Author Archive

Advertising: a new frontier

Curated By Angelica

Advertising is such a various and complex concept; it dates back to the beginning of recorded history with evidence going back thousands of years. Authors outline that early forms of advertising were signs such as the inn signs, the red-and-white striped barber’s pole, the apothecary’s jar of coloured liquid and the wheelwright’s wheel, some of [...]

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From Competitive Strategy to “Value Innovation”: The importance of Competitor Analysis.

Curated By Angelica

Competitor Analysis is an important part of the strategic planning process. As a matter of fact, many businesses think the best strategy to effectuate is to get on with their own plans and ignore the competition. It is well known that competitor analysis has several important roles in strategic planning: • To help management understand [...]

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What are the key success factors to be a winning team in a Formula One race?

Curated By Angelica

The present article provides insights of several key factors identified by various different car manufacturers in the industry and related to the success of a winning formula one team: Ferrari. Formula One teams all share the same attributes in terms of their organisation and marketing abilities, attention to detail and their ability to adapt to [...]

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