as well as suggestions for measurement to ensure that our […]

What Do You Think Is The Best Way to Change Your Habits?

Habits are very difficult to break.  Some are critical and should not be changed, yet some cause us to procrastinate and delays the completion of much needed tasks. Resistance to change can cause a delay of growth, well at least in my opinion. I always believe that change is always a good thing, we learn […]

You’re Presence is Required On Google Plus

Social media is alive and well.  I find it so interesting that no matter what we look at on television there is always some mention of a social platform and how mainstream it is now.  This article is very interesting and valuable for anyone interested in utilizing Google+ at the same time demonstrating one of […]

5 Ways to Repurpose a Blog Post

Blogging is needed for all businesses and often difficult to keep up. Yes, as experts in our industries, we can talk the talk, but what about the market we serve.  Often it is difficult coming up with a topic or ideas to blog about. If you have been blogging for a while, you already have […]

Want B2B Email Subscribers: Remember, Less Is More | BtoB Sales and Marketing

If you’re in the B2B space and want email subscribers, there’s a magic formula for success—make it easy. Email subscribers want the same thing we all want; for the process to be quick, easy and deliver valuable information in return. And, if you’re a marketer, we likely don’t have to tell you why this is significant. This […]

Client Communication Explained by Prime Numbers

Ever open up a client email and exclaim, “They just don’t get it!” or “Weren’t they listening to me?” My personal angst is, “Don’t they remember we talked about this?!” Welcome to the world of customer service. Whether you offer a service or a product, you’re B2B or B2C, online or offline, these issues arise. […]

How to Blow Your Competitors Out of the Water—Even When There’s an Entire Sea of ‘Em

Last week, we talked about sustainable marketing efforts–not just wham bam thank you ma’am attempts like putting your logo on a BIC pen and handing them out to random nuns. Not effective. A much more effective way to market yourself? Becoming the obvious choice. Because, once again, when you’re the obvious choice–it isn’t a choice […]

Why are some copywriters so darn expensive?

  I’m a Goldilocks shopper. I’m suspicious of the cheapest option and wary of the most expensive. I want everything to be just right and I’m always listening for the ways businesses justify their price tag. You get what you pay for, right? On the flip side of the purchasing process, every now and then […]

The Role of Content in Creating a Mobile Society | Digital Marketer

In August, TIME declared we are now living in the “Golden Age of Mobile,” and it’s true. Barriers to high-speed connectivity are crumbling. Innovation in mobile technology is flourishing at lightning speed. Our mobile devices are capable of things that seemed impossible just a few years ago. Knowing this, the explosive jump in the number […]

How to Develop With Instead of For Your Customers

How often are we told to test with our markets to understand and meet their needs.  It takes time effort and thought to plan that out.  I loved this post as it gave some great ideas and shared a different approach.  I love this from the post “In order to take advantage of the incredible […]

The Most Important Thing About Infographics

I LOVE Infographics…the concept is simple and a quick way to learn and compare information and an excellent compliment to any content strategy.  When done well it covers a vast array of valuable information in such a beautiful way.  I personally have not attempted to create any yet, but I see that in my future […]

Corporate Storytelling Lessons from Kevin Spacey

Kevin Spacey speaks about House of Cards

If you haven’t seen this video from actor and House of Cards star Kevin Spacey, it’s worth the five minutes of your time. The speech, edited and served up by the folks at Telegraph UK, contains a road map for brand storytelling worthy of global enterprise brands. In case you aren’t already familiar with the Netflix-produced […]

7 Ways Content Marketing Can Help You Close Sales Faster

I recently got involved in a Linkedin group discussion about an article that equated content marketing to giving away free stuff. It claimed that a large segment of the population doesn’t place much value on this type of content – blogs, articles, white papers, e-books, etc. If you want to get the order, the article […]

Content Writing Best Practices | Social Media Today

I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several). So you’ll start with a sketch. The blank […]

Social Media’s Most Important Question | Social Media Today

The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer. Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in […]

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