Author Archive

Paywall Resistance Softens When Content Is Right

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media Users are more likely to pay for entertainment-focused content if they can sample it for free.   Via @steube See on www.emarketer.com

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Top 5 URL Shorteners (And 3 Honorable Mentions)

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media You’re probably familiar with a few of these shorteners, but a new cool one shortens multiple links at the same time.   Via @stanbur See on www.mediabistro.com Related Reading: How to REALLY use LinkedIn (Second Edition – Entirely Revised)LinkedIn is the largest professional network in the world. The majority [...]

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The Chief Customer Officer Job Description

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Chief Customer Officer job description includes cross-company agreements, accountability, metrics, and a unified customer experience approach.”   Via @JeanneBliss See on chiefcustomerofficer.customerbliss.com Related Reading: How to Be Social: A Social Media ManifestoIn this manifesto on social media marketing, Claire Diaz-Ortiz explores the top ten mistakes you’re likely making on [...]

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Are Brands Wielding More Influence In Social Media Than We Thought?

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to read the findings of a survey recently conducted by Market Force ”   Another key stat: “of the 12,000 [...]

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How Your Product And Community Can Become One

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Community is not marketing. Community is part of your product. It’s part of the User Engagement Cycle.   In the cycle, marketing drives users into the cycle. Users connect with your product, then with your brand, and then a community is formed when they connect with each other [...]

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Use Social Curation To Build Brand Presence | MediaPost

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media Excerpted from the article:   “In today’s media-saturated world, consumers are bombarded by content in multiple channels throughout the day. Technology has spawned a profusion of publishing platforms, while it has enabled any individual to become an active publisher or aggregator.   Increasingly, they are turning to Social [...]

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A Picture is Worth a Thousand Shares: How Brands Can Turn the Photo Fascination into Traffic

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Add a ‘Shareable’ Visual Component to your digital marketing mix. For brands that means anchoring your digital content with highly engaging photography or images that will encourage traffic to flow back to your site. Infographics, visual representations statistical data, are a good example of this concept.”   OK, [...]

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Time to cut the Facebook and Twitter clutter, says AOL’s ‘digital prophet’

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Lisa O’Carroll: David Shing tells Dublin Web Summit that defriending and unfollowing will be the next trend among social media users…”   This guy has a kind of off-center contrarian position. Cool. See on www.guardian.co.uk Related Reading: The Social Network FaceDroid for Facebook The ANTI-Social Network [HD]

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Spaaze

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media Spaaze is an infinite virtual cork board, and you can use it to do almost everything.   Great! A Pinterest competitor! See on www.spaaze.com Related Reading: Board Dudes Magnetic Combo Board, 18 inches x 22 inches (15094-4)Improve your work space with a black frame that has both a [...]

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6 Tools to Learn More About Your Twitter Engagement

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Read this list of great Twitter tools for analyzing engagement.”     See on blog.kissmetrics.com Related Reading: 500 Social Media Marketing Tips: Essential advice, hints and strategy for business: Facebook, Twitter, Google+, YouTube, LinkedIn, Pinterest, Slideshare, and more! ***UPDATED EDITION MAY 2012***Struggling to get likes for your company’s [...]

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How Geniuses Think | The Creativity Post

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Thumbnail descriptions of the thinking strategies commonly used by creative geniuses.”   A very interesting article about geniuses and thinking. See on www.creativitypost.com Related Reading: The Wizard of Menlo Park: How Thomas Alva Edison Invented the Modern WorldThomas Edison’s greatest invention? His own fame.Starting with the first public [...]

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Light Pulses That Travel Faster Than Light Created

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Light pulses that in some ways travel faster than the speed of light can be produced artificially. Recently, scientists at the US National Institutes of Standards and Technology (NIST) have developed a new way of creating such superluminal pulses.”   The scientists are cheating a bit, but some [...]

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What Is Social Data Worth? | Backupify

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “What is the value of a tweet? How much does Yelp value a review?”   Your body, if sold piecemeal at current rates, is worth $45 million. Your social media information, considerably less. See how much in this article. See on blog.backupify.com Related Reading: The Tao of TwitterIt’s [...]

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Social Media Demystified: McKinsey Style

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “In a great post on Social Commerce Today, Paul Marsden (@marsattacks) recaps a recent McKinsey study that demystifies the use of social media by businesses today.  And, as Marsden points out, the report does not use the word ‘revolution’ once.”   In case you missed the revolution . [...]

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Tracking 18th-century “social network” through letters

Curated By Mike Ellsworth

See on Scoop.it – Enterprise Social Media “Researchers map thousands of letters exchanged in the 18th century’s “Republic of Letters” and learn at a glance what it once took a lifetime of study to comprehend.”   One of the interesting findings is that French philospher/scientist rarely communicated with their English counterparts.   See on www.youtube.com [...]

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