There’s a lot of money to be earned in the realm of app development these days, but especially because it’s such a competitive market, it’s worth noting that there are several very important decisions to be made very early in the planning process. There is some flexibility later in the app development process, but at the very least, a solid framework has to be determined with which to build on.
So some of the admin decisions that go into this early structuring will include choices about which platforms to focus on, what payment options are, if you’ll have a subscription framework, how easy you want it to be to contact your and your fellow developers, and what the overall long-term plan will be.
Which Platforms To Focus On
One early decision to make it what app platform you plan on focusing on. Common thought suggests that Android has a wider user base, but iOS folks are more loyal, and you’ll tend to get a better percentage of sales. You can always do both, but because they have slightly different development timelines and programming structures, it will be up to you to determine the cost and benefit of one, the other, or both.
There’s the immediate question of whether your initial app download will be free or not. It’s almost like they are totally different markets. They are even ranked different ways, and put on different lists. That isn’t to say that you don’t make money from putting out free apps, it’s just that you’ll get cash either from add-ons or advertising, rather from the initial cost you pass on to consumers.
One of the more consistent ways to make money is by having your app associated with some type of subscription. Some of the more popular ones you’ll see that follow this format are dating apps, news apps, or even password apps. Anything that makes sense stretched out over time in a paid format will do the best commercially if that option is embraced.
Ease and Reliability of Contact With Developers
One big difference you’ll note between app developers is how easy they make it for people to contact them. On one hand, there are developers that are super responsive and willing to make tweaks via popular user demand. On the other hand, there are developers who have a vision that doesn’t want interference from the user base. Which one will you be?
Is There a Long-Term Plan?
And finally, the death of many apps comes because developers aren’t prepared for success in the long-term. Make sure that you have a contingency plan for what happens if people really like what you’re doing, and they want you to maintain and improve it over time.
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