May 19, 2016

10 Principles of the Business Logo Design Masters

Written by : Gaurav Kumar| 8 | Design

Legendary logo designers are known for their great logo works but they also have offered crucial advice to fellow professionals. Tips from such stalwarts of graphic designs are worth noting if you are a budding designer who dreams of making a big name.57 (1)

So, in this article you have advice from legendary logo design experts so that you create great business logo design that stand out.

  1. Importance of design brief – David Airey is a well known logo designer from Ireland. His advice on design brief is worth following. He says that the designers must demand design brief. For business owners one of the reasons why they should provide the brief is that ‘’ A solid logo design brief ensures that no time is wasted, and that you receive targeted logo options as soon as possible. The logo brief also helps me focus my attention on the areas that best serve your business, making you much happier with the final result.’’
  2. Research – Jon Sndruck, a Dallas/Fort Worth Metrcomplex based freelance graphic designer says that while creating the Alliance Business Insurance logo he research extensively the client’s business. On researching, he found that the company assembled the product parts for their clients. He says, ‘’Because the company’s name is Alliance, and the capital A is a triangle, and the triangle is THE most visually stable shape, and stability is a key attribute in the insurance industry, I decided to focus on icons that formed the letter A.’’
  3. Sketches – A famous designer from Latvia, Dains Graveris says that inspirational sketching is crucial to business logo designing. He says ‘’Sketching isn’t time consuming and is a really good way to put your ideas from your head right on the paper. After that it’s always easier to actually design it on the computer. Sketching helps to evolve your imagination – once you understand it, you always will start from just white paper.’’
  4. Design in single color – Patrick Winfield, an author of 10e20blog, says in his article The Logo Design Process, from Concept to Competition, that designers should first create logo in black and white. He says,’’I like to work first in black and white to ensure that the logo will look good in its simplest form. Color is very subjective and emotional. This can distract from the overall design- say if you saw your logo in all red that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.’’
  5. Design in vector format – Another freelance graphic designer, Chris Snooper advises to ‘’always design your logos in a vector application such as Adobe Illustrator, rather than a raster application such as Photoshop, the reason being the logo must be scalable without losing quality and needs to appear crisp when printed on anything from business cards to 20ft vinyl banners.’’
  6. Take your best concept – When taking your sketches and design ideas to the client, graphic designer Angela Ferraro-Fanning, shares her experience in these words – ‘’ It is my policy when working on a client’s logo that I present them with three concepts. I try to create three entirely different looks while utilizing the three different types of logo formats: just type, image only, and a combination of both. …In choosing the logo designs for Kick to consider, I first have to decide which ones I truly feel are my best work. It is important that I present clients with pieces that I’d feel happy about showing in my portfolio.
  7. Show context – Veerle Pieters, a graphic designer from Belgium, advises designers that they should show the context of a logo concept when then take an idea to the clients.
  8. Keep design simple – Jeff Fisher, a renowned logo designer emphasizes on the need to keep a logo design simple. He says —‘’While in college in the mid-70’s an instructor introduced me to the K.I.S.S. Principle of design; which translates to: Keep It Simple, Stupid. It does convey a very important design consideration. Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client. Remember, the basis of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.’’
  9. Choose colors wisely – Well-known graphic designer Ryan Nicholas has talked a lot about his design process when choosing colors. In one of his articles he says – ‘’We believe color is a very important communicator. It contributes a lot to the tone and intended message of a brand.’’
  10. Re brand carefully – David Turner, another legendary logo designer, advises that when redesigning your logo, it is important to research the history of original design. Without going into the backgrounds of the original design, the logo will have no purpose for business when it is aiming at projecting a new brand tips from renowned logo designers lay emphasis on key aspects of logo designing that you must keep in mind.

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Gaurav Kumar

Gaurav Kumar has been a blogger, digital marketer and an SEO expert at, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience.You can engage with him on Twitter@digitalmid or

Content Curator

Gaurav Kumar

Gaurav Kumar has been a blogger, digital marketer and an SEO expert at, one of the fastest growing custom design crowdsourcing platforms. Over the years, he has been helping small businesses and startups improve website design and SEO strategy, content marketing and user experience. You can engage with him on Twitter@digitalmid or

More Curations by Gaurav