It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud to show off to their friends. Picking what went into their collection wasn’t easy, because it had to […]
What makes the difference between a good idea and a great idea? Good ideas come along all the time and help people solve minor problems in work and daily life. Great ideas appear a little less frequently and require a little more work to execute. Great ideas arent necessarily the result of highly-paid think tanks […]
Paypal just released a new report for Nielsen that looks at today’s cross-border selling as a modern version of the old Spice Routes – bringing culture and commerce to all parts of the globe. They analyzed activity in six major markets and found that there are 94 million consumers who regularly buy directly from an overseas vendor. […]
The original Marketing Mix was introduced sixty five years ago. It was a framework for considering how to grow a business and gain market share. The mix consisted of four Ps, price, product, promotion, and place, a list of ingredients that every marketer must pay attention to in order to ensure that their product succeeded in the market. […]
There is a creation myth that we often hear when it comes to content marketing. It tells us that in order to provide value with the content we produce, we need to create answers to questions. We need to create continually updated events, articles, videos, or images. Create, create, create. But creation is hard. Not […]
When Frenchwoman Mireille Guiliano was a girl, she spent a year abroad in the United States, during which time she gained so much weight, that her father, upon her return, greeted her by saying she looked like, “un sac de patates,” or, a bag of potatoes. After putting on even more pounds in her first […]
Why do you do what you do? Have you thought about that recently? Whether you are an entrepreneur, an employee, or even a charity worker, it’s important to regularly asses what motivates you in business. It’s not only important for you and your company. It’s important for your customers. Because as Simon Sinek says: People don’t […]
The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today. Youtility is marketing so useful, people would pay for it. Its a new marketing model for the age of information overload. via Idea Entrepreneurship: Youtility.
Blended learning gets talked about a lot in today’s educational circles. But what is it? And why is everyone talking about it? Appropriately, blended learning was used to teach about blended learning – meaning the session was a combination of face-to-face class time with online components. via Idea Entrepreneurship: Online + face-to-face = Blended Learning.
I love to cook almost as much as I love to eat. When making a meal, the spontaneity of grabbing fresh herbs and other homegrown ingredients from the garden is an essential part of the whole process. Over the years, I’ve given a lot of thought to what gardening, design, and creative leadership have in […]
Heres how we will build ourselves and the brands we support in this new co-creative economy: 1. Co-leadership Redefined. In traditional thinking, a leader is established and the community builds toward that leadership. In the new co-created economy, we need to un-learn leadership as one and establish leadership as many [Tweetable]. Quite frankly, its the biggest […]