Sep 5, 2014

Podcast: Adding a Book to Your Content Marketing Mix
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Welcome to Episode 86 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we shared 10 Secrets to Kevin-wall-Brenham_300Successful Guest Blogging. (Need to get caught up?)

On today’s episode, we’re turn our attention to books … specifically, books that can take your content marketing program to the next level. And who better to enlighten us on this subject than an actual author coach? Enter today’s guest, Kevin Tumlinson. Give today’s episode a listen to hear:

  • Our latest “News Feed” segment:

o Pinterest introduces analytics

o Try the Hyperlapse app from Instagram to make your own time-lapse videos

o Facebook clamping down on clickbait

o Need to share a link on Facebook? You’re better off using the link-sharing feature than pasting it into a photo caption.

o You Are Not the Star of Your Content Marketing, by Jay Baer on the Convince and Convert blog

  • Why “a book is the new business card” in 2014
  • How to break through the intimidation and get started on your first book
  • How to work with an author coach (see special offer from today’s guest below)
  • Tip of the Week: 3 ways to bust out of a rut and diversify your approach to content creation

Special Offer: Today’s guest, Kevin Tumlinson, is offering our listeners 30 minutes of complimentary author coaching. Just go to the Author Coaching page on his website, click the Book a Session link, and mention this podcast in your request.

Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter. See you again next week!

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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


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Rachel Parker

A self-proclaimed geek who can recite entire episodes of South Park by heart, Rachel Parker helps businesses publish content that connects with their audience … and converts those followers into customers. She’s also the host of the Content Marketing Podcast and a sought-after speaker, having presented to many major business and marketing organizations.

More Curations by Rachel