2014 will certainly be the year that content curation goes mainstream. Some will call it social curation, and others will call it something else. What is the difference between social curation, content discovery sites and apps, and true curation platforms? Inherently one might think that they are one in the same, but they are not. Although the practice has some similarities, they are in fact different.
Some of our favorite sites are content discovery sites, and apps. For example StumbleUpon is a great content discovery site. Based on what you tell StumbleUpon they do a great job of recommending content.
Sometimes I find some amazing content on sites like these, content I wasn’t even aware I was looking for. Twitter can also be an interesting social curation tool and platform, as well as a way to discover great content.
True curation platforms such as Scoop.it allow the curator to remix, and often add serious value to the original work, by adding commentary and by telling their readers their expert opinion on why they selected the content in the first place. This is a true curation platform.
Even blogs can be great curation platforms. Here at Internet Billboards, curators can curate the content they find from around the web. First they curate it, and then the social curation begins.
If you only practice social curation, you are missing an important part of the process. Content you share from discovery sites such as StumbleUpon, or Twitter, can be a great way to increase your followers, but will not provide you with many of the same benefits that a true curation platform has to offer. You can also practice social curation on sites like Google Plus, where you basically curate the piece and share it with your circles. Google is smart, they know curation and context is the future. Again it’s not really a curation platform per say.
How long does your Tweet or social share last? Do you get any link building advantage from it? Are you able to give your point of view on the topic? Basically the people who just practice social curation are in my opinion being shortsighted. How hard is it to Tweet or Re-tweet someone else posts? Sure it’s quick and easy to just share a link, and be done with it, but you can do better.
Are you passionate about a topic of interest? Get started on some pure content curation platforms and do social curation as well, you will be amazed at the result’s.
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