Facebook is constantly changing.
It can be overwhelming to keep up and then there is ALL this advice on utilizing new changes to your greater good – enhancing your business
Who should you listen to and why?
I love this post and have written about it myself, too many “gurus”. After a while it truly does become blah, blah, blah. and you have to ask the question…who really is an expert?
I believe this goes further than just Facebook…more about marketing. We all want to grow, get better, and learn from others, but it all comes down to who we are and meeting the needs of our clients.
I love this perspective and hope that you will as well check it out below!
Facebook. Blah blah blah.
Text links. Blah blah blah.
Link share posts. Blah blah blah.
Please, please, please shut up already.
I’m not so much tired of Facebook as I am of Facebook marketers.
Almost every blog post I’ve read this week has been a “social media expert” rambling on about the new changes at Facebook and “what this means for your business.” You want to know what the changes at Facebook really mean for your business?
Nothing. Zero point zero. Zilch.
Facebook isn’t a social platform. It’s not built to help businesses engage. It’s built to sell ads. There’s nothing wrong with that and I think Facebook can have tremendous value. But I take exception to a recurring theme and that’s the fact that marketers seem more interested in regurgitating what Facebook wants them to say without consideration for helping customers decide whether Facebook is right for their businesses.
Marketers in general have shown their hand by constantly recommending whatever Facebook pushes out of its PR machine. At this point businesses should be skeptical of what marketers are saying about Facebook and ask whether it makes good business sense, or if they are simply repeating the Facebook-sanctioned conventional wisdom.
Latest posts by Michelle Church (see all)
- Caution..Too many Facebook Marketing Gurus? - January 24, 2014
- Have You Created Your Marketing To-Do List For 2014? - December 12, 2013
- What Do You Think Is The Best Way to Change Your Habits? - November 14, 2013