We’ve come a long way since the era of whiteboard animation. The animation industry has now turned into a playground for marketing tycoons. Who would have thought the industry would evolve so much and in such a short span of time?
The reason we no longer look disapprovingly upon animation is it is highly useful for brands. Animation serves their interest. If a company operates in the field of game development or architectural rendering, using animation techniques is a must for it.
We can expect new trends in the animation industry. We don’t know what these are going to be, but we can at least speculate. In this article, I’ll anticipate the upcoming trends in animation.
#Trend 1: Illustration to animation
The jump from illustration to animation is not too difficult. What the illustrator needs to keep in mind are the timing and design. The animator will use the stills, which he’s designing and add motion to the whole thing. It’s best if he works with a script; the script would inform him the duration of each still’s exposure.
Transforming a hand-drawn graphic into a digital illustration is the first challenge for the illustrator. He needs to be familiar with digital tools for artwork. The exposure to such tools can help him crop the hand-drawn graphic, convert it to grayscale, rasterize it and so on. He can stuff information into each frame, intuitively anticipating the number of frames for every second.
#Trend 2: 3D animation
3D is making inroads into every industry, and for obvious reasons. With 3D, the animation industry is changing too quickly. The StopMotion video segment is undergoing a revolution thanks to 3D printing. State-of-the-art 3D printers are developing prototypes, which are then being used for creating a StopMotion video. Color 3D printing could generate millions of facial expressions for the characters, which StopMotion and CGI experts use.
The non-photorealistic rendering (NPR) is a prodigious child. Its biggest advantage is it ensures a smooth illustration of 3D objects. A 3D illustrator doesn’t have to rip every strand of his hair perfecting the work. NPR guarantees precision and perfection. It’s not surprising at all that even though NPR is opposite to photo-realistic rendering (real-life rendering), it’s still useful for architectural visualization.
#Trend 3: Merging with reality
I could have discussed this earlier (when I touched base with StopMotion video). But I didn’t because I felt it deserves a discussion at length. The junction where animation meets reality is too fascinating to explore. Just see this video once, and you’ll know how rewarding the animated experience could be once it pairs with reality.
We’ll see more such videos in 2016. Those videos won’t be uploaded by amateurs for fun, but by esteemed 3D animators for brand endorsement. 3D animation is already a huge leverage for augmented reality. The crossroad might push it further by accounting for an elongated product involvement time.
Simply put, customer engagement determines the success and failure of a campaign and the animation-led augmented reality can facilitate it.
#Trend 4: Isometric projection
It’s a subset of a much larger projection technique called Axonometric Projection, which displays a 3D object in a 2D plane. The reason isometric projection is so popular among the animators is it accounts for perspective foreshortening because of which, the 2D representations of 3D objects look perfectly balanced.
One of the advantages of isometric projection is the ease of drawing a 120° angle, which makes 3D projection rendering cost-effective. As all axes are uniformly foreshortened, a 120° common angle is formed between them. To the naked eyes, the visuals look big. The only shortcoming of isometric projection is the level of complexity. The advantages, however, are colossal.
#Trend 5: Liquid motion animation
Psychedelics reportedly offer lucidity. But possessing them might land you in prison. The good news is a liquid motion animation video can offer you the same fluidic experience – well, maybe not entirely same, but close to it. And you won’t be punished for watching one.
You can look at it from another angle. A straight line is a very common geometric shape. In majority of animation videos, when one visual transforms into another, the intermediate figures are all linear. This bores users because. On the other hand, if the figures are fluidic, viewers would be entertained.
In 2016, liquid motion might become a norm for animation videos.
Trends are coming
I can already hear their footsteps. You can hear that too if you study the animation industry. Hence, if you are an animation expert, keep posted on industry updates.
Latest posts by Albert Smith (see all)
- Why 3D Printing is the Next Big Thing for Small Businesses - August 9, 2016
- The Role of Virtual Reality in Education - August 4, 2016
- 6 Fantastic Benefits of 3D Printing - July 8, 2016