Curations by: Cendrine Marrouat

Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. She is also the founder of Social Media Slant , a blog focusing on social media tips, tools, stats, and news for small businesses and solo-entrepreneurs. On March 6, 2012, Cendrine released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.

Tips and resources to understand and use Google Authorship

Feb 26 2014 | By: Cendrine Marrouat| 0 | Share

Despite being in its third year of existence, Google+ is still a mystery to many. Google Authorship, in particular, puzzles even more people. Ally Greer, Community Manager at, has curated a series of tips and resources to help people figure everything out. Experts featured include Joe Rizzo,

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Should I use social media to sell my products?

Feb 25 2014 | By: Cendrine Marrouat| 0 | Share

Of course! If you have a business, what’s the point otherwise? With that said, there are ways to reach out to your audience that don’t feel pushy or forced. It’s called social customer care — making your audience the center of attention of your work. Offline, brands still have

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This Man’s $600,000 Facebook Disaster Is A Warning For All Small Businesses

Feb 23 2014 | By: Cendrine Marrouat| 0 | Share

If Shakespeare was still alive today, he might have rewritten Marcellus’ famous Hamlet speech into “Something is rotten in the state of Facebook.”  Joke aside, since the publication of Veritasium’s video, which shows evidence that Facebook’s revenue is based on fake

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Interview with the FlowReader team

Feb 19 2014 | By: Cendrine Marrouat| 0 | Share

I have recently decided to re-start my interview series. My first guests are members of the FlowReader team, a new RSS reader app for desktops. While not as appealing as Feedly, FlowReader is a nice alternative with a few twists under its hood. Q1: Hello Zee and Elle, thank you for answering my questions.

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Social marketing is not rocket science, but…

Feb 14 2014 | By: Cendrine Marrouat| 0 | Share

R. Adriel Vasquez has written an excellent article on the importance of audiences in social marketing. He reminds us that conversations, respect, and sensible branding are the most important things to win the hearts of potential customers. Social marketing has a lot of moving parts. But it’s not rocket

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About pages: 6 tips to make your visitors stay

Feb 8 2014 | By: Cendrine Marrouat| 0 | Share

When it comes to websites and blogs, nothing is more important than an About page. It’s the place where people go if they want to get to know you better and then decide if they will contact you for potential work. So, it is important to hit visitors with a bang. Daniel Sharkov has done an excellent

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This week in social media (February 3-7, 2014)

Feb 8 2014 | By: Cendrine Marrouat| 0 | Share

One thing can be said about social media: Things are always changing. This has to be the longest weekly roundup I have had to work on! You will find news for Facebook, Google, Klout, LinkedIn, Pinterest, Swayy, and Twitter, plus some social media stats (, Yelp, Ustream, and WordPress). This

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New to Instagram? Here are 5 tips to increase awareness of your brand

Feb 7 2014 | By: Cendrine Marrouat| 0 | Share

Those who know me are aware of the fact that I really entered the 21st century at the end of last year, when I got my first smartphone ever. The first thing I did is check out Instagram to see what all the ruckus was about. My friends and professional connections kept telling me that the site rocks.

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Happy birthday, Facebook!

Feb 3 2014 | By: Cendrine Marrouat| 0 | Share

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia) Whether you love or hate Facebook, there is no denying that the company has had a lot of impact on people since its inception. In social media terms, 10 years is a great achievement! I

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10 simple tips to make Instagram work for your business

Feb 3 2014 | By: Cendrine Marrouat| 0 | Share

We often talk about Pinterest as THE social media platform to use to draw attention to your brand and traffic to your blog. But do you know that Instagram offers some very interesting opportunities too? Of course, the links you leave next to your pictures and in comments are not clickable. However,

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Why fonts matter when designing a website

Jan 27 2014 | By: Cendrine Marrouat| 0 | Share

No matter how good your content is, it will never go far without an appealing design and relevant fonts. Human beings are emotional creatures. They react to much more than words. They read between the lines. “Because fonts are designed by humans, there is usually some meaning attached to them,”

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Google+ tip: Learn to track who shares your content

Jan 23 2014 | By: Cendrine Marrouat| 0 | Share

  Monitoring conversations around your brand or name is very important. It does not only allow you to know your audience better, but it also helps build stronger relationships. The Google+ Search functionality is very powerful for that particular purpose. To help you leverage it, I have created a short

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You must have a quality authorship profile in 2014

Jan 22 2014 | By: Cendrine Marrouat| 0 | Share

This statement can be found in Kristi Hines’ excellent article on how to build authority through blogging and Google Plus. We are entering an era of context. Search is no longer just about keywords; it is now about ideas. Creating content that matters has never been more important. Quality is finally

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It’s not even the end of January yet…

Jan 21 2014 | By: Cendrine Marrouat| 0 | Share

… And we already have a major social media fail. Global Village Duluth made the news last week for celebrating MLK Day with a Black Sale. Yes, you read it right. Every black item in the store was 25% off! Not sure why brands think that they can still get away with that kind of offensive campaigns

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Have you heard of CircleCount?

Jan 14 2014 | By: Cendrine Marrouat| 0 | Share

Google+ is awesome. Unfortunately, there not many free tools available to help businesses understand metrics. That is unless you use CircleCount. This third-party service has some very solid features, including the ability to keep an eye on publicly shared Circles where your profile has been added. CircleCount

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Seth’s Blog: Without feedback there is no progress…

Jan 11 2014 | By: Cendrine Marrouat| 0 | Share

All successful products were born out of a desire to help and make life easier for others. Their creator(s) worked hard and most importantly, listened to what their audience had to say — positive and negative comments alike. “[I]f you want to improve, you should actively seek feedback. And that feedback,

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How the CEO of Buffer rocks the Twittersphere

Jan 10 2014 | By: Cendrine Marrouat| 0 | Share

If you are looking for a great case study on how to make Twitter work for you, I have what you need. Belle Beth Cooper is part of the Buffer team, and she has spent quite some time observing the founder of the scheduling app in action. In this article, she reveals the types of Tweets that Gascoigne posts,

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Looking for new stats on social media, the Internet, and mobile usage?

Jan 8 2014 | By: Cendrine Marrouat| 0 | Share

Today, agency We Are Social Singapore released a very interesting report on the latest stats for social media, the Internet, and mobile usage. The numbers are, as always, mind-blowing. What I love the most, though, is the breakdown by countries. Twenty-four are covered in the study. We rarely hear of

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