Internet marketing is levelling up the playing field for businesses. For small businesses, internet marketing lets them connect directly with customers like never before. There are different internet marketing instruments to utilize, each with its own advantages and impact level. Since the growth of social media, influencer marketing has become one of the most effective ways to expand your reach quickly.
If you’re a small business that is thinking about trying influencer marketing, you would have come across some of the barriers of using influencer marketing. The best influencers are not cheap, while the affordable ones don’t have as much impact as the expensive ones. So how can a small business get started with influencer marketing? That is what we are going to discuss in this article.
1. Invest More Time
Internet marketing has always been about balancing your time and money investments to get the best results. What you can’t invest in money, you make up for by allocating more time and putting in the work. The same applies to influencer marketing. Thanks to analytic tools and the best web apps, you can find out more about an influencer than ever before.
You can analyse influencers based on the demographic of their audiences, the type of content they normally produce, and other metrics. This way, you can allocate your limited budget on nothing but the most suitable influencers for your brand or product. Since you’ll be getting higher return on Investment from the campaign, the time you invest into the campaign will certainly be well worth it.
2. Rely on Platforms
One of the great things about using influencer marketing today is that you have platforms with influencers already signed up. Tools such as Influencer.co are there to help you connect with the best key opinion leaders in the industry without having to go through days of finding their contacts and trying to get a response.
Keep in mind that this is not the best way to run an influencer marketing in the long run. You want to develop a relationship, not continually pay for promotional posts over a longer period of time. However, it is a great way to jumpstart your social media or internet marketing campaign in general.
These platforms are also equipped with analytics tools, so you are also getting a lot of insights from the campaigns you run through them. You can monitor real-time updates and make necessary changes to the campaign as you see fit.
3. Build Relationships!
I’ve said it before and I will say it again: build genuine relationships. This is a trick I learned from Sam Ovens, an entrepreneur who has been very successful in running social media campaigns for his companies. By building genuine relationships with key opinion leaders in the market segment, you can do so much more than advertise your product.
A lot of influencers stand behind the products whose value they appreciate and respect. If you are a product that is against animal testing, for instance, you can start conversations with influencers who are also animal lovers. You can also ask influencers to test your products and be an active part in the development process if you want to take the relationship further.
All of these are tips that even small businesses with limited internet marketing budgets can implement. Invest more time and craft an effective influencer marketing campaign. Don’t forget to use other internet marketing instruments to gain a lot of exposure. An integrated internet marketing campaign with influencer marketing as one of its elements will help you reach thousands – even millions – of potential customers without having to spend a lot of money in the process.
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