Is your company using social media as part of its marketing mix? Many businesses are embracing social media, and have found it’s a great way to help spread their brand’s name and messages. One important thing that many companies are forgetting about with social media though? Companies need to remember the social part of social media.
According to the author of this article:
Being social means interacting with others. To be sure, socializing on social media means not just attending to and distributing the content you made, but also searching for, reading and reacting to the content you receive.This is where active and strategic listening becomes key.
Knowing how to strategically listen to your social media audience is crucial to the success of your business. Social media users will tell you how they use your product and the reasons they are attracted to your business.
In other words, being social involves listening as well as broadcasting on social media. Companies should take the time to engage and build relationships online by having conversations. Socializing with people helps companies build a rapport with potential and current clients, and it’s easy. The article provides some great advice on socializing online as a company, along with the benefits.
Click here to read the entire article:
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