Content Curator Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

About Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs.

On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

Tips and resources to understand and use Google Authorship

Despite being in its third year of existence, Google+ is still a mystery to many. Google Authorship, in particular, puzzles even more people. Ally Greer, Community Manager at, has curated a series of tips and resources to help people figure everything out. Experts featured include Joe Rizzo, Leo Widrich, Jayson DeMers, Martin Shervington, and […]


Should I use social media to sell my products?

Pareto Principle

Of course! If you have a business, what’s the point otherwise? With that said, there are ways to reach out to your audience that don’t feel pushy or forced. It’s called social customer care — making your audience the center of attention of your work. Offline, brands still have the upper hand. Online, though, things […]


This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses


If Shakespeare was still alive today, he might have rewritten Marcellus’ famous Hamlet speech into “Something is rotten in the state of Facebook.”  Joke aside, since the publication of Veritasium’s video, which shows evidence that Facebook’s revenue is based on fake likes, a lot of experts have started calling out the company’s flawed advertising model. This article […]


Interview with the FlowReader team

FlowReader team

I have recently decided to re-start my interview series. My first guests are members of the FlowReader team, a new RSS reader app for desktops. While not as appealing as Feedly, FlowReader is a nice alternative with a few twists under its hood. Q1: Hello Zee and Elle, thank you for answering my questions. First, […]


Social marketing is not rocket science, but…

mistakes to avoid

R. Adriel Vasquez has written an excellent article on the importance of audiences in social marketing. He reminds us that conversations, respect, and sensible branding are the most important things to win the hearts of potential customers. Social marketing has a lot of moving parts. But it’s not rocket science. With a little background and […]


About pages: 6 tips to make your visitors stay

When it comes to websites and blogs, nothing is more important than an About page. It’s the place where people go if they want to get to know you better and then decide if they will contact you for potential work. So, it is important to hit visitors with a bang. Daniel Sharkov has done […]


This week in social media (February 3-7, 2014)

One thing can be said about social media: Things are always changing. This has to be the longest weekly roundup I have had to work on! You will find news for Facebook, Google, Klout, LinkedIn, Pinterest, Swayy, and Twitter, plus some social media stats (, Yelp, Ustream, and WordPress). This week in social media (February 3-7, […]


New to Instagram? Here are 5 tips to increase awareness of your brand

Those who know me are aware of the fact that I really entered the 21st century at the end of last year, when I got my first smartphone ever. The first thing I did is check out Instagram to see what all the ruckus was about. My friends and professional connections kept telling me that […]


Happy birthday, Facebook!

Whether you love or hate Facebook, there is no denying that the company has had a lot of impact on people since its inception. In social media terms, 10 years is a great achievement! I did some research to find “historical landmarks” and bring you some of the latest stats. Also, if you wonder who […]


10 simple tips to make Instagram work for your business

We often talk about Pinterest as THE social media platform to use to draw attention to your brand and traffic to your blog. But do you know that Instagram offers some very interesting opportunities too? Of course, the links you leave next to your pictures and in comments are not clickable. However, there are ways […]


Why fonts matter when designing a website


No matter how good your content is, it will never go far without an appealing design and relevant fonts. Human beings are emotional creatures. They react to much more than words. They read between the lines. “Because fonts are designed by humans, there is usually some meaning attached to them,” says Mikael Cho. “You don’t […]


Google+ tip: Learn to track who shares your content

Monitoring mentions on Google+

  Monitoring conversations around your brand or name is very important. It does not only allow you to know your audience better, but it also helps build stronger relationships. The Google+ Search functionality is very powerful for that particular purpose. To help you leverage it, I have created a short tutorial on my blog. I […]


You must have a quality authorship profile in 2014

This statement can be found in Kristi Hines’ excellent article on how to build authority through blogging and Google Plus. We are entering an era of context. Search is no longer just about keywords; it is now about ideas. Creating content that matters has never been more important. Quality is finally going to be rewarded! […]


It’s not even the end of January yet…

MLK bad marketing error

… And we already have a major social media fail. Global Village Duluth made the news last week for celebrating MLK Day with a Black Sale. Yes, you read it right. Every black item in the store was 25% off! Not sure why brands think that they can still get away with that kind of […]


Have you heard of CircleCount?


Google+ is awesome. Unfortunately, there not many free tools available to help businesses understand metrics. That is unless you use CircleCount. This third-party service has some very solid features, including the ability to keep an eye on publicly shared Circles where your profile has been added. CircleCount helps you make the most of Google+ | […]


Seth’s Blog: Without feedback there is no progress…

All successful products were born out of a desire to help and make life easier for others. Their creator(s) worked hard and most importantly, listened to what their audience had to say — positive and negative comments alike. “[I]f you want to improve, you should actively seek feedback. And that feedback, if it’s more than […]


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